Bryan West Email & Phone Number

Middletown, RI, US

• Led a team of 200+ team members responsible for increasing both sales and profits of over $600M in service business across 3 Business Solution Units; including Secure Power (IT), Power, and Industry Systems
• Drove total team service sales revenue growth over 9% YoY while increasing contribution margin +3.5 pts
• Grew Channels Sales Business of $220M+ at an aggregate of 9% in Orders
• Passionate about driving digitally enabled annuity service model for increased value add, lower costs, and position in industry
• Strategically drove balanced and diverse Go to Markets of Enterprise Direct, Partner Channel, Contractor, and Web Sales

• Led a team of Directors that managed 70+ Service Sales Team members (and 90+ partners) across US & Canada
• Drove $59M in incremental profitable Annual Service Revenue at 7.5% CAGR to exceed over $307M+ in 3-year span
• Recognized for consistently over achieving goals and awarded as a top leader at President Clubs
• Developed Strategic Plan to maintain core business while also launching new Professional Data Center Services
• Launched new business planning process to drive enhanced performance by team members
• Restructured team, built internal alignment, and executed Impactful change management / Communication Plans

• Led diverse team of Channel Sales and Marketing Directors responsible for over $1Billion of US Channel revenue in National & Regional IT VARs, IT Distribution, Retail, AV, Web Direct, HP, Dell, Direct Marketers.
• Built major account executive relationships with companies such as CDW, Insight Dell, Ingram, Tech Data, and more
• Responsible for setting Field Sales Engagement strategy for a secondary outside sales team of over 100 people
• Managed large headcount OPEX and Marketing Budget through difficult economy downturn to show positive gains in profits

• Led a complete business turnaround to become the US Retail / Consumer Market Share Leader
• Drove both US and European sales leadership teams to rebuild customer relationships and business performance
• Drove core product competitive up-grades, channel / product category expansion, and leveraged relational sales techniques resulting in increased share and sales revenue; ahead of average market sale prices decline of.
• Drove efficiencies in Marketing Program spend for 10% Contra Spend reduction over 6-year period (Contra Spend was 22% of Sales in 2001 and down to 12% of Sales in 2007 = $12M Profit Savings in 2007)
• Drove Cross Channel and Cross Department effort to reduce new product returns from 3.1% percent of revenue in 2006 down to 2.4% in 2008 resulting in company saving of nearly $10M in profits in 2008

• Identified and participated in the sales and marketing integration of an acquisition by APC
• Responsible for initiating contact and building relationships with APC’s direct competitors for potential partnerships and acquisitions
• Led product management in creation and launch of new technical products to meet customer’s needs in new and emerging APC markets; including medical and industrial control markets
• Trained and led sales team to win new market distribution accounts
• Directed Marketing Team to execute a tactical marketing program into new market publications utilizing voice of customer

• Created and hired APC’s first Enterprise Channel Sales and Marketing Team to drive growth of: - $42M in 1996 to $59M in 1997 (40% Growth)- $59M in 1997 to $85M in 1998 (44% Growth)
• Expanded sales team from 5 to 15 members for market expansion while holding cost per sales ratio constant
• Created and managed team goals, strategies, key performance indicators, compensation plans, and personal growth training

• APC’s first Senior National Channel Account Manager for large Corporate IT Reseller
• Created an exclusive sales and marketing agreement with major National Account growing market share penetration to 94%

Cincinnati, OH

• Awarded Highest North American Sales Growth Award for driving Midwest Sales from $2.7M in 1994 to $5.1M for 89% (1995)
• Awarded Greatest Sales Contribution in New Sales Position (1995) ranking first place in all key performance indicators with repeated success selling into branch locations of IT System Integrators, OEM Partnerships, and.