Bryan Ernesto Melendez Email & Phone Number

London, England, GB

• Leadership:
• Develop and implement marketing strategy to efficiently drive client’s KPIs (i.e. Reach/ Frequency, Revenue, etc.) ensuring they’re consistent with client objective
• Develop optimal media mix across Social Platforms based on full knowledge and understanding of 7 paid social platforms
• Develop internal and external processes to ensure team executes consistently, ensure quality assurance on deliverables/campaign launches, and maintain service level agreements
• Taught companywide trainings for Prisma (finance), Paid Social, Microsoft suite, and other marketing tools to new incoming colleagues
• Provide stewardship advising on updates to social platforms keeping the team and client updated on potential impacts and shifts

London, London, GB

New York, NY, US

• Campaign Planning:
• Recommended new updated social targeting/tactics based on knowledge of targeting capabilities and pixel benefits
• Presented recommendations to clients and brainstormed on new ideasCampaign Execution:
• Launched and set up new social campaigns and ads from self-serve platforms
• Worked with media reps consistently on full funnel campaign set up within platformsCampaign Management:
• Monitored pacing daily and recommended/ executed optimizations after client approval

Amsterdam, North Holland, NL

• Provided professional fittings for clientele as well as offered styling guidance
• Supported in visual merchandising to properly convey the Suitsupply standard
• Assisted in maintaining floor standards

Bolingbrook, IL, US

• Organized keyword groups to create new ad groups based on common themes
• Evaluated search query reports to find negative keywords and potential keyword additions
• QAd Datorama reports for several clients to ensure all reporting data is correct
• Created and A/B tested ad copy to find the best performing themes for each keyword group

New York, NY, US

• Media Plan Development:
• Assisted in the RFP process
• Pulled Comscore reports to ensure that the most qualified consumer is being reached.
• Generated Neilsen ad relevance reports to gain insight into consumer behavior
• Compiled flowchartsCampaign Execution:
• Created and maintained media plans within the share drive

New York, New York, US

• Maintained client contact book to inform customers of new collections
• Provided advice and guidance on how to assemble fashion forward outfits
• Offered expert advice and styling tips on fits, colors and current trends

New York, NY, US

• Utilized and monitored VYou social media websites such as Facebook, Twitter and VYou
• Responded to user concerns or questions
• Attended business meetings and took notes for better increasing site traffic

• Utilized and maintained social media sites such as Facebook, Twitter, Foursquare, Flickr, YouTube, and Wildfire
• Monitored and created social media content for clients as well as presentations for potential clients
• Responded to customer concerns and praises
• Implemented creative promotional contests and giveaways to increase page following

US

• Compiled research and data for possible supplier opportunities
• Communicated between corporations and discussed potential supplying achievability
• Created Excel spreadsheets and worked closely with employers to market promotional products to various companies

Hempstead, NY, US

• Worked closely with supervisors to ensure that the computer labs were working properly
• Supervised student assistants to ensure that customer service was being properly provided to computer lab users
• Successfully re imaged and updated computers on a frequent basis to solve computer related issues