Associate Director, Paid Social
CurrentLeadership:• Develop and implement marketing strategy to efficiently drive client’s KPIs (i.e. Reach/ Frequency, Revenue, etc.) ensuring they’re consistent with client objective• Develop optimal media mix across Social Platforms based on full knowledge and understanding of 7 paid social platforms• Develop internal and external processes to ensure team executes consistently, ensure quality assurance on deliverables/campaign launches, and maintain service level agreements• Taught companywide trainings for Prisma (finance), Paid Social, Microsoft suite, and other marketing tools to new incoming colleagues• Provide stewardship advising on updates to social platforms keeping the team and client updated on potential impacts and shifts• Mentor and develop/coach junior members in their careers within the paid social field while developing their skill set for success• Boosted team morale prioritizing mental health ensuring that no one was over worked or close to being burnt out on the account• Helped in new business pitch by determining competitive CPMs to develop an appropriate social strategy to meet business goalsClient Management• Lead point of contact for clients demonstrating understanding of their business goal• Successfully managed junior members in social strategy leading to increased campaign KPIs and stronger MMM results• Forecast campaigns through planning principles to successfully determine optimal way on reaching desired reach and frequency goalsTeam Management: • Coordinate with other internal investment teams (i.e. Digital, Search, Out of Home, etc.) to further develop a cohesive strategy • Lead reoccurring statuses to distribute workload and prioritize deliverables• Evaluated performance and instructed junior members on all aspect of paid social providing constructive feedback for their careers• QA’ing campaign builds to ensure successful launch on various social platforms
