Bryan Castro Email & Phone Number

Tokyo, Jp

Atlanta, Ga, Us

New York, Ny, Us

New York, Ny, Us

- Procure civic documents, and all other permits / paperwork required for events- Responsible for post event recaps, feedback, goal event data recaps and insights on event- Oversee event planning and activation within designated marketing location, ensuring all activation deliverables are met- Research food partners for Guinness/Smirnoff in large format events- Fill out exhibitor packs & field exhibitor callsSet up location production help onsite for load in/out Hire and manage photographer on site for client

New York, Ny, Us

- Lead teams of 10 - 15 across the functions of event production, brand ambassadorship, USO athletics, facilities management, and the Toyota + US Olympics MKTG program managers- Serve as liaison between the MKTG agency & US Olympics National Governing Bodies to identify and execute on-site media opportunities resulting in a 300% increase in traffic to event footprint (e.g. TV & radio spots, etc)- Utilize KPI analysis in order to deliver event performance optimization suggestions to MKTG internal stakeholders while in the field- Responsible for entire on-site execution for the Toyota brand for 2-3 Olympic qualifying events per month

- Inspection of event footprint in order to identify inefficiencies in design and proposed event execution. Communication of findings via detailed event briefing and pictorial representation (illustration/photograph) with fabricator and account representative- Provide creative solutions and suggestions to minimize inefficiencies for future tour staff- Serve as liaison between client, fabrication & executional agency and tour & events coordinator account contacts- On the road up to 100% of the time in support of marketing campaign & client (e.g. 5 month nationwide tour in support of 10 major US & Canadian markets); in charge of up to $28 million in event assets, implements, premiums, etc. - Manage all event logistics, including the set-up and the break down of the event footprint. Train brand ambassadors on event logistics and brand messaging, manage brand ambassador labor.- Build and foster positive relationships with key account personnel, management, and other staff. - Communicate effectively with key account manager regarding any issues that may arise over the course of the activation- Furnishing event related information for event recaps, including taking pictures and collecting marketing data. Submitting event recaps, pictures, and required paperwork to account executive by established client deadline.- Assist in all aspects of travel routing, including scheduling of team hotels, flights, and routine maintenance of tour vehicle.- Report on the efficacy of the brand ambassador team per activation as well as individual productivity

Beaverton, Or, Us

Manage all digital marketing planning and execution for NikeLab, which included .com, email, NikeApp and social media- Develop digital content editorial calendars and digital directives for each collaboration/launch for global and geo teams to adopt- Manage the relationship for all digital matters with geos, photography studios, social media partners and agencies- Work alongside the brand influencer marketing team to align digital content plans with brand plans happening on the ground during brand moments, events and in retail stores- Manage digital production needs for NikeLab, which include tracking dates and deadlines, briefing in photography studios for digital asset needs and collecting them for use, developing work backs for each campaign to ensure every moment is accounted for and projects are tracking on time

Beaverton, Or, Us

- Manage all aspects of content production for NikeLab on Nikelab.com- Bring a robust, detail oriented QA process to each project to validate that every piece of content published within Nike.com is error-free and brand-approved- Author content, utilizing our CMS tool, striving to reflect Nike's design ethos and enhance the consumer online retail experience- Collaborate with NikeLab Creative team to ensure content meets quality standards and business expectations- Partner with technical production to understand technical needs to deliver efficient and strategic merchandising solutions- Maintain project documentation and specifications for integration into the evolving Digital Commerce standards- Collaborate with Merchandisers and the Creative team to ensure content meets quality standards and business expectations- Assist the development and documentation of Digital Commerce standards and best practices to streamline operations, communication, and appropriate use guidelines of the new Nikelab.com (content module naming conventions, page types, etc.)

- Manage all event logistics, including the set-up and the break down of the event footprint. Train brand ambassadors on event logistics and brand messaging, manage brand ambassador labor.- Build and foster positive relationships with key account personnel, management, and other staff. - Communicate effectively with key account manager regarding any issues that may arise over the course of the activation- Furnishing event related information for event recaps, including taking pictures and collecting marketing data. Submitting event recaps, pictures, and required paperwork to account executive by established client deadline.- Assist in all aspects of travel routing, including scheduling of team hotels, flights, and routine maintenance of tour vehicle.- Report on the efficacy of the brand ambassador team per activation as well as individual productivityClients and agencies have included: Under Armour, Corner Bakery Cafe (Do It Outdoors Media), Wellness Trufood (BGM Experiential), Yahoo! & Verizon (Inspira Marketing Group), Coca-Cola (Momentum Worldwide), Purina & Hallmark (Kicking Cow Promotions)Complete list of clients & agencies worked with available upon request.

- Drive brand awareness through the execution of nationwide experiential marketing campaigns- Interact with consumers, communicate and embody the spirit of the brand- As team lead, manage and direct teams of up to 10 additional brand ambassadors and foster an atmosphere of unity and inclusion to strengthen brand impressions while on the footprint

Arlington, Virginia, Us

- Stationed with rapid deploying combat unit- Toured extensively in Iraq, twice. Spearheaded efforts in directing all aspects of training foreign national soldiers in both hand to hand and weapons expertise.- Assisted in the planning of several key tactical ground and air movements- Managed the development and training of soldiers directly under command

Bachelor Of Science (B.S.), Psychology

Bachelor Of Science (B.S.), Biology