Bryan Shepard Email & Phone Number

New York, Ny, Us

Deep understanding of the marketing, membership, and customer retention space. Creative thinker with the ability to recommend and provide powerful cross platform customer and membership retention solutions. Known to be an innovative thinker, driven by a relentless pursuit of results for client companies. Collaborate with business partners and provide expertise in customer and membership marketing programs, research, data, analytics, strategies creating innovative approaches to driving local, regional, and nationwide impact for clients and audiences.• Successfully pursued and evaluated new business opportunities, resulting in impactful cross-platform advertising solutions and driving nationwide impact for clients.• Built and maintained a strong network of industry contacts, contributing to the company's innovative approaches and strategic thinking.• Coordinated cross-functional projects, ensuring seamless collaboration between product, sales, and marketing teams.• Monitored industry trends, emerging technologies, and competitor activities to identify potential opportunities and stay ahead of market changes.

Centennial, Colorado, Us

Created and launched NCM’s Membership, Retention and Reward program Noovie! Noovie key components consisted of an AR Gaming platform to drive movie fan engagement, membership (first-party data) profiles, taking Noovie from 0 -> 35MM members in two years and driving +150% y/y advertising revenue growth. Partnering with executive leadership, I worked collaboratively across the organization with marketing, sales, operations, and engineering and externally with AR gaming partners. • Lead effort to identify gaming partners capable of delivering through our platform a new AR game each month, providing movie goers the best in- and post-theater experience. • Developed a growing portfolio of gaming products that achieved engagement, retention, and revenue KPIs four of the past five years. • Worked closely with senior leadership to coordinate with game publishers, corporate sponsors (advertiser), and studios for series of branded games in coordination with featured movie releases. • Monitored market developments, competitive offerings, and insights to provide further advertiser value (extending customer engagement and retention) and expanding NCM gaming opportunities.

Atlanta, Ga, Us

Product Marketing leadership role focused on the continuous evolution and ease-of-use of EFX’s core (digital and programmatic) suite of FinTech Advertiser Marketing products, agile methodologies, software/database development and ongoing change agent in the evaluation and adoption of new ad product technologies. Collaborated with business units and functional leaders on product roadmap and marketing strategies. Responsible for leading collaboration meeting for consideration of feedback from the client community, the design and development to improve “Intuitive CX” self-service tools, direct assistance with R&D activities and the delivery of regularly scheduled advertiser product releases. • Led the evolution of EFX's core digital and programmatic suite of FinTech Advertiser Marketing products.• Collaborated with business units and functional leaders on product roadmap and marketing strategies.• Drove continuous improvement in marketing product suite functionality and architecture.

Minato-Ku, Tokyo, Jp

Started the company in July 2012, SWEEPio was a web-based, SaaS platform, with configurable campaign manager, which would generate code snippets for consumer engagement programs around loyalty, rewards, or games. Brand clients would incorporate code into their existing mobile apps, resulting in consumer-facing, interactive push notifications, specific to clients’ program or campaign. SWEEPio was acquired by a division of Softbank Corp., (OTC: SFTBF) in August 2015. • Founded SWEEP.io, a SaaS platform acquired by Softbank Corp., with a focus on configurable campaign management for consumer engagement programs.• Sold, implemented, and oversaw mobile consumer membership, loyalty, rewards, and retention programs for major brands.

New York, Ny, Us

Launched the company in 2005, Mango Mobile soon became the leading provider of mobile CRM and Loyalty marketing solutions, for top US brands. Oversight for company’s management resources to ensure technically superior solutions, while maintaining operational cost-effectiveness and efficiencies in quality of products and services. Mango Mobile was acquired by Omnicom Group (NYSE: OMC) in January 2007. • Launched Mango Mobile, a leading provider of mobile CRM and loyalty marketing solutions, acquired by Omnicom Group.

Suwon-Si, Gyeonggi-Do, Kr

A division of Samsung Electronics Co. Ltd., a global leader in semiconductor, telecommunication, digital media, and digital convergence technologies, employs approximately 150,000 people in over 90 offices in 48 countries. • Created and rolled out the Samsung Rewards program, resulting in $100M incremental revenues.• Directed all product development and marketing aspects with Carriers in North America for Samsung Mobile.

Marketing

Bachelor Of Arts (Ba), Marketing