Bryan Law

Bryan Law Email and Phone Number

CMO at SentinelOne | ex-Google, Salesforce, Tableau, ZoomInfo & Monitor Deloitte | Board Member @ SentinelOne
mountain view, california, united states
Bryan Law's Location
Seattle, Washington, United States, United States
About Bryan Law

Bryan Law is a CMO at SentinelOne | ex-Google, Salesforce, Tableau, ZoomInfo & Monitor Deloitte | Board Member at SentinelOne. He possess expertise in management consulting, strategy, business strategy, cross functional team leadership, organizational design and 12 more skills. He is proficient in Portuguese. Colleagues describe him as "Bryan is a unique leader and one that I feel fortunate to have had the opportunity to work with and learn from. What I found most impressive was his thoughtful approach to challenges and ability to find creative/outside the box solutions that met the business requirements while elevating people needs. He is truly invested in his teams and shows it through empathetic leadership, active listening, and fast action. Personally, I'm amazed by how he was able to invest in each individual across a 100+ person team in specific ways making each person feel valued while still very actively managing upward. He is very thoughtful in his approach and always backed by data, which enables him to influence decision making at the highest level. If given the opportunity to work for/with Bryan again, I'd grab it in an instant." and "I was fortunate to have the opportunity to work directly with Bryan during his tenure at Tableau. Bryan is a leader who personally invests in the success of those in his organization, while aligning and focusing everyone on maximizing business performance. During the years we worked together we experienced significant challenging events such as leadership changes, Covid changing how we work, and being acquired by Salesforce. Bryan provided steady leadership in the face of difficult circumstances. Bryan leads with humility and seeks to always find the best answer through conversations and consultations with the team. He also helped drive a culture of testing and a greater use of data to inform our decisions. I learned a great deal from Bryan during our time working together."

Bryan Law's Current Company Details
SentinelOne

Sentinelone

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CMO at SentinelOne | ex-Google, Salesforce, Tableau, ZoomInfo & Monitor Deloitte | Board Member
mountain view, california, united states
Website:
sentinelone.com
Employees:
616
Bryan Law Work Experience Details
  • Sentinelone
    Chief Marketing Officer
    Sentinelone Sep 2024 - Present
  • Meltwater
    Member Board Of Directors
    Meltwater Feb 2024 - Present
    Actively advise on Meltwater's company, go-to-market (GTM) & product strategies; sales and marketing alignment, efficiency & effectiveness; product direction and positioning; and company financial optimization.
  • G2
    Executive Advisory Board Member
    G2 May 2023 - Present
    Advise on product strategy & roadmap, go-to-market (GTM) & marketing strategy, and market segmentation & positioning.
  • Cmo Collaborative
    Co-Founder & Chapter Co-President
    Cmo Collaborative May 2023 - Present
    Seattle, Washington, United States
    Co-founder of CMO Collaborative, as well as co-leader of one of largest chapters (Seattle).The CMO Collaborative is created 'By CMOs, For CMOs' and is a community to connect, collaborate, and support each other. If you're interested in learning more about the CMO Collaborative, reach out to me or check out our website at www.cmocollaborative.com
  • Zoominfo
    Chief Marketing Officer
    Zoominfo Jul 2022 - Sep 2024
    Led a ~140-person global marketing organization responsible for efficiently driving demand, enhancing brand awareness & customer experience, improving positioning, and expanding thought leadership, with the following impacts:- Sourced ~$350M in new ACV in 2023, while also helping build a new self-service motion to drive product-led growth and improve sales efficiency- Improved ACV / marketing spend efficiency by 45% YoY at a company already with 40% margins- Spearheaded company repositioning from a contact database to a Go-to-Market (GTM) platform using a research-driven approach & launching the company’s first brand campaign. Achieved engagement metrics 2x industry benchmarks with measurable funnel conversion improvements- Key driver of company strategy and pivot upmarket, as well as actual and externally-perceived shift towards a customer-centric brand- Drove ZoomInfo’s biggest launch in years (Copilot, May ‘24) as well as helped launch a new product for a new audience (marketing), reaching $60M in revenue in first 12 months- Responsible for company’s positioning across key initiatives, including new Copilot platform - Created user, CMO, and advocate / influencer communities from scratch
  • Salesforce
    Gm Of Ecommerce & Svp, Marketing (Global Demand, Operations & Analytics)
    Salesforce Oct 2021 - Jun 2022
    Greater Seattle Area
    Led a ~100-person team as General Manager for eCommerce / PLG, plus awareness, demand generation, content strategy, digital experience & marketing analytics at Tableau. Remit included the company's media, website, SEO, email, marketing tech stack, lead management, marketing engineering & development, data engineering, data science & analytics, with the following impacts:- Achieved ~55% YoY growth in marketing-sourced pipeline (~60% of Tableau’s pipeline) through market segmentation & targeting, integrating customer journeys across marketing channels, and leveraging data science to optimize advertising and lead funnel performance- Grew eCommerce from 3% to >45% of all direct transactions, responsible for >60% of company’s new customers (including 50% of Enterprise) and >55% of SMB transactions- Key driver in company’s successful shift upmarket and towards enterprise-wide sales- Built a “marketing machine,” enabling automation of our digital journeys across platforms, creation of a centralized data platform, improved personalization & machine learning- Managed a ~$70M programs budget across awareness, demand generation & technology - Oversaw virtual event capabilities, including for our 100k+ person Tableau Conference
  • Salesforce (Tableau)
    Vice President, Marketing At Tableau (Global Demand, Operations, Analytics & Ecommerce)
    Salesforce (Tableau) Jan 2019 - Oct 2021
    Seattle, Washington
  • Heb
    Vice President, Data And Analytics
    Heb Feb 2018 - Jan 2019
    San Antonio, Texas
    For a $35B+ retail / grocery company, led ~50-person company-wide data & analytics team responsible for driving business & customer outcomes through data science and analytics, including data strategy and governance, reporting & visualization, data science, measurement & analytics-based consulting:- Oversaw data science projects with multi-million dollar per year revenue impact, such as creating customer-level personalization & developing item-substitution logic for online ordering- Revamped HEB’s data & reporting platform, resulting in improved performance, reduced cost, and a meaningful shift towards self-service analytics- One of a few non-Senior Leadership Team members selected to participate in company’s Digital Transformation Taskforce, seen as critical to HEB’s future success
  • Rackspace, The #1 Managed Cloud Company
    Vice President, Marketing (Global Demand, Operations, Analytics & Ecommerce)
    Rackspace, The #1 Managed Cloud Company Mar 2015 - Feb 2018
    San Antonio, Texas
    Responsible for Rackspace’s digital customer experience globally, including sourcing ~80% of company's new customers and ~$60M in annualized new customer revenue. With my team, we built an integrated digital experience including digital media and web properties, along with the associated data & analytics, technology and platforms. We doubled our revenue impact during my tenure.
  • Google
    Principal, Global Business Strategy
    Google Jan 2014 - Mar 2015
    Mountain View, California
    Part of leadership for Google's central strategy team, with a focus on sales, marketing & partnerships, reporting into Chief Business Officer. - Responsible for Chief Business Officer's key strategic projects, including developing Google’s 2015 go-to-market strategy- Leader of global project that created Google’s approach towards large customers, including market segmentation, ideal customer identification, as well as designing and executing the structure and processes to support the new mandate- Managed global project to re-envision Google’s internal creative capabilities as well as approach towards creative agencies, including the group’s strategy, operations and structure
  • Monitor Deloitte (Formerly Monitor Group)
    Manager, Corporate & Growth Strategy Consulting
    Monitor Deloitte (Formerly Monitor Group) Jun 2009 - Jan 2014
    San Francisco, Brazil, South Africa, India, Mozambique
    Led client projects for strategy development at corporate, regional, and business unit levels as well as marketing strategy, positioning, customer segmentation, market analysis & entry, business model development, organization design, valuation & financial analysis, and economic development.
  • Northwestern University - Kellogg School Of Management
    President, Kellogg Student Assocation
    Northwestern University - Kellogg School Of Management Mar 2009 - Feb 2010
    Evanston, Illinois
    President of ~200-member elected organization representing the entire MBA student body. Worked closely with Kellogg's Deans as well as administrative and faculty leadership teams on setting and implementing the school's long-term strategy and improving the day-to-day experience for students. Only student representative on Kellogg Dean's Search Committee, which selected Dean Sally Blount (2010-2018 tenure).
  • Willis Towers Watson (Formerly Watson Wyatt)
    Manager, Organization Effectiveness Consulting
    Willis Towers Watson (Formerly Watson Wyatt) May 2005 - Jul 2008
    Los Angeles, Ca, Usa And Dubai, Uae
    Managed projects on human capital and HR strategy development, organization design, employee engagement, leadership development, performance management, workforce capacity planning, process improvement and turnover reduction.
  • Mercer Human Resource Consulting
    Consultant
    Mercer Human Resource Consulting May 2003 - May 2005
    Los Angeles, California

Bryan Law Skills

Management Consulting Strategy Business Strategy Cross Functional Team Leadership Organizational Design Strategic Planning Financial Modeling Strategic Consulting Competitive Analysis Mergers And Acquisitions Analytics Change Management Corporate Development Mergers Business Analysis Business Development Due Diligence

Bryan Law Education Details

Frequently Asked Questions about Bryan Law

What company does Bryan Law work for?

Bryan Law works for Sentinelone

What is Bryan Law's role at the current company?

Bryan Law's current role is CMO at SentinelOne | ex-Google, Salesforce, Tableau, ZoomInfo & Monitor Deloitte | Board Member.

What is Bryan Law's email address?

Bryan Law's email address is bl****@****eau.com

What is Bryan Law's direct phone number?

Bryan Law's direct phone number is +121031*****

What schools did Bryan Law attend?

Bryan Law attended Northwestern University - Kellogg School Of Management, Georgetown University, Georgetown University.

What skills is Bryan Law known for?

Bryan Law has skills like Management Consulting, Strategy, Business Strategy, Cross Functional Team Leadership, Organizational Design, Strategic Planning, Financial Modeling, Strategic Consulting, Competitive Analysis, Mergers And Acquisitions, Analytics, Change Management.

Who are Bryan Law's colleagues?

Bryan Law's colleagues are Prem Kumar, Stefanie Dunn, Evelyn Navarro, Abdul Qadir, Nicholas Dasilva, Mba, Cisa, Liav Lavi, Giammaria Urbisaglia.

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