Acquiring, managing, and growing Enlyft’s strategic, enterprise account base. Providing our target buyers with surprising insights on how they can transform their customer acquisition strategies and customer LTV with the Enlyft AI-based predictive targeting platform.

A key member of the High-tech, Strategic Sales team, focused on enabling our clients to maximize the value of D&B’s solutions by driving effective Sales and Marketing GTM strategies and quantifying the financial and business opportunity. Gaining an in-depth understanding of the customers’ business challenges to identify where D&B can provide value and propose the best solution(s) to meet the customers’ needs and create a compelling business case to close the deal. Successfully grew my book of business 17-20% each year.* 2020 Empirical Excellence Award (Chairman's Club)

Built team of marketing automation platform (i.e., Marketo, Eloqua) experts and strategists/analysts who leverage data-driven insights, client requirements, and the JMS collective team input to design industry best practice campaigns.

Led team of database developers and project/campaign managers to deliver campaign execution, performance reporting and database integration/management.

Led team of analysts and campaign managers to deliver actionable strategic insights and integrated campaign management through robust data analyses to support our client’s brands. Illuminated the consumer decision space through rigorous testing to identify effective engagement: cadence, targeting, and listening strategies and integrated these insights strategically across all channels.

Led Retail Database Marketing team to deliver database-marketing services, including business decision support and integrated, relevant client communications through multiple channels. Managed Schwab’s marketing CRM platforms (Unica, Epiphany) to optimize both marketing investment and client experience, leading to more engaged clients, increased retention, higher revenue, and improved customer service.

Provided business intelligence based on customer-centric data to drive marketing strategies. Services included project management, strategic analyses, and marketing data systems design and implementation. Developed and delivered the business marketing functionality requirements for Customer Relationship Management (CRM) systems. Clients included Charles Schwab, Microsoft, Verizon Wireless, Sun Microsystems, Documentum, and VeriSign.

Designed and built the agency’s profitable analytics competency by recruiting the appropriate skill set and developing department engagement doctrine, products and services. Integrated the analytics component into the agency by educating all departments on our analytic capabilities and the processes necessary to deliver actionable products and services to our clients

Conducted analyses of marketing databases for Amtrak, Volvo, and The Limited to provide a customer-level view of purchase behavior and demographic statistics. Designed and executed all stages of Direct Marketing campaigns, from design of test plans to post-campaign analyses. Analyzed direct response data to determine which programs provided the greatest return on investment. Managed Amtrak’s data discovery process, producing a solid understanding of the data captured on the database and the degree to which it accurately represented their business.