Bryan Benson Email & Phone Number

Pleasant Prairie, Wi, Us

As Vice President of Marketing, I led a cross functional team comprising both internal staff and external third-party partners. Together, we crafted and executed a comprehensive global go-to-market strategy that significantly heightened interest and demand for our brands. My role encompassed directing product engagement and overseeing creative production efforts. We focused on enhancing brand awareness through various digital channels, including online portals, and extended our impact to product packaging, merchandising, and trade shows.Key responsibilities in this position:• Led Global Marketing initiatives focused on optimizing online product content for key customers, enabling strategic messaging alignment with brand identity and customer goals.• Management of marketing operations for market research and analytics, overall voice-of-customer (VOC) including customer online reviews, MAP Pricing program tracking, and optimizing the key customer websites Home Depot®, Lowe’s®, Tractor Supply®, Grainger®, and Amazon®.• Partnered with sales to pull through strategies and marketing tactics. Enabled sales through creating key customer presentations and developing new mockup sample products, crucial for successful product line evaluations and strategic business meetings.• Led creative strategy for annual tradeshows across multiple channels. Introduced new products and categories including prototype samples and collaborated with third-party companies for impactful display fixtures to generate excitement among attendees.

Long Grove, Il, Us

As Vice President of Marketing, I led marketing and business development for 3 global business units with 4 direct reports and 5 indirect reports. I directed activities for house brands: Campbell Hausfeld®, Powermate®, Industrial Air®, Southland®, Gilbert & Bennett® and YardGard®, and I negotiated brand license contracts with Stanley Black & Decker brands Craftsman®, DEWALT® and Porter-Cable®. I led new product development, product road maps, SKU rationalization and channel strategies and I directed efforts for audience-focused content, online marketing research, marketing, and tradeshow presence. I oversaw the efforts of a 3-person team responsible for 1,700+ online products and service parts located on customer and company websites. I managed online presence with Google Ad Words, Bazaarvoice, and in-house web scraping software to analyze pricing. I prepared product category customer care reports for senior management. My accomplishments in this position include:• Directed Stanley Black & Decker® branded licensee agreement of Craftsman®, DEWALT® and Porter-Cable® air compressors, air tools and accessories sold to building supply, construction contractors, farmers, and home improvement enthusiasts.• Delivered a 12.2% sales increase by launching 26 domestic and import air compressors, air tools, accessories, and outdoor power equipment products, including products sold to home improvement, farm, agriculture, regional retailers, and buildings products suppliers.Reduced return rates by 4% by conducting product reviews with national quality assurance teams.• Promoted in 2016 to build a marketing department for fencing, lawn and garden, and pet division products. I hired 5 team members for product development, brand, and channel support and increased sales 11% over budget with a repositioned channel launch strategy.

Long Grove, Il, Us

In my position as Vice President of Marketing, responsible for the PRAMAC Joint Venture, I led North American marketing efforts with 1 direct report and 5 indirect reports responsible for business development and engineering. Brands included DEWALT®, PRAMAC and Powermate. I oversaw product development, marketing profit and loss, and the repositioning and reintroduction of the Powermate brand in the market. I launched the new brand including product and channel strategic plans within the retail and industrial channels and protected brand and product global trademarks and patented designs.My accomplishments in this position included:• Introducing strategic brand and channel platforms for consumer and industrial product categories.• Increasing sales 33% by launching 31 domestic and import products.• Establishing a distribution network within Grainger, Home Depot, Menards, STAFDA and AT&T. • Strategically planning and directing new branded licensee agreement for DEWALT® portable generators.• Developing and implementing PRAMAC brand advertising, collateral, public relations and tradeshows.

Cleveland, Oh, Us

As the Director of Marketing and Business Development, I spearheaded marketing efforts for $146MM Cabot Wood Stains and Quikrete Coatings brands with a team of 5 direct reports. I oversaw marketing profit and loss, new product introductions and related agencies, and I initiated comprehensive plans for market research, brand awareness, public relations and national tradeshows.My achievements in this position included:• Increasing sales 56.5% and doubling distributor stocking locations over 3 years with a team of 5 by integrating newly acquired Samuel Cabot within Valspar.• Elevating Cabot Wood Stains brand dollar share 47.6% by incorporating a strategic multi-media mix - TV and print, new website, trade publications, public relations and in-store engagement, which optimized the ~$4MM annual marketing budget.• Administering the branded licensee agreement between Quikrete, Inc. and Valspar Corp. for $30MM Quikrete Concrete Coatings product line sold within Lowe’s and Sears.• Hiring 3 marketing team members for brand and product assignments and leading the selection process of integrated marketing services agencies for public relations, print, TV and web services.

At Pentair Tools Group (Black & Decker DEWALT), I created a new marketing position to direct brand activities within the industrial and two-step distribution channels. I managed profit and loss with a $20MM marketing budget and designed channel pricing strategies, promotions, merchandising, and new product launches. I managed 4 direct reports. My achievements in this position included: • Increasing sales by 11.3% of German manufactured Flex heavy-duty power tools and accessories. • Organizing national tradeshow schedule and plan of action on the exhibit floor for International Builders’ Show, IWF, STAFDA, and World of Concrete.

As the Product Line Manager, I delivered >$36MM in revenue, 25% increase in 3 years, by developing >500 SKU's of the Porter-Cable® and Ex-Cell branded air tool and accessory program with 1 direct report. I researched and qualified Asia manufacture by guiding air tool support team efforts. I introduced strategic goals and processes for managing profit and loss, budgeting, forecasting, inventory control, product packaging, and promotional opportunities.My accomplishments at Pentair Tools Group included:• Championing Porter-Cable® and Ex-Cell branded air tool and accessory product launches and programs throughout Lowe’s, regional home centers, and industrial hardware channels. • Closing $4MM Craftsman® air tool accessory business and retaining automotive spray gun business.• Representing the company at the Sears Strategic Source Initiative.