Bryan Benson Email & Phone Number

Pleasant Prairie, WI, US

• As Vice President of Marketing, I led a cross functional team comprising both internal staff and external third-party partners. Together, we crafted and executed a comprehensive global go-to-market strategy that.
• Led Global Marketing initiatives focused on optimizing online product content for key customers, enabling strategic messaging alignment with brand identity and customer goals.
• Management of marketing operations for market research and analytics, overall voice-of-customer (VOC) including customer online reviews, MAP Pricing program tracking, and optimizing the key customer websites Home.
• Partnered with sales to pull through strategies and marketing tactics. Enabled sales through creating key customer presentations and developing new mockup sample products, crucial for successful product line.
• Led creative strategy for annual tradeshows across multiple channels. Introduced new products and categories including prototype samples and collaborated with third-party companies for impactful display fixtures to.

Long Grove, IL, US

• As Vice President of Marketing, I led marketing and business development for 3 global business units with 4 direct reports and 5 indirect reports. I directed activities for house brands: Campbell Hausfeld®, Powermate®.
• Directed Stanley Black & Decker® branded licensee agreement of Craftsman®, DEWALT® and Porter-Cable® air compressors, air tools and accessories sold to building supply, construction contractors, farmers, and home.
• Delivered a 12.2% sales increase by launching 26 domestic and import air compressors, air tools, accessories, and outdoor power equipment products, including products sold to home improvement, farm, agriculture.
• Promoted in 2016 to build a marketing department for fencing, lawn and garden, and pet division products. I hired 5 team members for product development, brand, and channel support and increased sales 11% over budget.

Long Grove, IL, US

• In my position as Vice President of Marketing, responsible for the PRAMAC Joint Venture, I led North American marketing efforts with 1 direct report and 5 indirect reports responsible for business development and.
• Introducing strategic brand and channel platforms for consumer and industrial product categories.
• Increasing sales 33% by launching 31 domestic and import products.
• Establishing a distribution network within Grainger, Home Depot, Menards, STAFDA and AT&T.
• Strategically planning and directing new branded licensee agreement for DEWALT® portable generators.
• Developing and implementing PRAMAC brand advertising, collateral, public relations and tradeshows.

Cleveland, OH, US

• As the Director of Marketing and Business Development, I spearheaded marketing efforts for $146MM Cabot Wood Stains and Quikrete Coatings brands with a team of 5 direct reports. I oversaw marketing profit and loss, new.
• Increasing sales 56.5% and doubling distributor stocking locations over 3 years with a team of 5 by integrating newly acquired Samuel Cabot within Valspar.
• Elevating Cabot Wood Stains brand dollar share 47.6% by incorporating a strategic multi-media mix - TV and print, new website, trade publications, public relations and in-store engagement, which optimized the ~$4MM.
• Administering the branded licensee agreement between Quikrete, Inc. and Valspar Corp. for $30MM Quikrete Concrete Coatings product line sold within Lowe’s and Sears.
• Hiring 3 marketing team members for brand and product assignments and leading the selection process of integrated marketing services agencies for public relations, print, TV and web services.

• At Pentair Tools Group (Black & Decker DEWALT), I created a new marketing position to direct brand activities within the industrial and two-step distribution channels. I managed profit and loss with a $20MM marketing.
• Increasing sales by 11.3% of German manufactured Flex heavy-duty power tools and accessories.
• Organizing national tradeshow schedule and plan of action on the exhibit floor for International Builders’ Show, IWF, STAFDA, and World of Concrete.

• As the Product Line Manager, I delivered >$36MM in revenue, 25% increase in 3 years, by developing >500 SKU's of the Porter-Cable® and Ex-Cell branded air tool and accessory program with 1 direct report. I researched.
• Championing Porter-Cable® and Ex-Cell branded air tool and accessory product launches and programs throughout Lowe’s, regional home centers, and industrial hardware channels.
• Closing $4MM Craftsman® air tool accessory business and retaining automotive spray gun business.
• Representing the company at the Sears Strategic Source Initiative.