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Leading HP’s Direct-To-Consumer go to marketplace strategy on 3rd party marketplaces, (US) for HP supplies, print hardware, PCs, and accessories. Responsible for contractual negotiations with new marketplaces platforms, financial modeling, and internal alignment with executive teams. Creating HP.com’ s 3rd party marketplace strategy for onboarding new marketplaces, operational workflows, hiring, training, customer service and financial reconciliation.Managing all aspects of technical integrations and onboarding, including APIs, feeds, and content mapping between marketplace platforms, 3rd party integrators, and HP. Identify feature enhancements, product GAPs, and areas to improve the end to end customer journey from purchase to fulfillment. Creating business cases and user stories for each feature enhancement then aligning with global strategy to prioritize each initiative. Building annual product roadmaps that include launching new marketplace stores and optimizing existing integrations to deliver a consistent the HP buying experience across platforms.Post-launch leading all conversation with marketplace account managers, category managers, customer service, advertising, engineering, and C-level executives related to accelerating growth, new opportunities, and optimizing the HP brand buyer experience. Creating a deeplypersonalized marketplace promotional strategy, differentiating pricing, assortment, shipping, and advertising aligned with strategic initiatives. Developing a marketplace center excellence focused on operational best practices, process improvements, research, and training.

Manage and develop strategic partnerships with e-commerce platforms and the eBay marketplace. Define partnership goals, and quarterly targets for acquisition, feature adoption and YoY growth. Establish relationships and gain alignment with key stakeholders within each organization to drive strategic initiatives. Hold quarterly business reviews with executive teams to report out on progress to date and discuss new opportunities. Serve as the primary point of contact and knowledge expert for 6 e-commerce platforms such as ChannelAdvisor, Commerce Hub and Solid Commerce, supporting all aspects of their business. Act as the single escalation point for seller issues, concerns, and technical bugs. Influence partner behavior through education and training on marketplace trends, emerging products, new features, best practices and optimization techniques to grow their business on eBay.Work closely with Business Development, Sales, and Category Managers to understand trends, inventory gaps and opportunities for sellers to bring unique inventory to the eBay marketplace. Partner with marketing to create copy that supports business goals and priorities. Work cross functionally with product and engineering, integrating new APIs, optimizing workflows and removing barriers to entry.

Originally hired onto the Global Partnerships Team to manage Local Listings Reseller relationships with YP and Dex, then pivoted in 2014 to focus on strategic mobile partnerships with mobile carriers, OEMs and App Developers such as Sprint, Verizon, TCL and the Dolphin Browser. Responsible for managing 30 partnerships which included App Distribution Partners, Search Syndication Partners, and Local Listings Resellers. Focused on revenue driving optimizations and growing the overall strategic value of each partnership. Provide weekly updates to executive management teams, host weekly meetings with top partner to review metrics, challenges, and new opportunities. Hold quarterly business reviews with with top 5 partners. Responsible for all aspects of deal execution, including onboarding, day-to-day management, optimizations, driving new opportunities, amendments, billing, invoicing and forecasting.

Hired as a Revenue Assurance Analyst, to assure that the revenue from Yahoo’s Display Advertising contracts and rev-share agreements were recognizing in accordance with SOX compliance rules and regulations.Worked closely with Partner Management, Business Development Sales and Account Management teams reviewing and auditing all business contracts. Provided guidance, recommendations, support and training to ensure all contracts are in line with revenue recognition best practices and SOX compliance. Managed the revenue recognition of all Yahoo affiliate display partnerships and the Right Media Exchange.

Hired by Red Bull North America to execute strategic marketing campaigns focused on building brand recognition and awareness in local communities. Managed on premise marketing and branding for distribution partners and resellers. Educated athletes and local evangelist on product benefits to ensure alignment with the latest marketing programs. Responsible for the event production and branding at Red Bull Moto GP 2005-2008, Red Bull Flugtag Portland, Red Bull Soapbox, Red Bull Air Race 2005-2006.