Digital Marketing Specialist
Current
Santa Barbara, California, United States
- Handles all organic and paid digital marketing leads, assigning them to appropriate teams using Salesforce, Catchlight, and Pardot data.
- Develops and executes comprehensive lead generation programs, working closely with BDRs, Marketing team, and CMO.
- Utilizes various channels, such as website, social media, webinars, and more, to drive MQL to SQL conversions.
- Collaborates with CMO and BDRs to optimize campaigns, content, and processes for effective lead generation and digital prospect management.
- Oversees website development, maintenance, and improvements.
- Analyzes website traffic, optimizes keywords and content, and reports on campaign performance through Google Analytics and other tools.