Digital Marketing Specialist
Current• Handles all organic and paid digital marketing leads, assigning them to appropriate teams using Salesforce, Catchlight, and Pardot data.• Develops and executes comprehensive lead generation programs, working closely with BDRs, Marketing team, and CMO.• Utilizes various channels, such as website, social media, webinars, and more, to drive MQL to SQL conversions.• Collaborates with CMO and BDRs to optimize campaigns, content, and processes for effective lead generation and digital prospect management.• Oversees website development, maintenance, and improvements.• Analyzes website traffic, optimizes keywords and content, and reports on campaign performance through Google Analytics and other tools.• Implements SEO strategies through backlink evaluation and improves local visibility across all online platforms.• Manages Google and LinkedIn ad campaigns, creating optimized ad campaigns and landing pages to increase ROI.• Enhances social media presence, manages paid ad strategies on LinkedIn and Facebook, and develops lead generation automation plans.• Builds engaging drip campaigns with content strategy in Pardot, catering to different market segments.• Deploys and manages AI-powered chatbots to enhance lead generation, save time, and provide a better customer experience.• Utilizes AI algorithms to analyze website traffic, identify relevant keywords, and track competitor activities.• Implements personalized marketing campaigns to improve customer engagement and loyalty.