Bryan Berthold is the Global Lead of Workplace Experience within Cushman & Wakefield’s Total Workplace practice. This practice includes all aspects of developing and supporting new ways of working in a more virtual and distribute world. Bryan’s architectural, workplace and change expertise builds holistic solutions that integrate experiences for clients and employees including the trademarked Experience per Square Foot™ (XSF) diagnostic. Mr. Berthold works to lead and inspire teams to improve a client’s brand experience with solutions that drive culture and integrate people, place and technology. Bryan is a thought leader in the workplace experience arena and, through XSF, brings data and insight to the impacts the pandemic has had on human behaviour across the globe. He has extensive knowledge on future trends and brings insights on what the impacts have on the future of work with both remote work and the state of the future office to support an ever changing workplace and how to build return to office plans that will inspire the workforce. Mr. Berthold is a licensed architect and has over 20 years on the client side developing real estate and workplace strategies for companies. Bryan is an industry leader in workplace strategy and employee experience and is Top Faculty at Corenet Global where he teaches how to align business and real estate strategies. He has been active in workplace, services and portfolio strategies for more than 20 years with Truist Bank, TD Financial Group, Washington Mutual, Capital One and Bank of America

Cushman & Wakefield advises and represents clients on all aspects of property occupancy and investment, and has established a preeminent position in the world’s major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and assignments. C&W transforms the way people work, shop and live.Founded in 1917, C & W has 250 offices in 60 countries and 16,000 employees. The firm offers a complete range of services for all property types, including leasing, sales and acquisitions, equity, debt and structured finance, corporate finance and investment banking, corporate services, property management, facilities management, project management, consulting and appraisal. A recognized leader in local and global real estate research, the firm publishes its market information and studies online at www.cushmanwakefield.com/research-and-insight.In his role, Bryan leads the workplace strategy practice within the Strategic Consulting Group, and develops value-added experiences that drive culture and integrate people, place, and technology for the firm’s clients. The depth and breadth of C & W’s workplace strategy is a unique competitive advantage. With the new launch of Experience per SF, C & W workplace strategy can diagnose a client's employee's work experience and bring insights and true improvement recommendations that will help retain talent, improve your bottom line and bolster business performance.Whereas the typical practice focuses on discrete segments of the workplace, C & W’s model encompasses cultural alignment, customer and employee experience, personal and collaborative technology, strategies, sustainable designs, health and wellness principles, change management, and service and amenity strategies.

Bryan is an instructor for Corenet Global's Enterprise Alignment course which is part of the Master of Corporate Real Estate (MCR) curriculum. His course focuses on helping real estate professionals understand the changing business environment, the business's core drivers and processes; and the changing nature of work which are the foundation for developing and aligning real estate portfolio and workplace strategies with those of the business.

Developed the Client Relationship Management and Portfolio Strategy function for a 16MM RSF Real Estate portfolio. Led the innovation and initial launch of Productive Mobility, an alternative workplace program for the Bank.■ Productive Mobility: Led the development of SunTrust’s first alternative workplace strategy. -- Reduced occupancy expense $3.4MM in the first year; lowered cost per teammate by 38% -- Improved seat utilization 68%; reduced SF per seat by 68% -- Eliminated 20% vacancy to 0%■ Portfolio Strategy: Led the development of SunTrust’s first long term portfolio strategy that will eliminate over $12MM in occupancy expense.■ Organizational Development: Worked to restructure CRE function to be more client-focused and strategic. Leveraged network to resource several new positions and contract work for new process, technology and change management requirements. Supplier Manager to newly outsourced space planning, project management and transactions functions to Cassidy Turley.

Led the development of portfolio strategies for two high growth international companies, Altisource Portfolio Solutions and Ocwen Financial. Implemented real estate portfolio solutions for a company growing from 5,800 to 12,000 employees in one year focused on growth in India and new location expansion in the Philippines.■ Leading Portfolio Strategy: Led the development and approval of new location strategies and portfolio solutions for executive management. -- Added over 3,000 seats in India -- Led the site selection and company expansion development for a new country location for 2,400 employees in the Philippines -- Led a strategic company initiative to balance shift work in India to optimize costs. Achieved 50/50 balance by 3Q2011.■ Designing the Workplace: Led the development of global workplace standards to drive efficiency and consistency in the design of the workplace.■ Atlanta Software Development Expansion: Developed a new workplace design solution for a software development group. Performed the site selection and transaction for 10,099 RSF location in Atlanta.

Responsible for leading the Corporate Real Estate Relationship Management and Operations teams, supporting Toronto Dominion Bank Financial Group’s business objectives and delivering outstanding, efficient real estate services.■ Developing Client Strategies: Liaison with the Phone Channel Group and developed a location strategy and labor market analysis to support the move from 36 business level call centers across Canada to 6 enterprise mega-centers. In addition to cost saves and market alignment with co-locating businesses, partnered with HR to provide better career paths and amenities for employees to lower future attrition and improve employee recruiting. ■ Developing Real Estate Strategies: -- Toronto Optimization: Developed a strategy for the Greater Toronto Area to accommodate growth and take advantage of expiring headquarters’ leases. The portfolio strategy relocates 1,600 employees to a newer 200K RSF off-core downtown location. The strategic plan will save TD $83MM while providing opportunity to occupy more “green” buildings and mitigate size of HQ campus facility for business continuity management. -- Developing Alternative Solutions: Led the development and obtained executive approval for TD’s first Alternative Workplace program. Developed the business case, workplace design, technology development and change management requirements for an enterprise infrastructure and over 500 people in 3 pilots in HR, Real Estate and Wealth business units. Obtained $8MM in funding from TD’s Better Run Bank program. NPV of 10 year real estate savings projected at $240MM while improving business productivity and employee satisfaction.

Led WaMu’s Real Estate Strategy function and the development of various enterprise, market and workplace real estate strategies and the Real Estate Relationship Management function to the business to align real estate and business strategies.■ Leading Portfolio Strategy: Developed an approved 5-year enterprise strategic plan outlining opportunities to reduce 14 market locations down to 5. Re-aligned quickly with the bank’s immediate needs to reduce costs and developed a plan to deliver $78M occupancy reductions in 2008 far exceeding the 2008 save target of $46M by 70%.■ Driving Workplace Strategy: Led the development of WaMu’s first enterprise-wide telework program. Presented to the CEO and executive team and obtained approval. Leveraging a cross-functional team, the program focuses on delivering employee work-life, productivity and satisfaction benefits while producing company benefits through real estate efficiencies and cost reductions.

Led a 24-person team focused on CRE’s portfolio, workplace and services strategy. Responsible for strategic occupancy planning; economic development; workplace strategy, labor demographics and location strategy; investments analysis; sustainability program; change management; and M&A planning.■ Improve portfolio planning through better data analysis, business planning, monitoring and reporting, and Internal Partnership Agreements with clients. • 27% reduction in real estate vacancy, from 38% to current 11%.• 26% reduction in RSF, from 5.8MM to 4.3MM.• 22% reduction in occupancy costs, from $230 million to $178 million.• 25% reduction in cost per worker, from $11,670 to $8,770.• 9% reduction in costs per RSF, from $41.37 to $37.83.■ Led Capital One’s Future of Work award winning Alternative Workplace Strategy. --Driving Cost Savings: Program efforts avoided over $168 million in real estate investments and a $7 million save in occupancy costs through building exits. --Developed robust customer experience and change management programs for Future of Work. Results include:• Over 7,200 people occupied a 5,600-seat campus in Richmond, VA• 87% of associates prefer the FOW environment.• 66% of associates say FOW has improved their view of Capital One.• 41% increase in workplace satisfaction.• 53% increase in group productivity.• 27% reduction in decision time.• 46% increase in those who believe the work atmosphere is stimulating, and 60% increase in the work atmosphere being more creative.■ Directing Integrated Solutions: Led the integrated efforts with IT, CRE, HR and the business to develop a partnered, VoIP implementation solution for IT and the business rolling out 8,100 Cisco VoIP phones serving over 5,600 people in 10 buildings. --Reduced a 2-year rollout to 5 months and executed the largest single cutovers in the industry in with a 95% employee satisfaction. --InformationWeek named Capital One a Top 500 Innovator in IT.

Managed a team of strategic planners and analysts focused on initiating and developing a long-term occupancy plan for 1,650 (1,400 branch), $450 million portfolio that aligned with the business and optimized real estate performance. Implemented a financial analysis process that: reduced capital spending by over $20 million, offset business risks by $26 million, and reduced annual occupancy impacts of new business initiatives by $4 million

Designed and managed commercial, municipal, and educational facility projects up to $40 million in this 60-person architectural firm. Led the design team and developed and marketed design proposals for new clients