Marketing based on the principals of journalism — Everyone has a story. Start with the lead. Understand both sides. The truth always wins. Serve your audience. Always listen.Some numbers from my highlight reel:- Content strategy and content development for major event sponsorship. Our efforts resulted in 751% increase in clickthroughs on Twitter for the sponsor.- Email strategy and content for B2C client with total list size of 3 million, average send of 200,000+ and frequency of one email blast per day. Our efforts resulted in 27% increase in open rates and 80% increase in click rates.- Instagram content strategy for professional athlete. Our efforts resulted in 159% increase in Instagram followers.Work with clients has included…FINANCIAL SERVICES: Experian • Wells Fargo • American ExpressIOT: IBM • Microsoft • Dell • AvnetCONSUMER ELECTRONICS: Western Digital • Kodak • EpsonFOOD & BEVERAGE: King’s Hawaiian • Hansen’s Beverage • Lynx GrillsENTERTAINMENT: Disney • MLB • Marvel • Topps