I had the opportunity to strengthen the Havas Belgium team as a Paid Social Advertising Expert, where I developed and refined my skills in managing complex advertising campaigns across various social platforms. My role included:• Strategic Planning: Developing and implementing social media advertising strategies tailored to client objectives and industry specifics.• Campaign Management: Overseeing multi-platform campaigns (Meta, TikTok, LinkedIn, etc.) while ensuring optimal performance and KPI achievement.• Data-Driven Optimization: Leveraging performance metrics to refine targeting, messaging, and budget allocation, achieving measurable results.• Client Collaboration: Working closely with clients to meet and exceed their expectations.• Team Contributions: Sharing insights and best practices to enhance campaign performance and foster innovation within the team.Key Clients:» Banking: BNP Paribas, Hello bank, Keytrade Bank, Fintro» Luxury: Hermès» Consumer Goods: Groupe Lactalis, Storck, Groupe CarrefourThis experience allowed me to manage high-budget campaigns with a data-driven approach while staying at the forefront of trends and innovations in digital advertising.

• Paid Social & Paid Search: Management of advertising campaigns across multiple platforms, including Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads.• Digital Strategy: Design and implementation of tailored communication plans and digital strategies to achieve client objectives.• Data Analysis & CRO: Analysis and optimization of campaign performance using tools like Google Analytics, with a focus on improving conversion rates and ROI.• Tracking & Reporting: Implementation of tracking solutions (GTM & CMS) and creation of detailed reports and dashboards for precise performance monitoring.• Creative Content Production: Development of professional visual and video content using Adobe Creative Suite to maximize campaign impact.• Event Promotion: Strategic promotion of events across various advertising channels, leveraging audience insights and platform capabilities.My skills:» Paid Social» Paid Search» Digital Strategy» Data Analysis» CRO» Reporting & Dashboarding

• Management of social media for Infor-Emploi ULB.• Creation of visuals using Adobe Creative Suite.• Definition of digital strategy.• Identification of target audience.• Creation of Meta Ads campaigns.• Management of Meta Ads campaigns.• Strategic collaboration with the team.

• Creation and management of paid campaigns on Facebook, Google, LinkedIn, Twitter and TikTok.• Social Media Management & Community Management.• Content creation and development of content calendars.• Copywriting.• SEO & SEA.• Digital Consulting.• Front-end web development.