Developed websites and graphics for clients per their project scopeIT support and consultingProject Management (Scope, requirements, implementation)Process PlanningSoftware TestingCRM and Marketing Automation

In the Business Operations and Customer Success role I further extended the duties of the business systems manager and added customer usage measurement to the marketing - sales engine providing a full lifecycle model for SnapRetail. I also built a reverse funnel measurement model that took the sales goal for the month and translated it to opportunities, leads and marketing names needed in the lead pool. Finally I worked with the customer success team to identify at risk customers and improve the measurement methodology for customer product usage.

At SnapRetail I managed all internal business systems with a focus on the SugarCRM platform. I lead and designed a marketing to sales engine, process and measurement platform which enabled the company to measure the full lifecycle of contact from the first marketing touch through the sales process. I revamped and upgraded the CRM including custom code to accomplish specific workflows and business needs, introduced opportunities, forecasting and built an automated ticketing process for the support team. I also installed a new Marketing Automation platform (Marketo) and integrated it with the CRM along with assisting the marketing team with different aspects of the website, lead scoring, forms and landing pages and Marketo platform. Additionally I developed the key KPI SaaS business metrics, definitions and measurement plan for the company. I also served as the technical resource between the marketing and sales teams with the engineering team and helped provide specifications for the custom integrations built with SnapRetail business systems.

As data analytics manager, I led the design of system architecture and data flow throughout the digital systems at FOREVER. I designed, developed, captured, and reported on a daily basis critical business KPIs and user engagement metrics from multiple sources such as NetSuite, SalesForce, Google Analytics, the FOREVER SaaS application, and social media. I also managed the Salesforce CRM, NetSuite ERP, ZenDesk Ticketing system, and all integrations between these applications and the FOREVER SaaS solution. Additionally, I continued the roles described below as database marketing manager.

In the database marketing manager role I led the digital email marketing efforts. Using Exact Target and Salesforce CRM, I built targeted email campaigns, user onboarding drip campaigns, landing pages for lead generation and campaign analysis. I designed and developed marketing materials such as banner stands, flyers, invites, and gift cards. I also developed webpages for the forever.com site and originated the concept and created the “product updates page,” which was used as the main help guide for the SaaS Solution. Additionally, I managed Google AdWords campaigns. When I started at FOREVER the company struggled with its email marketing and I quickly got the systems and messaging up and running and enhanced the online presence with webpages I created.

At Konica Minolta I filled many roles including Saleslogix CRM administrator, data analytics, business development and sales/marketing strategy, project management, Web development and sales. On the technical side of the position, I was in charge of the CRM platform and the marketing automation platform both of which I introduced at the company. I led the CRM adoption and also brought in the SalesFusion Marketing Automation platform to modernize business practices. I developed a new data analytics model for the president of KMSA to help make critical business decisions. I increased marketing engagement through the automation platform and better targeted email segments. On the business side, I helped the management team strategize about business objectives for the entire company. I also managed the Solar measurement product line including sales, marketing and technical support.

In the 3D division I filled many roles including sales, customer application and demonstrations, support, and training. I was solely responsible for the technical support, hardware and software training for North and South America and managed the reseller and partner channels for the division. I also did concept work, providing scanning, reverse engineering, and data processing for customers looking to buy a system. I worked closely with Rolls Royce Corporation, modernizing their reverse engineering process and also assisted with a federal grant studying 3D scanning and data processing and with the Konica Minolta Headquarters in Osaka, Japan to help improve the product.

I managed all aspects of the information technology program, including servers, software, phone systems, end users hardware, networking, and all digital properties including maglevinc.com and maglevpa.com. I was project manager for three federal contracts through the Departments of Defense, Transportation, and Labor. I wrote a grant for an advanced manufacturing degree in conjunction with Penn State University, which was funded for $1 million dollars. Through this program, I managed four engineering interns and was adjunct professor at Penn State, McKeesport. In my technical role, I wrote multiple plans for the MAGLEV project including value engineering and maintenance facility and station planning. I worked with the software development team in creating databases, software, and project managing the team. I also worked with the metrology team, developing measurement plans and scanning many different objects, which lead to some publications in journals.

I provided desktop support to professors and supported the network infrastructure of the college including windows and novell networks. I also built and maintained student computer labs.