Bryan Boyes Email & Phone Number

Oversee all aspects of operations for Undefeated Promotions and UndefeatedPromo.com a professional branding services and merchandising group. Manage the advertising specialties and retail merchandise division focusing on offering full service marketing and product procurement for corporations and sports organizations looking to expand their brand through promotional products and retail product growth. Direct merchandising division which not only executes merchandising operations on an individual event basis (concerts, family shows, etc) but also offers consulting services and manages merchandising plans to get professional teams and venues on track while consulting to educate client’s existing staff to build an understanding that improves organizational efficiency and profitability going forward. Work closely with corporate offices, team management, promoters and vendors to forge long lasting relationships meant to maximize profitability and brand expansion for all.Clients include professional hockey teams, professional football teams, arena and stadium venues as well as local businesses and regional franchises.

Sacramento, California Area

As Merchandise Manager for team and venue merchandise operations for the Sacramento Kings and Sleep Train Arena, responsibilities include leading a merchandise team under direction of the Director of Merchandise to efficiently operate and maximize NBA retail and arena event merchandising programs including managing e-commerce, in-arena event retail, and mall retail operations.Oversee management of five retail stores as well as game day merchandise at up to ten in-arena locations. Work with merchandise team to maximize non-Kings event merchandising including family shows and concerts. Responsible for general operating aspects including scheduling, visual merchandising, sales, training, and staffing of Sacramento Kings and Sleep Train Arena merchandise operations, under the direction of Director of Merchandise.Work in conjunction with Director, merchandise team and Sacramento Kings creative team to manage marketing strategies targeting contributions and support through both new media and standard practices; design strategic promotional activities for team merchandising within arena as well as outside and online retail. Selected Contributions:♦ Successfully managed merchandising to reach company goals at 100% success rate.♦ $ Per Transaction and Per Cap revenues increased every month during tenure with the Kings.♦ Partnered with CFO and new media team to implement and manage cutting edge Bitcoin merchandising strategies.

Stockton, California Area

Direct team operations & marketing as for professional minor league hockey organization; skillfully execute key decisions that drive organizational growth and maximize revenues.Oversee comprehensive game day processes; manage event coordination, game layout, parking, staffing, scheduling, entertainment, corporate fulfillment, and more. Manage team travel and housing as well as visiting team travel and lodging; merchandising while also driving revenue via ticket / sponsorship sales. Handle preliminary budgeting and forecasting through in-season implementation. Interface with venue to schedule and plan all games and events; serve as primary contact for venue/team communications.Develop marketing strategies targeting contributions and support through both new media and standard practices; design strategic promotional activities for team merchandising within arena as well as outside and online retail. Partner with CFO to implement marketing and promotional scheduling, including budgeting/procurement of promotional needs. Responsible for recruitment and hiring of all operations staff. Directly manage Marketing Manager, Community Relations Manager, Partnership Services Manager, Manager of Broadcasting and Media Relations, and assist in operations for hockey operations staff including, Head Coach, Head Athletic Trainer and Equipment Manager. Selected Contributions:♦ Managed reduction in staffing costs to facilitate reduced operating budget while still maintaining a strong work force.♦ Reduced staffing costs for promotional team by 23% over previous management while concurrently delivering key improvements to quality of in-game entertainment through specialized training and staff management.♦ Reduced labor costs for concourse sales staff by 18% over previous management while simultaneously increasing concourse sales revenue by 34%.

Stockton, California Area

Skillfully managed fiscal responsibilities while modeling topnotch work ethic to advance within expanded leadership role; administered organization’s two largest budgets and directed league’s premier merchandising program. Drove emphasis on continued improvements in style and design and partnering with licensees to deliver outstanding products at reduced prices. Coordinated / scheduled comprehensive team travel, from corporate travel partnerships and transportation contracts to planning road trip itineraries and other logistics. Selected Contributions:♦ Delivered merchandise revenue increases in three consecutive seasons with 9.5%, 3.4%, and 6.8% growth in ‘10-’11, ‘11-’12 and ‘12-‘13 respectively, based on attention to detail and use of alternative methods.♦ Immediately reduced housing expenses by 34% and cumulative travel expenses by 16% and 4% respectively within first two seasons after taking on budget responsibilities despite rising national costs of travel and increased regional housing rental market.♦ Launched end-of-season equipment sale program to generate revenue and recover funds from used equipment; sold corporate sponsorships and negotiated trades for necessary team operations expenses.♦ Successfully increased per capita merchandise revenues in consecutive years despite economic challenges.

Stockton, California Area

Managed all merchandising operations for the Stockton Thunder as well as their sister company in Arena Football2, the Stockton Lightning.Oversaw product development, licensing, pricing, and sales for ECHL professional hockey franchise as well as AF2 football franchise; consistently supported front office operations as required. Directed merchandising processes, developing brands for two start-up teams within new market. Forged relationships and negotiated local licensing agreements within market to offer exceptional products and maximize profits while collaborating with national licensees within special areas. Provided support across equipment design, purchasing, and management; drove generation of additional revenue through corporate and tickets sales. Selected Contributions:♦ Achieved goals in managing start-up of team merchandising and branding; led league in merchandise numbers across four consecutive seasons.♦ Successfully managed event merchandising for 2008 ECHL All Star Game; implemented innovative revenue streams, utilizing EBAY auctions and jersey raffle programs.♦ Developed and promoted revenue-generating events to include car shows, dodge ball tournaments, pregame / postgame parties, and playoff viewing parties.

Stockton, California Area

Direct all aspects of arena merchandising including Team Store operations, concert/show vending, and promoter/vendor relations while also assisting in event and facility management as needed for Stockton Arena. (Stockton Arena operated under management of IFG (2005-2011 and SMG 2011-present)In conjunction with promoters and merchandise vendors work to maximize merchandising revenue at all events. Work closely with event management team to properly coordinate the merchandising efforts into the overall production of each event. Manage the Stockton Arena Team Store selling merchandise for the Stockton Lightning, Stockton Thunder, and the California Cougars. Manage a staff of up to twenty people in team store operations and concert vending. Manage and/or assist as needed arena staff in all areas when possible including guest relations, conversions, security, corporate sales and marketing. Selected Contributions:• Worked in partnership with International Facilities Group to oversee layout, design, and construction of Stockton Arena Team Store.• Successfully oversee performance of inventory, sales, and profit in correlation with arena shop performance, market trends, competitive environment, and product availability.• Managed major in-arena merchandising operations and assisted on event management for a number of artists such as Carrie Underwood, Snoop Dogg, Neil Diamond, Hannah Montana, Bob Dylan, Ozzy Osbourne, Gwen Stefani, Brad Paisley, PBR, Vicente Fernandez, Marco Antonio Solis, Harlem Globetrotters, Josh Groban, as well as numerous WWE and Disney shows.• Served as MOD for numerous events including Hockey, Soccer, Ringling Brothers and Disney on Ice events.• Created and oversaw revenue generating events such as pre/post-game parties at the King’s Room, the Downtown Stockton Pub Crawl at the King’s Room, and Professional Bull Riders party.

Bakersfield, California Area

Sports Management

Education record