-Develop the strategic direction and planning and lead overall execution of all digital paid media with the continued focus around optimizing ROI to grow new customers and increase revenue-Lead overall and ongoing planning efforts to ensure optimal allocation of marketing dollars across all paid media platforms-Build and lead a team of digital marketers to manage, execute and optimize full funnel marketing campaigns across channels including but not limited to (SEM, paid social, display, native, video) with the objective of new customer acquisition and sales growth-Establish the objectives, key results, processes, timing, necessary assets and workflow needed to ensure a high-performing, results-based culture within the team-Design, implement, test, and scale paid strategies across channels including experimentation frameworks that optimize creative, audience and channel effectiveness-Lead monthly, quarterly, and annual budgeting and lead volume forecasting

-Managed paid search campaigns on all major search engines (Google, Bing, Yahoo) and 2nd tier bid platforms with a $1MM+ monthly budget.-Managed and mentored the search marketing team, providing leadership, ongoing feedback, effective motivation, performance evaluation and training to help guide career development.-Oversaw the development and hands-on management of SEM initiatives and analysis across multiple verticals and categories.-Developed and delivered innovative paid search strategies and tactics against measurable ROI.-Monitored key performance metrics on a daily basis and worked with internal teams to help improve user experience and increase conversion rates.

-Developed budget and expense forecast to meet monthly revenue targets and goals.-Managed relationships with key search partners to improve efficiency and scalability of current search marketing efforts.-Managed and optimized paid search listings (PPC) for multiple sites across a range of search engines and other paid search suppliers.-Hired, trained, and managed a team of SEM specialists to handle strategy implementation.

-Managed paid search campaigns on major search engines (Google, Bing, Yahoo) with a $300k-$500k monthly budget.-Identified new opportunities and provided strategic recommendations to drive growth of paid search marketing efforts.-Developed and optimized paid search marketing campaigns based on key performance metrics that resulted in increased conversions and continuous improvement of ROI.-Managed internal search marketing team with a focus on development and education of associates.

-Performed keyword research in order to further expand pay-per-click (PPC) initiatives.-Implemented A/B testing strategies to continually uncover optimization levers and improve performance.-Managed existing PPC campaigns and performed day-to-day optimization, including bid management, ad copy creation and keyword list expansion.

-Researched, analyzed, planned and executed SEO strategies for clients to drive and improve organic traffic.-Generated keyword recommendations and helped to develop keyword strategy.-Developed and managed paid search campaigns on Google, Bing and Yahoo.-Monitored campaign results, analyzed key metrics and optimized campaigns to reach goals.

-Summarized and analyzed advertising "Reach" vs. "Cost" on various Key Account marketing tools.-Tracked Key Account budget and Credit Memo claim forms.-Created Key Account documents and presentations for the Key Account Manager and Columbia Sales Representatives.

-Assisted web marketing team for fall 2008 product launch on Columbia.com and Sorel.com.-Collected and analyzed web marketing metrics to specifically measure how customers interact with a business.-Supported Internet Marketing Manager with the implementation of onsite promotional programs as needed.

-Maintained Nike's corporate visual standards within the stores parameters.-Merchandised apparel, footwear, and equipment to create a profitable shopping environment.-Visually displayed product keeping in mind business results, product flow, and price point.

-Acquired product knowledge to help customers determine their needs and find the best product to fill those needs.-Assisted customers and sold products on sales floor; stocked merchandise.