Bryan Canning

Bryan Canning Email and Phone Number

Established and award winning marketing and creative strategist
Bryan Canning's Location
Toronto, Ontario, Canada, Canada
Bryan Canning's Contact Details

Bryan Canning personal email

n/a

Bryan Canning phone numbers

About Bryan Canning

Growing up, I wanted to be an artist. The medium didn’t matter… give me my bare hands, a wall and some mud and I was happy. When I got older, I realized that this was one the few professions where the word “starving” could be added as a prefix. This was my first exercise in troubleshooting… how do I art and not starve?Ever heard of a “starving art director”? Neither have I.I got my first job in the industry while I was still in school. I took a mat-leave replacement position as the receptionist at Eskind Waddell – a company that I had been reading about for years in industry mags like Applied Arts. I left after over a decade later as Director, Digital Design, the last of the five titles that I had while I was there.I was the very first Global Creative Director at BlackBerry… the second and final GCD was Alicia Keys (but she kept tweeting from an iPhone, which was less than ideal).I’M A BRAND GUY. I’ve branded and managed some of Canada’s leading brands (BlackBerry, Biovail Pharmaceuticals, GlaxoSmithKline, TD Bank, AGF Mutual Funds, most of the brands that you see at Canadian Tire and many more).I’M A DESIGNER. Handsomely rewarded by my industry colleagues for work I’ve done with clients like Canada Post, TD Bank, Xerox, Canadian Tire, IHG Canada (Holiday Inn/Holiday Inn Express, Crowne Plaza, InterContinental Hotels, etc.) and not-for-profit work for Youth Without Shelter and Pride Toronto.I’M A DIGITAL MARKETING NERD. I drool over analytics and love coming up with wacky ideas to bridge gaps and solve seemingly unsolvable problems. It was this goofy thought process that landed IHG Canada one of their most successful and transparent initiatives to date.I’M A PEOPLE PERSON. I love mentoring my team while sometimes it’s them that mentor me. I love navigating the internals of large companies to find efficiencies that work for my team with bonus points awarded if those efficiencies can also jump the fence into other teams. I love creating relationships with teams that seemingly have no overlaps to my team as they tend to introduce a wealth of opportunities that would have otherwise gone unnoticed, unknown and untapped.I’M A NUMBERS GUY. I’ve had client side roles where I managed anywhere from 5 figure - 8 figure budgets. I have run two agencies. One of them was on life support when I joined and with a reorganization, rebrand (including mission, vision, values) and rebuild of existing relationships, it turned into an award winning and highly profitable agency in less than 12 months.I still have dirty hands and I like it that way.

Bryan Canning's Current Company Details

Established and award winning marketing and creative strategist
Bryan Canning Work Experience Details
  • Miller Thomson Llp
    Director, Marketing & Technology
    Miller Thomson Llp Nov 2023 - Oct 2024
    Canada
    ✭ Acted as number 2 to the CMO, controlling a 7 figure budget (via a custom-built platform and a SLA with Finance) and managing a team of 12 across Digital, Web Dev, Social, Content/Thought Leadership, Brand/Creative, Directories/League Tables, Events and CRM.✭ Increased efficiencies by standardizing ops across the entire Markets team, top down, by outlining policies, governance, best practices while centralizing data and on-boarding a variety of platforms that created a single source of truth, all available via a custom-built Markets Hub.✭ Developed Service Level Agreements (SLAs) with other Business Services Groups (Finance, IT, Talent, KM) ensuring a standardized give and take for all cross-BSG dependencies.✭ Custom data analytics and dashboard development that holistically pulled from all data sources (web, social, search, paid efforts, CRM) automating the reporting process, arming the BD team to have more educated and efficient conversations with their Practice Groups.✭ On-boarded Social Media management and listening platform that created a 475% year-over-year increase in followers, boosting post engagement by almost 1,000% and improving our post click rate by over 1,400% with only a 10% increase in posts.✭ Managed a high-six-figure, ground-up, website rebuild including developing an in-house, human-in-the-loop, AI platform LLM that allowed us to update over 650 bios in under a month accelerating the launch timeline by a full quarter.✭ Developed a variety of strategies including a cross-border effort targeting global legal conferences by geo-fencing the venue and surrounding/sponsor hotels via search and social capturing more than half of the attendees via cookies generated by engaged sessions.
  • The Canned Goods Co.
    Owner + Creative Director
    The Canned Goods Co. Oct 2015 - Nov 2023
    Toronto, Canada Area
    ✭ Owner and face of the company throughout the entire client life-cycle including client pitches/presentations in order to close the sales loop in a personal way with all new and existing clients ✭ Responsible for all company day-to-day activities, including administrative, staffing and payroll, finance and all of the other shinny objects that show up when you run a business✭ Work in collaboration with senior leadership client teams at some of North America’s most well known national brands to conceptualize and bring to market some of our clients’ most measurably successful branding and campaign efforts in both the B2C (e.g. Canadian Tire, IHG, Walmart USA) and B2B (e.g. Shalit Foods, Cosmetica Labs, Chicago Title) spaces.✭ Generating sales and marketing strategies, developing communication objectives and development tasks, iterating/reporting and optimizing initiatives.✭ Built and managed ad-hoc teams on a per project basis dependent upon client needs. This included putting together a 2-year stop-gap photo studio (The Shooting Gallery Co.) for Canadian Tire, staffing it, developing ops manuals and best practices and shooting over 100k shots per year.
  • Mountain Life Media
    Partner + Vp Digital Strategy
    Mountain Life Media Jan 2020 - Jan 2021
    The Blue Mountains, On – Coast Mountains, Bc – Laurentians, Qc – Rocky Mountains, Bc/Ab
    ✭ Client facing role representing Mountain Life through sponsored events, speaking engagements and client presentations in order to build lasting and profitable relationships with new and existing clients✭ Transitioned a traditional print magazine into a holistic digital product offering across multiple mediums including social channels (Facebook and Instagram) and paid/earned/owned digital properties ✭ Conceived and introduced new digital revenue streams✭ Conceptualized and brought to market the Mountain Life Creator Program, connecting UGC from passionate industry-relevant creators with international outdoor brands (Fjällraven, Leatherman, Danner, Mustang Survival, etc.) to create authentic and engaging content✭ Created Mountain Life Agency, collaborating with clients to identify KPIs and develop and execute measurably effective digital strategies that delivered
  • Mountain Life Media
    Director, Digital Marketing
    Mountain Life Media Jan 2018 - Jan 2020
    ✭ Approached by ownership to come on-board with a mandate to improve KPIs across all digital touch-points in an effort to make the company’s digital offering more attractive to new and existing client base✭ Supported Sales team in an effort to lift digital sales numbers across the board✭ Developed national social strategy and implemented best-practices and 3rd party platform integration while building and heading a national team of social media managers and content creators✭ Leveraged digital insights and analytics to support business case to launch new print magazines – Quebec (Vie en Montagne) and interior British Columbia (Mountain Life Rocky Mountains)✭ Collaborated with ownership to build local teams to launch new magazines, including editors, content creators and sales teams✭ Developed and executed marketing plan to launch in new markets
  • Faren° Agency
    Partner + Chief Operating Officer (Coo)
    Faren° Agency Mar 2013 - Oct 2015
    Toronto, Ontario
    ✭ Offered full-share partnership opportunity due to YoY agency growth paired with building qualified creative, development and strategy teams✭ Oversight of all company operations, including managing senior leadership, to ensure alignment with success metrics as set out in the newly developed five year plan✭ Developed five year plan including agency sales strategy, creating targeted executions for various client segments, including B2B, consumer brands, digital, and not for profit✭ As part of the larger strategy, public facing speaking commitments at events including multiple talks throughout the USA for Printing Industries of America as well as talks on the importance of pro bono support of the not-for-profit sector at DesignThinkers and a talk on the future of digital in the hotel and tourism sector at Online Revealed.✭ Designed and built sales and business development teams, implementing a client focused mindset driven by customer insights, gap analysis and market selection/validation✭ Managed and owned all external professional services relationships, including legal and finance, in order to set growth targets and build agency five year plan
  • Faren Design Partnership
    Chief Creative Officer (Cco)
    Faren Design Partnership May 2012 - Mar 2013
    Toronto, Ontario, Canada
    ✭ Courted over multiple years to head strategy, creative, digital and act as the face of the company for all client interactions including pitches and day to day✭ After assessing team ability, rebuilt the Creative department entirely – new creative director, art directors, copywriters and developers. Won a So(cial) Good award from the RGD within the first month✭ Managed and reported client budget while directing staff and partner agency relationships✭ Acted as Digital Agency of Record, conceptualizing and bringing to market dozens of products and strategies for IHG Canada (Holiday Inn, Holiday In Express, Crowne Plaza, InterContinental Hotels, etc.), measuring success by way of increases in room stays, RevPAR, F&B and Spa spend✭ Acted as end-to-end Brand Agency for Mother Parker's Tea & Coffee, conceptualizing and bringing to market dozens of products and strategies for private-label, white-label and client brands✭ Conceived, developed and managed dozens of performance marketing initiatives for brands including McDonald’s, Walmart, Higgins and Burke, Marley Coffee, T-Fal, Moulinex and more
  • Fraser Milner Casgrain Llp
    Director, Creative Services & Digital Marketing
    Fraser Milner Casgrain Llp Nov 2010 - May 2012
    Toronto, Canada Area
    ✭ Promoted to Director and built dedicated Digital Marketing team due to extensive experience, understanding and passion for all things digital✭ Built and grew the Digital Marketing and Creative Services teams located in offices across Canada as well as all partner agency relationship efforts by creating an agile workflow for a very fast-paced environment✭ Responsible for the data-driven planning and execution of new product offerings including Doing Business in Canada aiding in multi-million dollar APAC specific campaign initiative✭ Ideation and ongoing management of digital marketing strategy across all paid/earned/owned channels for a plethora of industry and practice groups, optimizing all efforts against performance KPIs, while monitoring industry trends and quickly adjusting and/or pivoting as required✭ Conceptualized FMC Advisors – a new arm of the company focused on Corporate Social Responsibility, presented concept, brand development and hype video to C-suite and garnered approval, worked directly with Chief Client Officer and advisory board to develop go-to-market strategy✭ Responsible for 6 figure budget (not including media)
  • Fraser Milner Casgrain Llp
    Manager, Creative Services
    Fraser Milner Casgrain Llp Feb 2010 - Nov 2010
    Toronto, Ontario, Canada
    ✭ Headhunted by C-Suite and senior management to rebrand and prepare the company for acquisition by developing successful, high visibility product offerings and initiatives✭ Rebranded the firm from Fraser Milner Casgrain LLP to FMC Law fortifying the brand on the international stage by more than doubling brand recognition and spontaneous favourability, as verified by the Acritas SharpLegal study ✭ Revitalized the Creative department by attracting and hiring new talent and mentoring existing staff to increase passion, performance✭ Developed and implemented new project management processes for both internal client request submission and Creative team project engagement increasing the caliber of the end-product while reducing handling✭ Increased team output by 4x, efficiently handling hundreds of monthly requests, while increasing team size by 25%✭ Earned FMC its first ever HELM award for Best Integrated Marketing Campaign by way of the LMA
  • Blackberry
    Director, Creative Services (Global Creative Director)
    Blackberry Jan 2009 - Feb 2010
    Kitchener/Waterloo, Canada Area
    ✭ Tapped by the client at my previous agency side role to become BlackBerry’s very first Global Creative Director✭ Developed and nurtured relationships with heads of Sales, Marketing, Digital Marketing, Carrier Marketing, Business Insights, Brand and Industrial Design teams to increase Sales, Marketing and PD transparency and cross-BU data visibility ✭ Those relationships created a 5x increase in lead times for global device marketing strategy and materials development elevating the caliber of BlackBerry marketing initiatives to a level that CEO Mike Lazaridis commented was “like nothing the BlackBerry brand has ever seen”✭ Managed a large team of Project Managers, Designers, Copywriters and Marketing Specialists located across NA, EMEA, APAC and LATAM✭ Working closely with the Media and Business Analytics BUs, my team was responsible for the ideation, product development, production and ongoing optimization of all print, digital and video creative content for use across all paid, earned and owned marketing channels ✭ Responsible for an 8 figure annual budget (not including media) to manage global agency partners✭ Developed groundbreaking BlackBerry Tour Sales and Marketing strategy that pushed the limits of early dotcom ecommerce capabilities by working directly with tech websites CNET, Yahoo! and smaller sites like Engadget to create RIM’s first direct-to-consumer sales channels playing off of the feature set of the new device allowing it to be a truly global smartphone, compatible with the different network standards around the world
  • Eskind Waddell
    Director Of Digital Design
    Eskind Waddell 1996 - 2007
    Toronto, Canada Area
    A role that was responsible for all things digital. In the beginning, this meant adding a transparent pixel to a website to get an idea of traffic.In 1996, while still in school for advertising design, I joined Eskind Waddell (one of Canada’s top 10 hot shops) as a mat-leave replacement receptionist (long story). When school ended, I was offered a full time role. Fast forward 6 years, I was promoted to Director of Digital Design. At EW, I spent over a decade working on some of Canada’s most influential brands producing integrated marketing solutions and award winning designs. The client list included Canada Post, TD Bank, TD Mutual Funds, Biovail Pharmaceuticals, GlaxoSmithKline, GWL Realty Advisors, CMC Markets, ScotiaBank and so many more. With each of these clients I had the responsibility of influencing senior client side staff of the best approach to attain the desired result.• Ideated, built and coded all digital marketing items for long list of tier one clients• Proposed and created integrated marketing campaigns that best suited the clients needs and result expectations• Developed solutions that worked within a wide variety of go-to-market approaches to meet client needs and technical requirements• Produced end-to-end solutions including creative development that spoke directly to buyer values
  • Sebastian Consultancy
    Freelance Art Director
    Sebastian Consultancy 1999 - 2004
    Toronto, Ontario, Canada
    Providing advertising strategy and creative for clients like AGF Mutual Funds, Natrel Milk, LEAP Batteries and many more.In this role, I had the pleasure of working directly beside the legendary adman and pinnacle of Canadian Advertising, Gary Prouk, as art director to his copywriting. This experience set the foundations and forged my future in the business. I am forever thankful.

Bryan Canning Skills

Digital Marketing Creative Direction Integrated Marketing Digital Strategy Advertising User Experience Online Marketing Online Advertising Art Direction Brand Development Graphic Design Creative Strategy Social Media Social Media Marketing Marketing Strategy Copywriting Facebook Marketing Css Web Design Graphics Digital Design Creative Development Sem Strategy Flash Social Networking Direct Mail Brochures Web Analytics Digital Media Mobile Email Marketing Google Analytics Analytics Mobile Devices Marketing Communications Corporate Branding Getting It Wrapping My Head Around Problems Describing Scenarios Through The Magic Of The Analogy Crm Mac Photography Web Marketing Counting Chickens As They Hatch Petting Dogs Thinking Clearly While Snoozing Inside Of A Wind Turbine Jumping Over Small Rocks Sneezing With My Eyes Open

Frequently Asked Questions about Bryan Canning

What is Bryan Canning's role at the current company?

Bryan Canning's current role is Established and award winning marketing and creative strategist.

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Bryan Canning has interest in Children, Environment, Human Rights, Animal Welfare, Health.

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Bryan Canning has skills like Digital Marketing, Creative Direction, Integrated Marketing, Digital Strategy, Advertising, User Experience, Online Marketing, Online Advertising, Art Direction, Brand Development, Graphic Design, Creative Strategy.

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