Key Achievement: - Grew company's business from zero to >35mil MYR since inception of the BD department.- Grew the department from one-man team into a team of 50 personnel across various departments.Business Development- Establish new business channels for the company for both B2B and B2C.- Establish & manage business development department.- Ensure that the company's P&L target are achieved.Online Marketing and Business Digitalization- Digitalize company’s business model to adapt with the latest technology.- Establish the company’s digital presence via online shopping platform.- Manage the digital marketing activities for the company (Facebook, Instagram, Google Adwords, Tiktok Shop).Leadership and Management - Oversees the business development, marketing, production, admin and design department.- Aligning work and team synergy across various departments.- Have 15 personnel reporting directly to me.Key Account Management- Oversees the P&L of the company, ensuring the sales revenue target are met or exceeded.- Manage important client’s account and lead point of contact for all key client matters.- Manage all business expo or other marketing-related events for the company.

Strategic Planning & Management- Craft, execute and assuring the long-term strategy of the company in order to achieve certain sales target, and brand recognition throughout the operation period.- Maintain official records and documents, ensure compliance with all regulations, and maintain a working knowledge of significant developments and trends in the field.Sales & Marketing- Negotiate deals with potential customers by proposing the most relevant and cost-effective apparel designs and budget.- Leading a sales & operation team (3 people) to run daily operations and achieve sales target.- Crafting an effective marketing strategy to build wider customer base and expand current brand awareness among targeted-markets.Customer Services- Structuring personalize customer-relationship management to build word-of-mouth marketing and ensuring recurring orders from existing customer-base.Creativity & Design- Have intermediate understanding and capability to utilize design software such as Adobe Illustrator & Adobe Photoshop.- Have know-hows and knowledge on design language and jargon, and possess the ability to communicate effectively with designer to produce desired outcomes.- Maintain updates on latest design trend and understanding customer's preference towards different trending.

- Establishing a socially-responsible brand named Project Woodworks (PW) to spread the movement of sustainability.- Shortlisted for MaGIC Accelerator Program (top 25 startup) in year 2016.- Manage to increase physical presence of PW products in 9 retailers within 6 months.- Formed valuable partnership with Landskap Malaysia as our tree-plantation partner for our social initiatives.- Provided the initial concept and financial capital for startup, and received additional grant from MaGIC upon completing the accelerator program.- Identify market opportunity via online channel (E-commerce) and offline channel (Retail stores).- Manage product development & implementation with correct specifications.- Create business plans and documents including financial information, business registration material and forecast material.- Pilot the fund-raising for the start-up via government platform.

Information Mangement:- Involved in company’s Information Management by ensuring information are available on time and actively used by the respective counterparts- Improved the Reporting Scoring significantly according to company’s Global Standard within 2 months- Learned & Utilized Tableau Desktop software to streamline company’s Big Data Analytics by providing user-friendly, quick and precise information- Developed Tableau TTS report from scratch to speed up information preparation process, information availability and provide powerful yet simple analytics for user.Management Accounting:- Ensure timely & accurate Month End Closing & Reporting process for 5 countries (Malaysia, Singapore, Myanmar, Cambodia and Laos).- Ensuring Full-Value Chain P&L results are prepared and available on time for the decision making of top-managements.- Identified recurring issues in closing & reporting process and provided suggestion for improvement.Brand Building Finance- Involved in Net-Revenue Management (NRM) project roll-out, handling role of Analyst for the project.- Big-Data analysis based on SKU, Customer, Channel to get Turnover per Tonne trend.- Utilizing Tableau to build analysis dashboard for precise & user-friendly chart analysis.- Knowledge-transfer on how to build Dashboard using Tableau across functions.