Bryan Cohen Email & Phone Number

Lansdale, Pa, Us

Jersey City, Nj, Us

- Lead the overall effort to design, develop, test and successfully deploy a next-gen Customer Facing Digital Content Platform to deliver content valued at hundreds of millions of dollars ($USD)- Build the strategic roadmap for migration of various content services from the existing platforms over the new platform

Cambridge, Massachusetts, Us

Served as digital and creative lead for corporate (modernatx.com) and brand web sites, including redesign, SEO, and content optimization. Increased web traffic by 38% & engagement by 40%. Document and video views increased 347% compared to prior yearRoadmapped the enterprise marketing technology content ecosystem using Workfront and integrated DAM, video, and AI/ML translation platforms to reduce production costs by 35% Led streamlined workflow DAM and MACH environments, connecting 100k+ pieces of atomized content with web, email, app, and traditional communication channels- Pioneered the integration of modular content environment, connecting thousands of atomized content pieces with diverse communication channels, including web, email, app, and traditional platforms- Optimized thee content ecosystem across the organization, encompassing translation, workflow enhancement, digital asset management, video streaming, and content management systems: Contentful, Adobe Analytics, Creative Cloud, and Workfront, Bynder, and Veeva Vault MedComms and PromoMats.- Innovated enterprise content capabilities to ensure seamless accessibility and consumption across all customer touch points, driving greater customer satisfaction- Defined content technology strategies aligned with enterprise-level objectives, bridging the gap between technology and business goals- Managed vendor relationships, contracts, and deliverables, ensuring successful partnerships in support of content technology initiatives

2023 - Marcus Evans Pharma Marketing Summit (Westlake Village, CA); TransPerfect Summit (Asheville, NC); Transperfect Explore Executive Summit (Marrakech, Morocco)2022 - DigiPharma Connect (Savanna, GA); Reuters Pharma Marketing (Philadelphia, PA)2019Allen Lloyds 9th Annual Pharma Marketing Summit (Berlin, Germany): Chairperson and Presenter.FuturePharma (Boston); 15th Public Relations and Communications Summit (Plainsboro, NJ)2018Marcus Evans Pharma Marketing Summit (Co-chairperson, West Palm Bach FL); Pharmabrand2018 - Moscow, RU; Fierce Pharma NYC; Digital Summit Phoenix; Digital Pharma West (San Francisco CA); Veeva DAM for Life Sciences, (Amsterdam); Digital Pharma East, Philadelphia PA; Digital Summit Philadelphia; Global Digital Pharma Summit (Toronto); FuturePharma (Boston); 8th Annual Pharma Marketing Summit (Berlin, DE)2017Digital Pharma China, Shanghai; Digital Pharma West, San Francisco, CA; Pharma Marketing Summit, Orlando, FL. Marcus Evans; Health IT and Marketing Conference - Las Vegas, NV; Pharma Digital Marketing Summit (World Congress) - Philadelphia, PA. 2016 and priorPharma Marketing Summit (Marcus Evans) - Palm Beach, FL.3rd Annual Patient Support Services and Hub Design Summit (World Congress) Understanding the Shift in Digital Media ConsumptionDAMNY 2015 -(Henry Stewart) - Omni-Channel Marketing4th Annual Patient Adherence and Engagement Summit.(World Congress) Explore the Role of Social Media as a Tool for Patient EngagementDAMNY 2016 - (Henry Stewart) The Age of Content MarketingmPharma World Marketing Conference (World Congress) Re-Think Your Social and Omni-Channel Strategy

New York, New York, Us

Digital/development lead for redesign of Pfizer.com, leading a team of 70+ and delivering on time and budget ($7m). Page views increased by 62% and time-on-site doubled after launchIncreased productivity of 45+ matrix team members and three vendors by 23% for Pfizer's corporate web digital portfolio, during the covid pandemic, by implementing Agile development methodologiesDelivered Pfizer's corporate digital portfolio for engaging content and communications including intranet/internet channels and websitesLaunched one of world’s largest SharePoint intranet sites on time/budget (75 countries, 125k pages, +1m documents), reducing search time by 25% and increasing employee engagement by 15%Developed of digital media platforms that enable content creation, content management, data analytics, and multi-channel publishing & promotion – (web, mobile, and social channels)Manage operations for digital communications platforms/technologiesDrove innovation and creative thinking to optimize content creation and workflowDeveloped strategy and leadership for internal and external corporate communication solutions

New York, New York, Us

In this role I used my superpowers for good: building challenges for our internal and external crowds that solved big challenges across the entire enterprise. o Served as the crowdsourcing guru, promoting the crowd-funding model to fund experiments, ideas, and projectso Designed and configured internal and external crowdsourced challengeso Pushed innovative thinking by integrating an innovation framework into enterprise problem-solvingo Developed dynamic crowds with the specific skills and passions that were able to solve challenges at a fraction of the cost and time using internal resources

New York, New York, Us

Defined North America Pharma Veeva and marketing technology roadmap for United States and Canada Identified improvement opportunities across agency and internal business processes, training, and implementation Managed the Veeva upgrade and feature delivery including user acceptance testing, requirements gathering and developmentSupervised operations and services across Medical, Legal, Marketing, Regulatory, and promotional operations departments as well as agency personnelPartnered with business and Global Platform team to integrate with external systems and to optimize production:- Developed standard procedures and measurement KPIs across review workflow - Managed Global Platform team to build marketing capabilities into Veeva Vault- Led digital asset management initiatives for better content utilization and ROI- Promoted new marketing channels and digital asset/content initiatives and integrated iexisting workflows - Evaluated new systems and recommend solutions to drive business value and share knowledge on new approaches

New York, New York, Us

- Served as technical/development/UI/UX SME for more than 75 customer-facing web sites on Drupal platform- Responsible for design and development for new web site initiatives- Managed contracted resources and establishes and operates support models and SLAs- Managed support and resolution process for critical issues and business-as-usual sprints

Brentford, Middlesex, Gb

Business Lead/SME for multi-million dollar Adobe CQ web and print content management implementation. – Lead development of business strategy and requirements, road map, taxonomy and metadata structure, detailed content use cases, architecture design, organizational and role design, workflow, benefits analysis and ROI calculations.– Developed, delivered sponsor, steering committee and user group presentations. Lead change management and standard operating procedures related to imaging, document retention, classification/indexing, and security.– Managed program through pilot phase to implementation and delivery including configuration of CQ access rights and groups, content migration, and search configuration.– Promoted new system/process adoption, target messages for different audiences (execs to end users), and keep people engaged.

New York, Ny, Us

Provided publishing system leadership for a $2.6 billion (yr) segment producing a broad range of materials worldwide, from textbooks to online learningKey Achievements:Implemented a cost-effective publishing system to 1,400 users, resulting in production savings of 30%.Created a responsive, focused support organization, increasing adoption of new technologies and return on investment.Introduced successful products and technologies using a strong change management and communications plan with stakeholders, resulting in a smooth transition from hardcopy to digital content flows. Productivity and accuracy increased by more than 50%!Provided key direction to senior executives on new technology initiatives.

Execute sales initiatives tailored to global media CXOs for a $3 billionIT and services conglomerate.Responsible for presentation, negotiation to Fortune 1000 CXOs.Crafted creative, targeted sales campaigns for Unisys suite.Delivered major presentations and led entire sales cycle to close.Key Achievements:Conceived innovative sales strategy that increased division revenue by 36%.Top sales executive for division (2005, 2006).Negotiated and closed more than $6 million in new business each year. Led division to highest net sales in 10 years.

New York, Ny, Us

The Wall Street Journal is the world's leading business publication reaching the nation's top investors, business and political leaders.Designed and launched new product pages with marketing and sales departments.Directed design and illustration for weekly special sections.Created best practices for page appearance and construction.Provided instruction to layout artists on design methodology and standards.Key Achievements:Led training design and implementation program for 1,000 seat publishing system installation.Performed training for key department personnel and integration team.Assisted in system design and customization, suggesting changes that resulted in a 10% increase in production.Reduced department financial impact by 15% through efficient and strategic restructuring.

Randolph Afb, Tx, Us

Served in the Base Public Affairs Office handling media relations and as the managing editor of the base newspaper.Experience includes:- Journalism: newspaper article and editorial writing.- Photojournalism: including sports and live action.- Desktop publishing: design and paste-up of weekly newspaper. Cropping and sizing of all photos.

"Going Mobile - The Latest Growlers Move Your Beer in Style" Zymurgy Magazine, Sept/October 2021"Monumental Budapest" - Philly Beer Scene, Issue 45. Jan 2017. Pgs. 26-29 (http://www.beerscenemag.com/2017/01/issue-45-digital/)"Last Drop." Zymurgy (Magazine of the American Homebrewers Association). Vol 41, No. 4. July/August 2018. Pg. 104."Soaking in Beer: Stepping into Budapest’s thermal beer spa." Growler Magazine. Feb 23, 2017. https://growlermag.com/soaking-in-beer-stepping-into-budapests-thermal-beer-spa/

Master'S Degree, European History

Master’S Degree, Information Technology (Graphic And Media Systems)

Bachelor'S Degree, European History

Bachelor’S Degree, College Of Integrative Sciences And Arts/Liberal Studies

B.S, Business Administration/It