Bryan Woo Email & Phone Number

Vancouver, British Columbia, Ca

Community Housing Coverage (CHC) is the sector-led initiative from BC Non-Profit Housing Association (BCNPHA) in collaboration with HUB International.Leveraging pooled purchasing power to unlock premium stability for non-profit housing operators across British Columbia, CHC delivers stable and accessible property insurance premiums with exceptional customer service.

Vancouver, Bc, Ca

Accountable for internal operations, including:STRATEGIC AND OPERATIONAL PLANNING• Develops organizational plans and strategies, while driving tactics to meet the expected outcomes• Tracks and provides reporting on the delivery of organizational plans and strategies• Plans and capitalizes on new ideas that will expand or improve service offerings and generate additional sources of revenue• Key member of the leadership and board team that sets the strategic directionFINANCIAL, OPERATIONAL, AND HUMAN RESOURCES MANAGEMENT• Directs membership renewal and acquisition efforts• Advances member engagement strategies• Ensures accepted accounting practices and internal controls are in place• Oversees development and monitoring of the annual budget and risk management plan• Diversifies revenue streams to ensure long-term financial stability• Supports the Board and Committees by providing reports, recommendations, and related information• Develops people-centric culture rooted in inclusion, innovation and curiosity, while promoting work-life balance• Provides the tools and supports directors to effectively coach and routinely monitors performance to ensure all staff develop their skills to successfully achieve personal professional and organizational goalsANALYTICAL AND DATA-DRIVEN CULTURE• Oversees a values-based approach to the delivery of services, putting people at the centre of our work • Develops data-driven culture focused on results• Communicates and monitors metrically-driven expectations rooted in annual budgeting• Drives member loyalty engagement index development• Develops outside-sales strategies for member programs, asset management, and event (groups)• Monitors return-on-investment and cost-of-sale of revenue streams• Develops organizational cost-impact expectations on budgeted activities• Ensures a unified organizational communications strategy with external partnerships to ensure consistency of voice, asks, and relationship

Vancouver, Bc, Ca

As part of the leadership team, I am accountable for developing and implementing strategic partnerships and business development opportunities for the organization, while overseeing marketing, communications, membership, and event logistics. I act as a lead entrepreneur for the organization and play a pivotal role in cultivating external relations with vendors, partners, and members. I am responsible for growing the organization’s top-line revenue, establishing communications and marketing plans, optimizing existing programs, and innovating new offerings through strategic stakeholder engagement and data analytics.

Vancouver, British Columbia, Ca

NOTABLE ACCOMPLISHMENTS:• Grown revenue by 154% to $50 million, increased retention of a quarter million customers to 83%, improved return-on-investment by 248%, and manage an always-balanced department budget of $2 million• Implemented a “likelihood-to-recommend” feedback system that develops a team that is motivated by service excellence and has resulted in my doubling of stakeholder satisfaction• Developed an analysis that measures frequency, recency, and growth of client engagement activities to inform communications strategies and has resulted in my increasing of return participation to 90%• Senior employer representative for two ratified collective bargaining agreements and skillful negotiator of multi-million dollar contracts that are benchmarked to historical data and exceed financial targets

Vancouver, British Columbia, Ca

MARKETING & COMMUNICATIONS• Implements results-driven marketing campaigns by building segmented cross-channel promotions (exampled by my targeted step-and-repeat digital, traditional, and social advertising pipeline), resulting in my improving of return-on-investment by over 500%• Develops measurable actions to deepen stakeholder engagement (exampled by my building of a responsive net promoter experience), resulting in my doubling of stakeholder satisfaction• Generates quantifiable marketing tactics aligned to strategic goals (exampled by my executing of targeted digital takeovers), resulting in my growing of the active database by 257%• Develops press releases, press kits, and media briefs for my local and national media relationships and analyzes coverage to assess impact of my targeted efforts• Directs CRM strategies and business rules to ensure an accurate and up-to-date databaseLEADERSHIP• Manages an always-balanced budget of $2 million that is habitually calibrated to achieve key performance indicators and tracked to strategic targets, resulting in my 248% budget efficiencies • Leads a supportive workplace culture of 12 cross-functional marketing and communications, with a team retention rate of 87% and cost-of-sale to as low as 4%• Collaborates on strategic priorities with leadership and other departments to inform decision-making, grow revenue, and deliver success• High impact relationship-builder with target audiences, including customers, executives, other departments, and stakeholders, highlighted by my industry board appointments• Delivers easy-to-understand analytical reports to executive leadership, Board of Directors, and other stakeholders to provide accountability and direct measures of marketing impact

Vancouver, British Columbia, Ca

• Researched and wrote briefing notes for the CEO on the opportunities and challenges of organizational activities, including mission-aligned strategic actions• Prepared communications strategies, including risk management, and provided solutions for the CEO to execute• Demonstrated professional and confidential strategic communications with senior leadership on government policies, programs, and current issues• Provided CEO communications support throughout the organization and at community events

• Coordinated communication strategies of the BC/Yukon’s Asia Pacific initiatives with participating client small and medium-sized technology enterprises• Administered inbound and outbound domestic and international trade mission logistics with relevant federal and international government agencies and industry partners• Delivered industry research and briefs to regional leadership and technology advisors in advance of trade missions, conferences, and industry events• Maintained transparent communications of trade mission updates with various levels of the department, national office, Minister’s staff, and government