For your curiosity and stoke, a narrative thread on artificial waves.

Editor-in-Chief WavePoolMag and sometime Stab Premium contributor with a prior life in SEO tech ghostwriting, travel and marketing script, World Surf League event press, Surfersvillage, video and magazine features creator for various action sports publications, contributor to Australian Surf Business Mag, New Times San Luis Obispo features writer and more...

Managed 24/7 flow of news and video content from across the globe. Selected, edited, wrote and published news and marketing content to reflect a strong identity for the SurfersVillage brand.Expanded the promotion-only content of a small wire news service by adding evergreen storytelling that including interviews, artist profiles, business Q&As, marketing material, product and technical gear reviews, environmental updates and feature-length news stories.Employed specific content strategy to build organic traffic with up-to-the-minute best SEO practices and creativity. Wrote original communication and marketing content for brands as part of our commercial partner strategy program while using a host of results-proven tools including YouTube videos, blogs and live production.Grew the site across all major social media channels by managing and producing daily content for Instagram, Twitter and Facebook. Increased Surfersvillage brand presence and identity by implementing new social media strategy and best practices policy.Established a global network of contributors for the company by forging solid relationships with videographers, photographers, writers and bloggers while frequently translating native texts into English.Collaborated with parent company’s marketing, advertising and creative teams to help unify the XTremeVideo’s family of brands (YouRiding Games, XSories, Superbrand Europe, EQ LOVE, Label-Park) across the SurfersVillage platform.Liaised between commercial prospects and advertising and marketing departments to increase visibility in the action sports market. Reached out to and maintained dialogue with industry partners.

• Posted press releases and other news to the SurfersVillage network• Fielded an inbox of approximately 100 news-related items daily• Served as liaison between commercial prospects and SurfersVillage owner• Initiated use of social media, built a substantial following to Instagram• Editorial ambassador for SurfersVillage at surf trade shows, conventions, and surf contests• Trained associate editors and contributors to upload news using the SurfersVillage methodology

• Worked with writers and staff to develop editorial budget• Fielded wide array of enquiries and story pitches from writers• Edited and groomed content from a diverse field of contributors• Copy-edited all content for each print publication following AP style guide• Maintained a unified voice throughout each issue to reflect publication's mission statement• Worked with design team to develop the visual message of each issue