Bryan Demsky Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

Helping clients negotiate significant savings on large technology contracts

Toronto, Ontario

- Providing CPG consulting expertise to organizations in need- Lead contract negotiations with clients' major third party suppliers- Utilizing Tier 1 CPG category management expertise to successfully advise on and complete projects for organizations in need- Led a pricing initiative to better understand competitive pricing on confectionery items and presented recommendations based on key findings- Activated new channel pricing strategy; presented findings to C-Level executives. Program resulted in projected incremental gains in excess of $1MM

Toronto, Canada Area

- Responsible for category development initiatives for all Canadian accounts and select U.S. based retailers- Develop category plans that meet retailer objectives while following the category management process- Develop and build strong relationships with key retail partners helping to enable strong category growth

Toronto, Canada Area

- Responsible for working directly with key Sobey's stakeholders helping them to integrate customer data into key decision making processes- Responsible for managing a team of Insight Advisors as well as scope and manage special projects- Develop and lead key training solutions across a variety of users throughout the entire Sobey's organization- Develop solutions based on stakeholder needs and present results and recommendations to help drive sales and customer loyalty

Mississauga, Ontario

- Led the development of a new department; implementing new policies and procedures as it related to a new CRM system to help promote business efficiency and growth. Administered to a staff of 3; hiring, training and mentoring new recruits.- Designed and delivered 2012 regular and feature pricing strategy resulting in a projected +4% topline sales growth while cutting trade expense by 0.8%- Orchestrated and assigned 2012 National sales and trade targets to all customer teams

Mississauga, Ontario

- Provided expertise to sales team, focusing on brand strategies and building category growth. Used market research to deliver 4P recommendations and improve go-to market strategies.- Demonstrated leadership in development of new Shopper Insights department using decision tree, path to purchase, and shopping behaviour analysis to support sales growth- Chaired National SKU optimization & pricing project realizing an incremental $5MM in topline sales- Responsible for ongoing training of sales organization with respect to both fact based and insight selling- Engineered and launched National price audit program involving 50+ internal field reps, software & dashboard design resulting in insights to gain an incremental $3MM in sales

Mississauga, Ontario

- Key advisor to Walmart, responsible for product and pricing strategies resulting in an additional $12MM in sales- Achieved double-digit growth year over year in all participating categories- Presented to over 200 global category management delegates on the "state of the union" in Canada- Championed cross functional category reinvention project resulting in incremental gains of +2% to non-promoted sales

Mississauga, Ontario

- Category sales consultant, supporting Sales Director & Sales team. Collaboration with Marketing and Trade Marketing to support the development of sales tools to optimize 4P initiatives.- Fostered over-delivery on targets with all customers resulting in net +1.5 share point gains- Improved baseline sales by identifying gaps in shelving strategies and assisting in course correction- Spearheaded the development on an ongoing dashboard, utilized every 4 weeks encompassing incoming Nielsen data

Markham, Ontario

- Administered to clients, consolidating market research and presenting findings to sales, brand & category managers, and C-Level management- Spearheaded the development and automation of new dashboard formats helping the department realize an incremental +4% in sales- Trained several new employees, introducing them to ACNielsen analysis structure

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