Bryan Demsky

Bryan Demsky Email and Phone Number

Director of Business Development @ Deal IQ Inc.
toronto, ontario, canada
Bryan Demsky's Location
Greater Toronto Area, Canada, Canada
Bryan Demsky's Contact Details
About Bryan Demsky

Bryan Demsky is a Director of Business Development at Deal IQ Inc.. He possess expertise in shopper marketing, customer insight, market research, merchandising, competitive analysis and 25 more skills.

Bryan Demsky's Current Company Details
Deal IQ Inc.

Deal Iq Inc.

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Director of Business Development
toronto, ontario, canada
Website:
dealiqinc.com
Employees:
6
Bryan Demsky Work Experience Details
  • Deal Iq Inc.
    Director Of Business Development
    Deal Iq Inc. 2017 - Present
    Toronto, Canada Area
    Helping clients negotiate significant savings on large technology contracts
  • Benchmarket Solutions
    Principal, Solutions Consultant
    Benchmarket Solutions 2012 - Present
    Toronto, Ontario
    - Providing CPG consulting expertise to organizations in need- Lead contract negotiations with clients' major third party suppliers- Utilizing Tier 1 CPG category management expertise to successfully advise on and complete projects for organizations in need- Led a pricing initiative to better understand competitive pricing on confectionery items and presented recommendations based on key findings- Activated new channel pricing strategy; presented findings to C-Level executives. Program resulted in projected incremental gains in excess of $1MM
  • The Little Potato Company Ltd
    Category Manager
    The Little Potato Company Ltd 2017 - 2020
  • Deoleo S.A.
    Senior Manager, Category & Consumer Insights
    Deoleo S.A. 2016 - 2017
    Toronto, Canada Area
    - Responsible for category development initiatives for all Canadian accounts and select U.S. based retailers- Develop category plans that meet retailer objectives while following the category management process- Develop and build strong relationships with key retail partners helping to enable strong category growth
  • Aimia Inc
    Lead Customer Insight Advisor - Analytics (Category Management)
    Aimia Inc 2015 - 2016
    Toronto, Canada Area
    - Responsible for working directly with key Sobey's stakeholders helping them to integrate customer data into key decision making processes- Responsible for managing a team of Insight Advisors as well as scope and manage special projects- Develop and lead key training solutions across a variety of users throughout the entire Sobey's organization- Develop solutions based on stakeholder needs and present results and recommendations to help drive sales and customer loyalty
  • Seneca College
    Part-Time Professor - School Of Marketing
    Seneca College 2014 - 2015
  • Kellogg Company
    Senior Manager, Customer Investment Strategy & Sales Planning
    Kellogg Company 2011 - 2012
    Mississauga, Ontario
    - Led the development of a new department; implementing new policies and procedures as it related to a new CRM system to help promote business efficiency and growth. Administered to a staff of 3; hiring, training and mentoring new recruits.- Designed and delivered 2012 regular and feature pricing strategy resulting in a projected +4% topline sales growth while cutting trade expense by 0.8%- Orchestrated and assigned 2012 National sales and trade targets to all customer teams
  • Kellogg Company
    Senior Manager - Shopper Insights, Training, & Tools
    Kellogg Company 2010 - 2011
    Mississauga, Ontario
    - Provided expertise to sales team, focusing on brand strategies and building category growth. Used market research to deliver 4P recommendations and improve go-to market strategies.- Demonstrated leadership in development of new Shopper Insights department using decision tree, path to purchase, and shopping behaviour analysis to support sales growth- Chaired National SKU optimization & pricing project realizing an incremental $5MM in topline sales- Responsible for ongoing training of sales organization with respect to both fact based and insight selling- Engineered and launched National price audit program involving 50+ internal field reps, software & dashboard design resulting in insights to gain an incremental $3MM in sales
  • Kellogg Company
    Category Advisor Walmart
    Kellogg Company 2007 - 2010
    Mississauga, Ontario
    - Key advisor to Walmart, responsible for product and pricing strategies resulting in an additional $12MM in sales- Achieved double-digit growth year over year in all participating categories- Presented to over 200 global category management delegates on the "state of the union" in Canada- Championed cross functional category reinvention project resulting in incremental gains of +2% to non-promoted sales
  • Kellogg Company
    Category Manager - Ontario/Atlantic Sales Region
    Kellogg Company 2005 - 2007
    Mississauga, Ontario
    - Category sales consultant, supporting Sales Director & Sales team. Collaboration with Marketing and Trade Marketing to support the development of sales tools to optimize 4P initiatives.- Fostered over-delivery on targets with all customers resulting in net +1.5 share point gains- Improved baseline sales by identifying gaps in shelving strategies and assisting in course correction- Spearheaded the development on an ongoing dashboard, utilized every 4 weeks encompassing incoming Nielsen data
  • Nielsen
    Market Analyst
    Nielsen 2003 - 2005
    Markham, Ontario
    - Administered to clients, consolidating market research and presenting findings to sales, brand & category managers, and C-Level management- Spearheaded the development and automation of new dashboard formats helping the department realize an incremental +4% in sales- Trained several new employees, introducing them to ACNielsen analysis structure

Bryan Demsky Skills

Shopper Marketing Customer Insight Market Research Merchandising Competitive Analysis Market Analysis Consumer Products Management Category Management Analytics Strategy Pricing Strategy Nielsen Trade Marketing Consumer Behaviour Consumer Insights Consultative Selling Training And Development Planograms Consumer Behavior Strategy Development Negotiation Retaillink Precima Nielsen Data Iri Eyc Jda Homescan Self Serve

Bryan Demsky Education Details

Frequently Asked Questions about Bryan Demsky

What company does Bryan Demsky work for?

Bryan Demsky works for Deal Iq Inc.

What is Bryan Demsky's role at the current company?

Bryan Demsky's current role is Director of Business Development.

What is Bryan Demsky's email address?

Bryan Demsky's email address is br****@****ogg.com

What is Bryan Demsky's direct phone number?

Bryan Demsky's direct phone number is +141687*****

What schools did Bryan Demsky attend?

Bryan Demsky attended York University - Schulich School Of Business, The University Of Western Ontario.

What skills is Bryan Demsky known for?

Bryan Demsky has skills like Shopper Marketing, Customer Insight, Market Research, Merchandising, Competitive Analysis, Market Analysis, Consumer Products, Management, Category Management, Analytics, Strategy, Pricing Strategy.

Who are Bryan Demsky's colleagues?

Bryan Demsky's colleagues are Nick Stam, Stephen Medicky, Ian Pennie.

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