Bryan Demsky Email and Phone Number
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Bryan Demsky is a Director of Business Development at Deal IQ Inc.. He possess expertise in shopper marketing, customer insight, market research, merchandising, competitive analysis and 25 more skills.
Deal Iq Inc.
View- Website:
- dealiqinc.com
- Employees:
- 6
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Director Of Business DevelopmentDeal Iq Inc. 2017 - PresentToronto, Canada AreaHelping clients negotiate significant savings on large technology contracts -
Principal, Solutions ConsultantBenchmarket Solutions 2012 - PresentToronto, Ontario- Providing CPG consulting expertise to organizations in need- Lead contract negotiations with clients' major third party suppliers- Utilizing Tier 1 CPG category management expertise to successfully advise on and complete projects for organizations in need- Led a pricing initiative to better understand competitive pricing on confectionery items and presented recommendations based on key findings- Activated new channel pricing strategy; presented findings to C-Level executives. Program resulted in projected incremental gains in excess of $1MM -
Category ManagerThe Little Potato Company Ltd 2017 - 2020
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Senior Manager, Category & Consumer InsightsDeoleo S.A. 2016 - 2017Toronto, Canada Area- Responsible for category development initiatives for all Canadian accounts and select U.S. based retailers- Develop category plans that meet retailer objectives while following the category management process- Develop and build strong relationships with key retail partners helping to enable strong category growth -
Lead Customer Insight Advisor - Analytics (Category Management)Aimia Inc 2015 - 2016Toronto, Canada Area- Responsible for working directly with key Sobey's stakeholders helping them to integrate customer data into key decision making processes- Responsible for managing a team of Insight Advisors as well as scope and manage special projects- Develop and lead key training solutions across a variety of users throughout the entire Sobey's organization- Develop solutions based on stakeholder needs and present results and recommendations to help drive sales and customer loyalty -
Part-Time Professor - School Of MarketingSeneca College 2014 - 2015 -
Senior Manager, Customer Investment Strategy & Sales PlanningKellogg Company 2011 - 2012Mississauga, Ontario- Led the development of a new department; implementing new policies and procedures as it related to a new CRM system to help promote business efficiency and growth. Administered to a staff of 3; hiring, training and mentoring new recruits.- Designed and delivered 2012 regular and feature pricing strategy resulting in a projected +4% topline sales growth while cutting trade expense by 0.8%- Orchestrated and assigned 2012 National sales and trade targets to all customer teams -
Senior Manager - Shopper Insights, Training, & ToolsKellogg Company 2010 - 2011Mississauga, Ontario- Provided expertise to sales team, focusing on brand strategies and building category growth. Used market research to deliver 4P recommendations and improve go-to market strategies.- Demonstrated leadership in development of new Shopper Insights department using decision tree, path to purchase, and shopping behaviour analysis to support sales growth- Chaired National SKU optimization & pricing project realizing an incremental $5MM in topline sales- Responsible for ongoing training of sales organization with respect to both fact based and insight selling- Engineered and launched National price audit program involving 50+ internal field reps, software & dashboard design resulting in insights to gain an incremental $3MM in sales -
Category Advisor WalmartKellogg Company 2007 - 2010Mississauga, Ontario- Key advisor to Walmart, responsible for product and pricing strategies resulting in an additional $12MM in sales- Achieved double-digit growth year over year in all participating categories- Presented to over 200 global category management delegates on the "state of the union" in Canada- Championed cross functional category reinvention project resulting in incremental gains of +2% to non-promoted sales -
Category Manager - Ontario/Atlantic Sales RegionKellogg Company 2005 - 2007Mississauga, Ontario- Category sales consultant, supporting Sales Director & Sales team. Collaboration with Marketing and Trade Marketing to support the development of sales tools to optimize 4P initiatives.- Fostered over-delivery on targets with all customers resulting in net +1.5 share point gains- Improved baseline sales by identifying gaps in shelving strategies and assisting in course correction- Spearheaded the development on an ongoing dashboard, utilized every 4 weeks encompassing incoming Nielsen data -
Market AnalystNielsen 2003 - 2005Markham, Ontario- Administered to clients, consolidating market research and presenting findings to sales, brand & category managers, and C-Level management- Spearheaded the development and automation of new dashboard formats helping the department realize an incremental +4% in sales- Trained several new employees, introducing them to ACNielsen analysis structure
Bryan Demsky Skills
Bryan Demsky Education Details
Frequently Asked Questions about Bryan Demsky
What company does Bryan Demsky work for?
Bryan Demsky works for Deal Iq Inc.
What is Bryan Demsky's role at the current company?
Bryan Demsky's current role is Director of Business Development.
What is Bryan Demsky's email address?
Bryan Demsky's email address is br****@****ogg.com
What is Bryan Demsky's direct phone number?
Bryan Demsky's direct phone number is +141687*****
What schools did Bryan Demsky attend?
Bryan Demsky attended York University - Schulich School Of Business, The University Of Western Ontario.
What skills is Bryan Demsky known for?
Bryan Demsky has skills like Shopper Marketing, Customer Insight, Market Research, Merchandising, Competitive Analysis, Market Analysis, Consumer Products, Management, Category Management, Analytics, Strategy, Pricing Strategy.
Who are Bryan Demsky's colleagues?
Bryan Demsky's colleagues are Nick Stam, Stephen Medicky, Ian Pennie.
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