Bryan Eberle Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga

 Managed extensive supplier portfolio including New Belgium, Bell’s, Deschutes, Anheuser-Busch, The Wine Group, Sazerac,Patco Brands, Gallo, Constellation, Monster Beverage, Bold Rock, Monday Night, Wild Leap, as well as Hemp/THC portfolio. Oversaw double digit growth in the 9 of 10 years with two years experiencing 20%+ growth in case sales and profit. Built and implemented pricing strategies for craft, FMB, import, hemp, RTD, wine, and spirits products. Evaluated all products quarterly to determine profit and sustainability within portfolio. Continuously introduced new products to sales team and market to drive volume and profit. Called on and presented to national and regional on and off premise chains. Forecasted and ordered craft, FMB, import, hemp, RTD, wine, and spirits. Discussed and implemented opportunities with operations team for better rotation, storage, and delivery practices. Worked daily with events and marketing teams on large key sponsorships and events. Led on and off premise sales teams selling entire Atlanta Beverage portfolio with a focus on craft beer, wine, and spirits. Managed downtown and midtown sales teams during 2017 College Football National Championship, 2018 Super Bowl, andother events, gaining top praise from Anheuser-Busch for execution.

Marietta, Ga

 Introduced and rolled out Red Hare with Atlanta Beverage as their first local brewery. Created and executed marketing and sales strategies in new craft beer market, with Red Hare being the 5th brewery in Georgia. Grew case sales in Georgia, South Carolina, and Tennessee. Worked daily with operations and brewing teams to project and hit yearly sales goals. Helped build beer recipes with head brewer and designed can and package labels with third party marketing teams. Managed and oversaw daily tap room team and sales team of 10+ employees. Presented to and gained shelf mandates in Publix, Kroger and Ingels. Secured multiple Beer of the Month programs with Taco Mac and Hudson Grill.

• Generated increased awareness for an 11-state territory with a $1+ million budget and 550,000 sales units by defining and integrating annual sales and marketing plans with the regional Anheuser-Busch InBev distributor network• Delivered a 92% growth in distribution and velocity by conducting trimester business reviews with 25 distributors; focus on sales and marketing goals, programs, and key initiatives.• Provided in-depth information to regional chain buyers by analyzing and presenting Information Resources, Inc. (IRI) data.• Optimized annual and trimester regional sales and marketing plans by collaborating on the development with the national accounts director and the director of field sales; included program customization, pricing, sales materials, POS, coupons, incentives, and media.• Achieved 93% growth in 8 focus markets by performing market research and analysis; identified the markets based on size, opportunity, profit potential, and likelihood of winning business.• Spearheaded planning and execution for promotional events, festivals, venues, media, sampling, sponsorships activities and focus markets; included Live Nation, AEG Live, RBC Center, Orlando Magic, Disney Food and Wine Festival. • Exceeded sales goals 20% by overseeing and organizing the Kona Brewery portfolio rollout in southeastern and mid-Atlantic states; budgeted, planned, and executed successful kick-off meetings, forecasting, events, and programs for 20 key distributors.• Gained 15% in product advertisement features by leveraging sponsorships via creating and implementing chain store drive to retail sweepstakes.• Increased sales 45% by collaborating with an agency to build a custom sampling program for 3 national brands; additionally, the effort increased advertisement features 33% in multiple off-premise grocery chains.• Honed skills by attending and completing Advanced Fact Based Selling and Presentation Development by Tom Fox's CM Profit Group

• Achieved a 10% increase in on- and off-premise key accounts base with a 22% volume increase, by managing distributors in the San Francisco Bay Area; 96% of high volume key accounts experienced volume increases.• Facilitated 20 on-site staff training, beer dinners, and company sampling events on a monthly basis.• Attained and executed sponsorship and event participation for Redhook, Widmer, and Kona breweries, including San Francisco Pride with 1+ million people, San Francisco Indie Film Festival, and Guardian Best of Bay Party.• Expanded brand reach 75% by establishing and cultivating relationships with national and regional charities and fundraisers.• Promoted to Field Marketing Manager for the Southeastern United States.

• Provided outstanding customer service by leading and directing the activities of a sales and management team that staffed, operated, and repaired 50 properties on a daily basis throughout seven counties in the area; staff included 200+ team members from 15 countries.• Delivered a 33% client growth, producing company-wide record sales, by conducting projected growth analyses of target regions to accurately forecast the financial success of initiatives and marketing efforts.• Increased contracts an average of 19% year-over-year by assembling and leading a sales team responsible for board presentations and obtaining new property contracts.• Achieved 99% customer retention over the 5-year tenure by directly managing customer service.