Sonicu is a SaaS provider of environmental monitoring software serving the healthcare and life science industries• Lead global sales and marketing team with a focus on end-to-end customer acquisition, satisfaction and retention, recruiting and training seven new team members • Designed complete marketing strategy and brand refresh with board approval and deployed in first 100 days, resulting in a 40 percent reduction from prospect interest to buy time. • Sustained 57 percent year-over-year SaaS growth• 41 percent year-over-year increase in deals created with equal marketing spend • 72 percent year-over-year increase in demos conducted with equal marketing spend• Instituted company-wide training program designed to fill a skills gap and drive employee retention (coupled with a larger employee retention program)• Increased total pipeline by 125 percent via improved organic and Google ads lead generation• Decreased Google Ads CAC by 65 percent with multifaceted sales and marketing enhancement while decreasing average time to close a deal by 20 percent • Increased organic traffic by 62 percent with comprehensive site redesign coupled with high-velocity content program while increasing close rate by 300 percent • Led data-driven refresh of entire marketing operations, resulting in 150 percent budget increase to drive more leads across diverse channels

I led a global team of marketing and communications professionals working to position US eDirect as the essential software and services provider for public agencies striving to increase revenue, improve customer service and enhance operational efficiency. Our remote team of professionals collaborate daily with some of the most high-profile public agencies in the outdoors recreation industry to help them leverage our technology to drive reservations and generate revenue. From public relations and e-mail marketing to social media and video deployment, our team leverages a diverse array of channels and technology to serve our clients and drive US eDirect business.Led the GTM strategy and execution for a new mobile app solution that included capturing five new contracts, three enterprise and two SMB worth more than $350K in ARR and more than $1 million in pipeline generation Lead global team of marketing professionals focused on both B2B and B2C activities, including running email marketing campaigns for Ohio, Missouri and Florida State Parks, resulting in $255,000 in bonus revenue, outside of SaaS contract price schedule Served as executive leader during sales process to PE and Publicly Traded suitors resulting in a 6.5 multiple liquidity event Led global sales and marketing team that included agencies managing CRM, website, video and graphics (outsource) and lead gen, content and social (insource)

Lead all brand, communications and marketing efforts for the fastest growing, most trusted mobile app in student transportation, Here Comes The Bus. From trade shows and digital marketing to public relations and Salesforce management, I lead all efforts associated with making Here Comes The Bus the undisputed leader in a crowded field of digital tools designed to improve safety and connect parents, students and administrators.In this role, I • Blended three existing SaaS solutions into rebranded COVID-19 focused product delivering contact tracing and hygiene verification for the school bus branded Bus Guardian, including pricing strategy that resulted in multiple 7-figure contract wins during summer 2020 • Executed two Web site refresh projects and paid digital media campaigns that grew Web visitors by ~200 percent year over year and online lead generation by more than 300 percent • Managed creation of all content video, graphic, case study, white paper, tradeshow and brand related collateral across two brands and two industry verticals: Public Sector and K12• Grew social media audience by more than 600 percent and converted channels into lead-generating mechanisms while reducing customer service response to less than 24 hours per ticket• Led transition from Hub Spot to Salesforce Pardot marketing automation software that led to improved lead scoring and 400 percent increase in email open rate • Executed public relations campaigns that resulted in dozens of stories in national TV(Good Morning America, Fox Business, CBS News and print outlets and captured CES 2019 Innovation Award for school bus tracking app Here Comes The Bus

Founded by the inventor of modern air conditioning, Carrier is the world’s leader in high-technology heating, air-conditioning and refrigeration solutions. Carrier experts provide sustainable solutions, integrating energy-efficient products, building controls and energy services for residential, commercial, retail, transport and food service customers. Carrier is a part of UTC Climate, Control and Security, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide. In this role, I • Manage a seven-figure national advertising budget that includes television, radio, print and Web products to promote the leading brand in HVAC products• Lead three advertising agencies in the development of creative products to satisfy advertising campaigns across three brands: Carrier, Bryant and International Comfort Products• Serve as lead public relations official for one of Indiana’s largest employers, liaison to local, national and trade media for both proactive public relations and crisis communications• Respond to queries from national media with timely information to mitigate brand damage following unsatisfactory customer experience• Launched social media in October 2014, growing footprint from zero to nearly 30,000 likes• Created strategic plan during first month of work justifying five-figure investment in social media to drive brand awareness with millennial cohort and serve as a customer service portal

Served at Camp Marmal, headquarters for all American forces in the largest of six regional commands in Afghanistan during a time of massive transition and communications challenges• Served as lead spokesman for all American forces in Regional Command North, ensuring key messages are amplified via an integrated media/marketing campaign • Served as deputy/operations officer to German Public Affairs Officer, led a multinational staff that included personnel from six countries supporting a coalition of 17 nations • Led all social media efforts to support the command, grew facebook audience by 22 percent by integrating a multimedia campaign (video, images, audio and text), introduced twitter and YouTube channel to further spread key messages. Managed all Website content for command• Forge and maintain relationships with key and influential media (local, national, international)• Coordinated media efforts for all embedded journalists working in the nine province region, led proactive campaign to highlight role of American forces support of the Afghan National Army that drew coverage from BBC, NBC, The AP, Al Jazeera, Washington Post among others• Served as senior advisor to command staff on all matter related to public affairs, held several press conference, public press releases

• Prepare, design and execute integrated marketing and communication strategy and subsequent campaigns, collaborating with internal stakeholders and external media representatives to position Rolls-Royce for future growth. Extensive market research prerequisite to strategy. • Manage seven-figure marketing budget aimed at aggressively promoting the $3.2 billion defense branch of multinational manufacturing firm • Earned Lean Six Sigma Green Belt Certification by leading multi-functional team to create the company’s first e-commerce solution, moving enrollment for customer training from paper to Web solution, saving more than $200,000 in annual labor costs and improving customer experience• Responsible for all digital development, including creation, management of vendor resources and deployment of touch screen, mobile applications (external and resource)• Lead team of graphic designers, customer event specialist and marketing assistant on a variety of events and projects to support the Defense business• Market industry’s widest range of aviation gas turbine engine at series of global trade shows, liaison between customer executives, senior leadership and external stakeholders • Conceptualize, create and distribute advertising across a diverse spectrum of mediums• Liaise with civic leaders as part of community engagement strategy, amplifying Rolls-Royce key messages and themes • Manage content on Defense Web site, working with global marketing team on evolving revisions using Tridion CMS tool, integrating social media (Facebook, Twitter, LinkedIn, YouTube) • Serve as youngest member on the Political Action Committee board, arranging all senior level events for Rolls-Royce Indianapolis; including high-visibility visits by general and flag officers, defense industry senior leaders and members of Congress and their staff

Washington, D.C. Reported personnel and policy issues, cover emerging threat and national feature stories, covered aviation technologies

Washington, D.C. Pentagon reporter, responsible for covering Marine Corps headquarters, Marine Corps Base Quantico and the office of the Commandant of the Marine CorpsResponsible for coverage of Marine Corps aviation, specifically the development of the multi-national Joint Strike Fighter program; Cover the Marine Corps Warfighting Laboratory and the Marine Corps Training and Education Command Regularly produce 40- to 70-inch articles on Marine Corps policy, personnel and pay issues, converting dense and complex directives into concise and authoritative stories critical to readers

RAF Mildenhall, United KingdomReported from Afghan/Pakistan border on joint military operations, from Bagram Air Base on F-15E deployment that included one of the largest friendly fire incidents in either Iraq or Afghanistan Covered Air Force special operations anti-terror campaign in W. African nations of Senegal and Mali Reported on the establishment of first U.S.military installation in Romania Covered Britain’s fight against terrorism, including interviewing three former Guantanamo Bay inmates as well as senior U.K. police, security officials, members of Muslim community Traveled throughout the U.K. covering spot news, military affairs, sports and travel features Served as staff photographer, published several A1 photographs and double truck packages

Knoxville, Tenn. Covered war in Afghanistan with Army Reserve civil affairs unit, embedded with U.S. Marines/Navy Reserve medical battalion in opening phase of Iraq war, covered military operations across U.S. Reported nightly law enforcement, emergency services for a coverage area of 1.1 million, routinely filing deadline stories from scenes and breaking news via excellent sourcing Conducted investigative reporting on urban water contamination, Hispanic immigration, military affairs, police investigations, series on animal cremation that helped usher changes to Tennessee law Produced several multimedia (digital audio, videos, photos) packages, including SPJ award-winning Afghan Journal and story of soldier recovering from lost leg at Walter Reed Army Medical Center Served as photographer, published several A1 photographs from Iraq and breaking crime scene photosServed as intern, weekly night life columnist and stringer from May 2000 through February 2001

Managed team of 12 college sportswriters to produce a five-days-a-week sports sectionCovered Volunteer football team’s 1999 visit to The White House to celebrate national title Covered 20 varsity and club sports, traveling throughout the United States, Puerto RicoLed the production of three 20+-page sport preview issuesServed as staff writer, sports writer from 1997 to 1999