Versa Gripps is a global leader in innovative fitness and weightlifting accessories, dedicated to empowering athletes and fitness enthusiasts of all levels. Founded by the visionary Parker family, Versa Gripps has set the industry standard with its patented design, combining wrist support, hand protection, and superior grip strength in one seamless product. Our mission is to enhance performance, prevent injury, and inspire confidence, making Versa Gripps the go-to choice for professionals and fitness lovers worldwide. As we continue to innovate and expand, our commitment to quality and customer satisfaction remains unwavering.

The #1 coolant and antifreeze in the Powersports industry. Engine Ice Hi-Performance Coolant, is globally recognized as the premier choice in powersports coolant and antifreeze. Led acquisition of brand by KOST USA (family owned) and transition of business into Recochem/HIG Capital portfolio. Departed after successful transaction with HIG Capital.

Breadcrumb is a technology IoT startup focused on innovative Bluetooth and cellular connected devices for the outdoor industry. Our elite leadership team and board is comprised of renowned outdoor, CPG, and technology experts, including high-profile engineers, TV hosts, and advisors from top organizations including Amazon, Apple, Coca-Cola, & Walmart. ✔ Developed vision and business strategy and continue to oversee all day-to-day operations and strategic initiatives including capital raising, marketing, and sales. Drive development, GTM/launch, and success of products – BLUETOOTH TRACKABLE NOCK, LOCATION MARKER, and CELLULAR SAFETY BEACON.✔ Pioneered 3 unprecedented IoT-enabled trackable products with LED light and sound features, to help outdoor enthusiasts locate people, pets, and items via a mobile app using GPS.✔ Achieved $500K in sales within 24 months for 2 products (arrow nock and location marker), with $2.1M revenue forecasted for 2020. Safety beacon launch is anticipated in late 2020.✔ Earned industry accolades including “Best New Bowhunting Gear for 2019” by Field & Stream. Media features include The Boston Globe, Bowhunting.com, Grand View Outdoors, Big Bruin, Inside Archery, and many others.✔ Awarded a US Patent (No. 10,443,991 B2) for arrow nock technology, and a pending continuation application.✔ Cemented an exclusive 10-year contract for the development and sharing of Breadcrumb technology with a Bluetooth and cellular partner with significant IP in the space.✔ Designed and established business infrastructure, including all regulatory & legal compliance, e-commerce, social media, in-store and digital marketing materials, messaging, communications, distribution, etc.

Spearheaded operations and marketing vision and strategy for OWI, a privately held $1B+ global company managing consumer and commercial brands for automotive, chemical, and agricultural industries. Drove strategic planning for a diverse brand portfolio, including PEAK, BLUEDEF, EIKO (lighting), and numerous private label and captive branded businesses. Advised on investment/acquisition strategies. Built & led a cross-functional team of 30 supporting global delivery across 62 countries. Optimized SG&A and managed P&L.✔ Implemented and led OWI’s 1st strategic planning process to ensure long-term ROI. Analyzed and defined organizational and operational strengths, competitive intelligence, consumer insights, and other critical data.✔ Drove organizational transformation from a sales-led to a general management-led structure. Revamped brand portfolio to achieve clarity & consistency. Built a new product pipeline. ✔ Ignited innovation and growth. Developed systems and processes, including pricing strategy and metrics. Expanded business capabilities. Led change management.✔ Delivered $10M+ in incremental revenue within 18 months of implementing the Product & Category Innovation team and strategy. ✔ Launched and propelled BLUEDEF to a $400M brand, achieving 85%+ market share (volume) and dominance within Diesel Exhaust Fluid, the fastest growing industry segment.✔ Launched PEAK MOTOR OIL, expanding the Peak brand into the motor oil category. ✔ Achieved 50%+ improvement in response time, customer/consumer interaction quality, and on-time delivery by implementing Salesforce CRM and SAP ERP.✔ Elevated strategic partnerships with NHRA, NASCAR, Formula 1, retailers, and social media relationships to optimize ROI for brands and customers.✔ Established strategy and vision for the global social marketing platform and implementation, transforming the program from just sales to social listening and consumer integration in real time.

Led vision, strategic planning, and operations for the $30M+ Craft Division of Plano Synergy, a $165M private equity-owned global consumer products company with leadership share in the fishing & hunting storage and protection industry. Division brands included KABOODLES and CREATIVE OPTIONS. Also served as CMO for the entire global brand portfolio. Partnered with key stakeholders including C-suite, board of directors, and PE leadership.✔ Transformed the company and cemented foundation for massive growth in 2015 by steering vision to expand business model from just injection molding. Rebranded from Plano Molding Company to Plano Brands.✔ Grew division revenue 10%-12% by implementing e-commerce and other strategic initiatives. Introduced consumer research. Designed and executed the company’s social media strategy across all brands. ✔ Launched super-premium award-winning hunting brand TENZING and exceeded sales forecast by 250%. Drove all aspects of product development and marketing/GTM to launch within just 6 months from inception.✔ Increased EBIT +5% in 2012 and 2013 by repositioning the $130M PLANO branded portfolio. Shifted focus from opening price point products to mid- and premium-priced, higher-margin products. ✔ Pioneered a product innovation & development SOP, resulting in 3x new product launch approvals in 2012/2013 vs. prior 2 years. Included a gated validation process, financial analysis, and criterial for approvals. ✔ Introduced the company’s 1st SKU optimization process to drive higher margins on fewer products. Rationalized SKU count, achieving a 22% reduction with <1% negative revenue impact.✔ Enabled 3 acquisitions by advising on M&A strategy & due diligence as a key management team member.

Oversaw global marketing for the $150M baseball/softball brand portfolio of Wilson, a $930M private sporting goods company with leadership position in baseball, softball, football, and tennis. Maximized returns with limited marketing resources. Directed annual strategic planning, consumer target definition, brand positioning, advertising, national promotions, media, official licensing (MLB), product innovation, and activation of sponsorship assets.✔ Fueled 35%+ sales increase and 40%+ increase in dollar share behind the super-premium DeMarini brand.✔ Achieved #1 brand position in the key dealer channel within 1 season by designing integrated marketing plans, including the in-store marketing program behind award-winning displays, POP, and sales programs.✔ Established strategic partnerships for advertising, media, public relations, and branding agencies.

Spearheaded the $150M global Presentation Products (markers) portfolio within Newell (NASDAQ: NWL), a $6.5B consumer goods company. Oversaw operations, sourcing, supply chain, finance, sales, and marketing. Additionally, directed marketing for the global Writing Division. Drove strategic & marketing planning, collaborating with the cross-functional leadership team, country managers, and global marketing team. Managed P&L.✔ Developed and executed the global rolling 3-year strategy for brand portfolio, which included brands such as EXPO, DYMO, MR. SKETCH, and SHARPIE, among others. ✔ Increased North America’s brand volume share by 2 points during critical back-to-school period, despite a tremendous consumer preference shift toward private label during the economic downturn. ✔ Drove $32M (+20%) in forecasted incremental sales over 3 years by developing 24-month global pipeline of product innovation, focused on both retail and commercial channels (75% incremental to the business). ✔ Delivered a 5% gross margin improvement in 2009 with additional 2%-3% improvements forecasted for 2010. Championed global rationalization that reduced total SKUs from 430 to 110, 5 plants to 3, and 35 suppliers to 25.✔ Nurtured global relationships with plants and suppliers in China, Mexico, Japan, Colombia, Venezuela, and US.

Directed marketing initiatives and unified activation spend for the $1.4B North American automotive lubricants business, which accounted for ~95% of the global automotive products division’s revenues. Managed a team of 3.✔ Drove sales and volume across retail and commercial channels by managing a $50M budget.✔ Managed the $15M investment in Motorsports across NASCAR, NHRA, IHRA, and SCCA and led activation.

Managed the $170M CLASSICO, AUNT MILLIE’S, and PRINCE pasta sauce brands business for HEINZ NORTH AMERICA. Oversaw $50M+ in advertising and trade budgets.

Earned numerous promotions within the Beauty Care business unit, from Assistant Brand Manager to Senior Assistant Brand Manager to Brand Manager and then Senior Brand Manager. Launched and managed the Mid-Tier Hair Care portfolio of brands and served in leadership roles for the HEAD & SHOULDERS and PERT PLUS brands.