Lead marketing function at social media audience insight firm. Primary customer base includes agencies, platforms and brands. Broad responsibilities across marketing, strategy, product and sales enablement.Demographics Pro powers top influencer marketing platforms, content marketers, analytics providers, and agencies with social media audience demographics data integrated via API or dashboard. We deliver detailed, accurate analysis for a variety of social media entities and inputs. Demographics Pro clients use demographics and psychographics for Influencer Marketing, Talent Representation, Monitoring & Analytics, Brand Audit, Content Strategy, and Market Research.• Use Account-Based Marketing (ABM) techniques to reach best-fit audiences.• Lead development of new website to reposition offering.• Implemented HubSpot marketing and sales automation system. • Develop marketing content, including white papers featuring client success stories.• Manage agency and freelancer relationships, and marketing staff.• Responsible for overseeing lead research and lead generation for outbound.

Responsible for communicating the core values of the company’s services and products. Work directly with the sales team on customer outreach, and with the product team to understand offerings and bring them to users effectively. Manage contractors and agencies to create and communicate messages across an array of media. • Professionalized marketing processes for building and deploying content and campaigns.• Coordinated and managed contractors and agencies as a virtual team.• Framed process for measuring results (including use of Pardot and Google Analytics) in a transition to metric-driven marketing.• Worked with technical experts to determine key benefits and turn into marketing messages.• Interviewed customers to create customer success stories/case studies.• Developed new content assets that were used across the marketing and sales process and identified and repurposed underutilized content assets for greater impact.• Increased pace and consistency of social media execution.• Secured and managed speaking opportunities for company experts.• Worked closely with events teams to execute live events worldwide.

Responsible for driving the creation of compelling, persona based content and closely working with key groups including field marketing, product management, and customer facing subject matter experts to translate features and functions into powerful, benefit oriented materials that differentiate SAS capabilities and solutions for the health care payer and provider markets.• Led multiple product launch teams to promote new health care offerings by delivering marketing materials, strategy and sales enablement. • Developed whitepapers, and print and web product collateral. • Pioneered use of mini-theater to drive 2x leads at HIMSS health care technology conference, which resulted in over $1m of incremental pipeline. • Managed the top performing SAS industry blog, generating over 110,000 views in 2014, a 37% increase over previous year. • Developed and executed social media strategy to support HLS business and events; Drove social engagement and expanded reach of HLS Virtual Conference.• Worked with partners to develop co-branded thought leadership on Big Data, Data Visualization/Visual Analytics, Health Analytics, and Episode Analytics/Bundles of Care.• Managed relationship with and sponsorship of European Healthcare Fraud and Corruption Network (EHFCN) designed to increase SAS presence in EMEA region.• Presented analyst briefings/assessments to establish SAS leadership in HC analytics.• Created customer success stories to demonstrate application of SAS in health care.

Lead identification and evaluation of opportunities to increase market share and revenue and developed and implemented programs and sales strategies to capitalize on those opportunities. I worked with all market segments in our b-to-b commercial business.• Market strategy recommendations to Senior Leadership Team on critical market needs for B2B market segments accounting for annual revenue of $2 billion.• Directed implementation of tax credit web tool and campaign resulting in over 2,000 inquiries and more than 50 quote requests.• Expanded product offering to new segment. Over 1,800 members sold in first 6 months.• Development and introduction of new pricing offer generating over 10 RFPs.• Implemented Early Retiree Reinsurance program as Health Care Reform SME.• Leading development of innovative solution to package wellness promotion and consumer driven products with projected annual revenue impact of $10 million.• Developed sales promotion which uses wellness initiatives to close new business with long-term commitment while structuring the relationship to drive future retention. 5 key customers closed in first 6 months accounting for over 30,000 members.• Managed a team including a segment manager and market intelligence specialist.Strategic Marketing Consultant. Developed and executed sales strategies to impact expansion of segments that account for over 60% of b-to-b commercial business. 2008 results include surpassing new business goal by over 17,000 members in key segment.Product Manager. Managed a suite of products and programs designed for the employer market. Evaluated product needs, recommended and implemented changes and enhancements to meet the needs of the employer market. Known as a Product Expert throughout BCBSNC.

Developed strategy and implementation plans for initiatives to drive sales and optimize lifetime customer value for online retailer.

Led cross-functional team in design, development and implementation of online collaborative client service tools to key accounts.

Consulted with consumer goods clients to interpret marketing data and apply analysis to develop optimally targeted consumer and trade promotion campaigns.

Planned and executed event marketing program for Fortune 100 company.