Bryan Engle Email & Phone Number

Carrboro, NC, US

• Lead marketing function at social media audience insight firm. Primary customer base includes agencies, platforms and brands. Broad responsibilities across marketing, strategy, product and sales enablement.Demographics.
• Use Account-Based Marketing (ABM) techniques to reach best-fit audiences.
• Lead development of new website to reposition offering.
• Implemented HubSpot marketing and sales automation system.
• Develop marketing content, including white papers featuring client success stories.
• Manage agency and freelancer relationships, and marketing staff.

Durham, NC, US

• Responsible for communicating the core values of the company’s services and products. Work directly with the sales team on customer outreach, and with the product team to understand offerings and bring them to users.
• Professionalized marketing processes for building and deploying content and campaigns.
• Coordinated and managed contractors and agencies as a virtual team.
• Framed process for measuring results (including use of Pardot and Google Analytics) in a transition to metric-driven marketing.
• Worked with technical experts to determine key benefits and turn into marketing messages.
• Interviewed customers to create customer success stories/case studies.

Cary, NC, US

• Responsible for driving the creation of compelling, persona based content and closely working with key groups including field marketing, product management, and customer facing subject matter experts to translate.
• Led multiple product launch teams to promote new health care offerings by delivering marketing materials, strategy and sales enablement.
• Developed whitepapers, and print and web product collateral.
• Pioneered use of mini-theater to drive 2x leads at HIMSS health care technology conference, which resulted in over $1m of incremental pipeline.
• Managed the top performing SAS industry blog, generating over 110,000 views in 2014, a 37% increase over previous year.
• Developed and executed social media strategy to support HLS business and events; Drove social engagement and expanded reach of HLS Virtual Conference.

Durham, NC, US

• Lead identification and evaluation of opportunities to increase market share and revenue and developed and implemented programs and sales strategies to capitalize on those opportunities. I worked with all market.
• Market strategy recommendations to Senior Leadership Team on critical market needs for B2B market segments accounting for annual revenue of $2 billion.
• Directed implementation of tax credit web tool and campaign resulting in over 2,000 inquiries and more than 50 quote requests.
• Expanded product offering to new segment. Over 1,800 members sold in first 6 months.
• Development and introduction of new pricing offer generating over 10 RFPs.
• Implemented Early Retiree Reinsurance program as Health Care Reform SME.

Indianapolis, Indiana, US

Developed strategy and implementation plans for initiatives to drive sales and optimize lifetime customer value for online retailer.

New York, NY, US

Led cross-functional team in design, development and implementation of online collaborative client service tools to key accounts.

Los Angeles, US

Consulted with consumer goods clients to interpret marketing data and apply analysis to develop optimally targeted consumer and trade promotion campaigns.

Planned and executed event marketing program for Fortune 100 company.

Mba, Marketing, Technology, Entrepreneurship

Ba, International Relations