Directed, supervised, and motivated a team of 10 sales staff selling digital marketing products to small- and medium-sized businesses. • Fronted team in achieving revenue growth of 6% YoY to $2.36M while recognizing $.51M, a 50% reduction, in direct marketing spends savings.• Implemented weekly coaching regimen which continuously supported and sharpened Consultants selling strategy; resulted in individual revenue growth average 32% YoY.• Enabled data-driven decisions about marketing efforts and selling focus by executing a Capacity Management Model to measure marketing campaign and Sales Consultant contribution to earnings per hour of work.

Initiated and oversaw all sales processes and reporting methodology for newly formed digital marketing sales team.• Developed and controlled complex, interactive executive sales and marketing dashboards with Microsoft Excel and Salesforce.com; showcased quick, reliable response to internal and external inquiries by maintaining vast knowledge of data warehouse.• Engineered and introduced smart system processes that streamlined account management, simplified cross-sell potential, and strengthened customer loyalty. Navigated the transition of focus from managing inbound leads to fostering long-term customer relationships and lifetime value. • Consistently monitored lead volume, conversion, return on ad spend and order value to identify sales trends that may impact business plan before incurring loss; advised strategy for correction to business owners.

Chaired and bolstered service and support relationships for European hosting and email resellers producing $7M in yearly revenue. Promoted brand, functioning as the face of Hostopia for all levels of partner organization, from front-line staff to C-level executives. • Organized requirements gathering, developed scope of work, initiated development requests, facilitated user-acceptance testing, collected fees, and bridged project feedback as hands-on project manager. • Administered timely platform service availability metrics and Tier 1 support performance as primary partner reporting specialist; scrutinized data and identified service-level trends to either mitigate business risk or capitalize on opportunity.• Independently pioneered and built Wiki-like Knowledge Base for Service Management organization; fielded cross-functional team to develop training materials, policy frameworks, and technical tutorials.

Advised 50 small business clients on numerous digital marketing mediums including SEM, SEO, social media, website and logo design; increased total yearly revenue under management 5% to $303k through targeted upsell initiatives. • Orchestrated short and long-term marketing strategies that balanced client goals, strengths, and budget, utilizing analytics tools to continually elevate campaign performance and deliver results. • Managed $45k of Deluxe-provided marketing spend for three Project REV clients throughout a year-long marketing lab; program was the nexus of current campaign termed ‘Small Business Revolution’.

Headed consultative selling of banking products, secured sales through outbound calls, garnered positive client relationships, and averaged 20% cross-sell ratio (10% goal) as the primary sales producer for the branch.• Managed portfolio of 125 high-value clients that received retention and sales calls quarterly.• Recognized as Central Bancompany Top Sales Performer: August, Sept, and Oct 2010.