Bryan Farrow Email & Phone Number

Radnor, Pennsylvania, Us

I lead a team of three product marketers responsible for eight software offerings powering analytics from compound discovery to market access.• Reporting to the Chief Marketing Officer, work cross functionally with product owners and commercial leaders to align value propositions with buyer journeys• Set and track lead generation goals supporting product portfolios with more than $130M in annual revenue• Oversee marketing communication in all its forms, including webinar promotion and content, paid media, and prospect nurturing emails

Cambridge, Massachusetts, Us

My job was to make the power of real-world evidence undeniable to the global study community, from physician-scientists to trial teams at the world's most innovative sponsors. That mission involved branding (of RWE itself, not only TriNetX), education, marketing communication, and lead generation. I got to wrangle data, find creative ways to communicate, and put others on the path to discovery every day.• Co-led a team of marketing managers and a graphic designer in harmonizing product messaging and brand identity across all channels• Owned the go-to-market messaging for new products and features, from analytic modules to new data sources like EHR-linked claims• Created and updated all content at trinetx.com, including its lead converting chatbot • Managed the budgeting, ad development, and execution of PPC for digital account-based marketing• Scripted and hosted webinars on maximizing value from our platform-based and dataset solutions• Promoted from Director to Senior Director in December 2021

Waltham, Massachusetts, Us

Served as limited partner from January 2018 through successful exit in September 2022 to Thompson Street Capital Partners

Waltham, Massachusetts, Us

I advocated for clinical trial data managers around the world, empowering them to design and administer studies through the industry's most responsive, configurable EDC platform.• Planned and executed every marketing activity conducted by our fast-growing EDC company, from brand identity development to lead conversion optimization• Promoted and hosted webinars on best practices in eCRF design and advanced mathematical functions available to our users• Oversaw all logistics for trade show exhibitions (e.g. DIA, SCDM)• Created content—on blog.openclinica.com and LinkedIn—that educates data managers and converts them to followers (and eventually customers) of OpenClinica• Organized annual user conferences (held in Amsterdam, Boston, Santander) aimed at enriching relationships with our customers• Wrote and designed the microsite available at ecrfdesignguide.com

Wayne, Pa, Us

I helped clinical trial sponsors and CROs communicate with investigators and other trial personnel around the globe over a dynamic web platform for more successful and efficient trial operations.• As TrialNetwork's second employee, I helped grow a four-person company, through customer expansion and strategic hiring, into a business unit of more than 50 software development, quality assurance, new business and client service professionals responsible for millions in revenue annually• Worked closely with new business colleagues on solutions selling, resulting in profitable new business wins • Managed and mentored a team of clinical operations specialists with research backgrounds, empowering them to manage global online SaaS platforms that boost research operations efficiency • Delivered exemplary service and consulting to clients local and international, leading to expanded business partnerships • Communicated daily with clinical operations professionals at innovative pharmaceutical companies to help deliver information and instruction to their global investigators and study coordinators • Interfaced with IVRS system to build and distribute trial enrollment leaderboards and site-specific "scorecards," motivating increased rates of patient recruitment and data management

Boston, Ma, Us

• Provided service line management, including the implementation of print, broadcast and interactive initiatives, for fetal care, general surgery, plastic surgery, transplantation, gastroenterology and vascular anomalies• Implemented $500K-plus marketing campaigns encompassing billboards, radio, newspaper ads, and online media, all in support of Children's network locations throughout eastern MA• Built and maintained the Web sites and corresponding social media presence for clinical services as diverse as pediatric transplant (childrenshospital.org/ptc), esophageal atresia treatment (childrenshospital.org/eat) and fetal care (childrenshospital.org/afcc)• Designed internal and external communication strategies for Children’s Hospital Boston at Waltham, encouraging use among patients and referring physicians• Wrote physician-directed copy for direct mail, radio, print ads, and collateral for multiple departments• Wrote the quarterly newsletter for the Pediatric Physicians’ Organization at Children’s, a joint contracting group of private physicians with referral relationships to Children’s• Led the pre-production and broadcast of surgeries presented live over the Web• Served as trainer to classrooms of colleagues, instructing them on the principles and tactics of exceptional customer service

• Led seven- and eight-week courses on two intellectual passions: modern analytic philosophy and the literature of Emerson, Thoreau, and Dickinson• Maintained class websites featuring all readings and original commentary• Produced and distributed CD “textbooks” duplicating website content to all students

• Planned and executed print, internet, and broadcast recruitment advertising campaigns for clients that included Sun Life Financial, Lahey Clinic, and Cambridge Health Alliance• Supervised the fiscal planning and implementation of a $300,000 employee recruitment campaign for Compaq Computer Corp., comprising online banners, opt-in email, and trade journal advertising• Scripted radio copy targeting nurses and allied health professionals for hospital clients• Advised voice talent and video production artist to create television ads for Lahey Clinic Medical Center• Organized several candidate open houses for clients in the healthcare and financial industries

New York, Ny, Us

• Established strong, professional relationships with recruiters from industries ranging from healthcare (e.g. MaineGeneral Medical Center) to financial software (e.g. SunGard), proactively advising and executing employment advertising initiatives• Wrote and produced ads in QuarkXpress under daily deadlines• Successfully presented new creative campaigns to multiple clients, including BOC Gases• Promoted to Account Executive after only 14 months due to exceptional client relationship building, organization, and verbal/written communication

Ba, English W/Creative Writing; Philosophy; Psychology (Minor)

Ma, English