Bryan Farrow Email & Phone Number

Radnor, Pennsylvania, US

• I lead a team of three product marketers responsible for eight software offerings powering analytics from compound discovery to market access.
• Reporting to the Chief Marketing Officer, work cross functionally with product owners and commercial leaders to align value propositions with buyer journeys
• Set and track lead generation goals supporting product portfolios with more than $130M in annual revenue
• Oversee marketing communication in all its forms, including webinar promotion and content, paid media, and prospect nurturing emails

Cambridge, Massachusetts, US

• My job was to make the power of real-world evidence undeniable to the global study community, from physician-scientists to trial teams at the world's most innovative sponsors. That mission involved branding (of RWE.
• Co-led a team of marketing managers and a graphic designer in harmonizing product messaging and brand identity across all channels
• Owned the go-to-market messaging for new products and features, from analytic modules to new data sources like EHR-linked claims
• Created and updated all content at trinetx.com, including its lead converting chatbot
• Managed the budgeting, ad development, and execution of PPC for digital account-based marketing
• Scripted and hosted webinars on maximizing value from our platform-based and dataset solutions

Waltham, Massachusetts, US

Served as limited partner from January 2018 through successful exit in September 2022 to Thompson Street Capital Partners

Waltham, Massachusetts, US

• I advocated for clinical trial data managers around the world, empowering them to design and administer studies through the industry's most responsive, configurable EDC platform.
• Planned and executed every marketing activity conducted by our fast-growing EDC company, from brand identity development to lead conversion optimization
• Promoted and hosted webinars on best practices in eCRF design and advanced mathematical functions available to our users
• Oversaw all logistics for trade show exhibitions (e.g. DIA, SCDM)
• Created content—on blog.openclinica.com and LinkedIn—that educates data managers and converts them to followers (and eventually customers) of OpenClinica
• Organized annual user conferences (held in Amsterdam, Boston, Santander) aimed at enriching relationships with our customers

Wayne, PA, US

• I helped clinical trial sponsors and CROs communicate with investigators and other trial personnel around the globe over a dynamic web platform for more successful and efficient trial operations.
• As TrialNetwork's second employee, I helped grow a four-person company, through customer expansion and strategic hiring, into a business unit of more than 50 software development, quality assurance, new business and.
• Worked closely with new business colleagues on solutions selling, resulting in profitable new business wins
• Managed and mentored a team of clinical operations specialists with research backgrounds, empowering them to manage global online SaaS platforms that boost research operations efficiency
• Delivered exemplary service and consulting to clients local and international, leading to expanded business partnerships
• Communicated daily with clinical operations professionals at innovative pharmaceutical companies to help deliver information and instruction to their global investigators and study coordinators

Boston, MA, US

• Provided service line management, including the implementation of print, broadcast and interactive initiatives, for fetal care, general surgery, plastic surgery, transplantation, gastroenterology and vascular anomalies
• Implemented $500K-plus marketing campaigns encompassing billboards, radio, newspaper ads, and online media, all in support of Children's network locations throughout eastern MA
• Built and maintained the Web sites and corresponding social media presence for clinical services as diverse as pediatric transplant (childrenshospital.org/ptc), esophageal atresia treatment (childrenshospital.org/eat).
• Designed internal and external communication strategies for Children’s Hospital Boston at Waltham, encouraging use among patients and referring physicians
• Wrote physician-directed copy for direct mail, radio, print ads, and collateral for multiple departments
• Wrote the quarterly newsletter for the Pediatric Physicians’ Organization at Children’s, a joint contracting group of private physicians with referral relationships to Children’s

• Led seven- and eight-week courses on two intellectual passions: modern analytic philosophy and the literature of Emerson, Thoreau, and Dickinson
• Maintained class websites featuring all readings and original commentary
• Produced and distributed CD “textbooks” duplicating website content to all students

• Planned and executed print, internet, and broadcast recruitment advertising campaigns for clients that included Sun Life Financial, Lahey Clinic, and Cambridge Health Alliance
• Supervised the fiscal planning and implementation of a $300,000 employee recruitment campaign for Compaq Computer Corp., comprising online banners, opt-in email, and trade journal advertising
• Scripted radio copy targeting nurses and allied health professionals for hospital clients
• Advised voice talent and video production artist to create television ads for Lahey Clinic Medical Center
• Organized several candidate open houses for clients in the healthcare and financial industries

New York, NY, US

• Established strong, professional relationships with recruiters from industries ranging from healthcare (e.g. MaineGeneral Medical Center) to financial software (e.g. SunGard), proactively advising and executing.
• Wrote and produced ads in QuarkXpress under daily deadlines
• Successfully presented new creative campaigns to multiple clients, including BOC Gases
• Promoted to Account Executive after only 14 months due to exceptional client relationship building, organization, and verbal/written communication

Ba, English W/Creative Writing; Philosophy; Psychology (Minor)

Ma, English