• Implemented lead to cash model to allow for rigorous tracking of lead generation campaigns from ads through to closed sales with supporting reporting.• Project lead for implementation of new branding for Institutional Investor across all websites, events and other brand assets. • Performed technology stack audit to assess current marketing technology capabilities and recommend tools and process changes to support marketing goals. • Implemented marketing dashboards in PowerBI, LookerStudio and SalesForce B2BMA along with regular reporting cadence to marketing team and senior business leaders

Implemented site technology, promotion, and workflow changes that resulted in a 60% increase in newsletter subscribers.Implemented SEO and site performance-focused changes to our website, which resulted in a 50% increase in users and a 32% increase in pageviews for the 12 months after the changes were implemented, reversing an 8-month-long decline in both metrics.Conducted an extensive pricing analysis, which led to an across-the-board doubling in subscription and product prices and a near elimination of discounting. The price increase resulted in a 60% increase in revenue for research products and a 14% increase in digital and print subscription revenue.Implemented monthly subscriptions, which have experienced 19 straight months of subscriber growth.In Spring 2023, led the implementation of the Omeda CDP and subscriptions management platform, which consolidates data from multiple disconnected data sources into a single unified platform. This will serve to transform our understanding of our audience and how we connect with them.Responsible for more than $800,000 in revenue composed of subscriptions, research reports, product and data licenses, and successfully grew revenue by 12% in fiscal year 2022.Responsible for InvestmentNews magazine circulation of 23,000 print and 75,000 digital replica recipients.Oversee the InvestmentNews research division, which produces industry-standard benchmarking data and more than 15 sponsored and internal surveys each year.Oversee all execution of outbound email, including newsletters, sponsored promotions, and marketing for InvestmentNews.Oversee customer service for our audience.

Marketing Director and technology project manager for $70 million international events and publishing company. Have a proven track record of successfully leading the implementation of high-risk, high-reward technology projects that have transformed the business from the ground up and led to modernized marketing capabilities. Excel at reaching and converting high-value clients using an integrated marketing approach with a focus on inbound, content, and email marketing. Skilled at laying the groundwork through the creation of data infrastructure to support the marketing mission. Successfully manage a marketing team of seven employees. Achievements• Co-led SalesForce implementation for 200 users across Europe, the United States, and Asia.• Led Implementation of Pardot marketing automation system creating fully integrated marketing and CRM systems. • Co-led complete redevelopment and redesign division's websites leading to an over 200% increase in site visits. • Co-led the roll-out of an events mobile application for 17 conference businesses supporting more than 100 events yearly, eliminating attendee material printing and polling vendor. This has led to increased audience engagement and significant cost savings. • Co-led deployment of onsite badge printing software leading to increased efficiency cost savings and accuracy.• Directed complete review of marketing strategy resulting in increased registrations and reduced marketing costs across all conferences as well as improving the image of our conferences. • Successfully marketed Institutional Investor’s first conferences in the Middle East leading to a thriving MEA business.• Extended average marketing lead time from less than 20 weeks to more than 30 weeks resulting in increased registrations for all conferences.• Led division as Data Guardian to transform systems and processes to prepare for coming GDRP regulation.• Data Compliance Officer

• Created and fulfilled marketing plans for pharmaceutical and healthcare industry conferences while maximizing revenue from paid attendees and staying within budget.• Produced and fulfilled multi-channel marketing campaigns including direct mail, web, email, fax and telemarketing to optimize reach and maximizing ROI. • Analyzed campaign results and modified future and current campaigns to make best use of effective channels, lists and pieces.• Managed inserts and advertisements in trade publications ensuring proper timing and placement of 5-10 ads and inserts per month.• Successfully managed 19 unique conferences concurrently by coordinating the design and fulfillment of marketing pieces.

• A key player in helping Aloha – NY grow 990% in five years and be named by Inc. magazine as the 223rd fastest growing privately held company in the U.S.• Directed monthly direct-mail campaigns to prospects and new lists leading to increased lead generation and brand recognition.• Created a system for tracking and analyzing campaigns to ensure effective use of marketing budget. System included methods for tracking responses to direct-mail, email, fax and internet campaigns as well as resulting sales. This resulted in more effective allocation of Aloha – NY’s marketing budget.• Aloha – NY Achievement Award for successful implementation of Goldmine software as the primary contact management system. Implementation resulted in increased accountability, tracking, forecasting, sales analysis, automation of sales processes, revenues while decreasing the length of the sales cycle.• Managed sales to current customers resulting in $275,000 in additional revenue• Employee of the Quarter, March 2004, for on time, on budget completion of www.alohany.com.• Employee of the Quarter, March 2004, for on time, on budget completion of www.alohany.com.Developed, logos, branding and websites for POS Paper & Ribbon, www.pospapers.com and POS 2 Go www.pos2go.com