Marketing Supervisor
CurrentTeam lead for the Marketing department, responsible for all marketing initiatives across Canada and the USA. This included digital marketing campaigns, brand management, lead generation, website management, social media and more.• Responsible for overall marketing strategy and operations to effectively improve sales and lead volume at higher success rates• Responsible for the Marketing budget, delegating costs to the right area to ensure maximum value• Managed various KPIs in the marketing department that reflected positive ROI and effective time spent on projects to maximize productivity• Generated internal and external collateral, including advertisements, presentation briefs, sales documents and more to ensure brand consistency and content was appropriate for our teams across Canada and the US• Managed building a creative catalog, including managing photoshoots and purchasing stock photos• Worked closely with internal teams as well as 3rd party partners, acting as the communication representative on various projects• Wrote content for all aspects of the business, including webpages, blogs and social media, utilizing a consistent tone and feel to showcase a unified brand• Evolved with AI tools and functions to improve effciency in the department wherever possible