Bryan Gassler Email and Phone Number
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UNIQUE VALUE PROPOSITION► I deliver solid results across digital marketing and strategic planning, with nearly two decades of experience in roles contributing to and leading global marketing strategy for industrial services companies.► My success is driven by my ability to build highly effective strategies to execute marketing programs, messaging, market research, and tactics aligned with industry dynamics.SUMMARY► Engaging Strategic Integrated Marketing Executive possessing a winning blend of subject matter expertise, strategic talent, and communications acumen. Skilled in building and leading strong teams, forging strategic partnerships with sales and other departments, and engaging with clients through digital marketing across all industries. ► Leverages a unique mix of visionary, strategic, operations and analytical expertise, consistently exceeding revenue and performance goals by aligning talents and effort with organizational objectives. An influential leader who creates immediate impact, produces results and fuels profits. LEADERSHIP HIGHLIGHTS★ Aligns sales and marketing initiatives with digital demand generation strategies to produce qualified leads and revenue for a $4B business.★ Oversaw demand generation initiatives that created a marketing-sourced pipeline of business opportunities.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲Specialties: Marketing Strategy, Product Launch, Strategic Planning, Relationship Management, Brand Positioning, Industrial Services, Key Performance Indicators, Team Leadership, Market Research
Sunbelt Rentals, Inc.
View- Website:
- sunbeltrentals.com
- Employees:
- 11055
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Vp, Ecommerce And Digital PmoSunbelt Rentals, Inc.Charlotte, Nc, Us
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Vp, EcommerceSunbelt Rentals, Inc. Feb 2021 - PresentFort Mill, South Carolina, UsResponsible for defining and executing the company’s eCommerce strategy for customer-facing digital products inclusive of omni-channel capabilities that span the entire rental lifecycle (order capture, rental management, service, payments). Core initiatives include team building, product management, agile delivery, analytics, and improving CX by uniting cross-functional stakeholders and teams to transform the company into a digital enabled organization focused on improving the customer experience by connecting our brick and mortar operations to our digital storefronts. Goals include increasing levels of digital order capture, repeatable business, customer engagement, and loyalty.
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Senior Director Of MarketingSunbelt Rentals, Inc. May 2017 - Feb 2021Fort Mill, South Carolina, UsDefined and executed the company’s marketing strategy starting with organizational design tied to revenue producing outcomes. Focused on building the team and establishing digital marketing capabilities. Transformed legacy team from sales support to a strategic business partner focused on delivering ROI. Handled brand management, budgets, ecommerce, design, communications, field marketing, digital marketing, and customer research. Helped position Sunbelt as a premium brand driven by its exceptional customer service and expertise in rental products and applications. Grew website to #1 in the industry.
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Director Of Global Marketing CommunicationXylem Inc. Aug 2014 - Apr 2017Washington, District Of Columbia, Us★ Consistently produced qualified leads through the alignment of sales and marketing initiatives with digital demand generation strategies.★ Directs a team of five professionals engaged in the acquisition of agreements to remove water infiltration following hurricanes, floods, and other emergency scenarios.★ Launched formal frameworks and strategy while providing leadership and direction to ensure the achievement of company goals.★ Builds and implements marketing campaigns to educate clients on the company's Dewatering services and solutions.★ Created a marketing-sourced pipeline of business opportunities through the management of demand generation initiatives.★ Successfully positioned Xylem as a thought leader and trusted solutions provider by creating an effective public relations strategy.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT XYLEMXylem (XYL) is a leading global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential and commercial building services, industrial and agricultural settings. -
Global Digital Marketing Strategy ManagerXylem Inc. Sep 2012 - Aug 2014Washington, District Of Columbia, Us★ Transitioned the company to a global digital marketing strategy, including the consolidation of 200 websites across five business units under a single online presence.★ Oversaw all vendor and consultant relationships and maintained accountability for an annual budget of $1M.★ Developed individual websites to capture the attention of specific target markets, optimizing each site to secure new business opportunities from digital leads.★ Innovated a global digital marketing vision that resulted in over 4,000 qualified sales leads yielding in $60M in revenue opportunities in 2013; applied email marketing, PPC, display, and social media tactics across 20 global digital campaigns.★ Executed SEO strategy and optimization that increased organic web traffic by 34%.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT XYLEMXylem (XYL) is a leading global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential and commercial building services, industrial and agricultural settings.
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Global Marketing Communications ManagerXylem Inc. Dec 2010 - Aug 2012Washington, District Of Columbia, Us★ Led content development, campaigns, and public relations efforts in up to 13 languages in support of the Dewatering Business Unit worldwide.★ Spent one year on assignment in Stockholm, Sweden, developing cultural sensibilities and international business experience.★ Developed value propositions and marketing communications plans to support three global product launches.★ Served as Project Manager leading the development and launch of iOS and Android apps.★ Ran a digital marketing pilot campaign that generated 26 requests for product demonstrations, two pump sales, and $50K in revenue produced by a 10-day campaign focused on email marketing, PPC, and remarketing.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT XYLEMXylem (XYL) is a leading global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential and commercial building services, industrial and agricultural settings.
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Marketing ManagerGodwin Pumps Oct 2008 - Nov 2010★ Established brand awareness, promoted new products, and generated sales leads.★ Managed four direct reports dedicated to public relations, media buys, ad production, content creation, and campaign management.★ Oversaw the development of a lead management system and a complete website redesign.★ Managed trade show programs for over 75 domestic, international, and regional shows annually.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT GODWIN PUMPSGodwin, a brand of Xylem, is a global leader in the supply of fully automatic self-priming pumps used in temporary and permanent applications. -
Marketing SpecialistGodwin Pumps Oct 2002 - Sep 2008★ Engaged in domestic and international trade shows, integrated campaigns, and public relations to increase brand visibility and generate qualified sales leads. ★ Oversaw programming for over 30 trade shows annually with an annual trade show budget of up to $500K.★ Ensured the success of multiple integrated campaigns across print, video, and online channels.★ Produced website items, press releases, case stories, feature articles, and sales collateral.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT GODWIN PUMPSGodwin, a brand of Xylem, is a global leader in the supply of fully automatic self-priming pumps used in temporary and permanent applications.
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Marketing AssistantEdel Entertainment 2001 - 2001 -
Marketing InternVh1 Jan 2000 - May 2000New York, Us
Bryan Gassler Skills
Bryan Gassler Education Details
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Kutztown University Of PennsylvaniaCommunications
Frequently Asked Questions about Bryan Gassler
What company does Bryan Gassler work for?
Bryan Gassler works for Sunbelt Rentals, Inc.
What is Bryan Gassler's role at the current company?
Bryan Gassler's current role is VP, eCommerce and Digital PMO.
What is Bryan Gassler's email address?
Bryan Gassler's email address is bg****@****ail.com
What is Bryan Gassler's direct phone number?
Bryan Gassler's direct phone number is +185646*****
What schools did Bryan Gassler attend?
Bryan Gassler attended Kutztown University Of Pennsylvania.
What are some of Bryan Gassler's interests?
Bryan Gassler has interest in Family, Coffee, Technology, Marketing Strategy, Making Music, Vinyl.
What skills is Bryan Gassler known for?
Bryan Gassler has skills like Digital Marketing, Marketing Communications, Lead Generation, Marketing, Strategy, Integrated Marketing, Marketing Strategy, Digital Strategy, Brand Management, Public Relations, Product Launch, Business Development.
Who are Bryan Gassler's colleagues?
Bryan Gassler's colleagues are Karla Contreras, Scott Grove, David Horne, Chad Blanchard, David Curtis, Parke Maclean, Jeff Pruett.
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