Bryan Gassler Email & Phone Number

Charlotte, Nc, Us

Fort Mill, South Carolina, Us

Responsible for defining and executing the company’s eCommerce strategy for customer-facing digital products inclusive of omni-channel capabilities that span the entire rental lifecycle (order capture, rental management, service, payments). Core initiatives include team building, product management, agile delivery, analytics, and improving CX by uniting cross-functional stakeholders and teams to transform the company into a digital enabled organization focused on improving the customer experience by connecting our brick and mortar operations to our digital storefronts. Goals include increasing levels of digital order capture, repeatable business, customer engagement, and loyalty.

Fort Mill, South Carolina, Us

Defined and executed the company’s marketing strategy starting with organizational design tied to revenue producing outcomes. Focused on building the team and establishing digital marketing capabilities. Transformed legacy team from sales support to a strategic business partner focused on delivering ROI. Handled brand management, budgets, ecommerce, design, communications, field marketing, digital marketing, and customer research. Helped position Sunbelt as a premium brand driven by its exceptional customer service and expertise in rental products and applications. Grew website to #1 in the industry.

Washington, District Of Columbia, Us

★ Consistently produced qualified leads through the alignment of sales and marketing initiatives with digital demand generation strategies.★ Directs a team of five professionals engaged in the acquisition of agreements to remove water infiltration following hurricanes, floods, and other emergency scenarios.★ Launched formal frameworks and strategy while providing leadership and direction to ensure the achievement of company goals.★ Builds and implements marketing campaigns to educate clients on the company's Dewatering services and solutions.★ Created a marketing-sourced pipeline of business opportunities through the management of demand generation initiatives.★ Successfully positioned Xylem as a thought leader and trusted solutions provider by creating an effective public relations strategy.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT XYLEMXylem (XYL) is a leading global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential and commercial building services, industrial and agricultural settings.

Washington, District Of Columbia, Us

★ Transitioned the company to a global digital marketing strategy, including the consolidation of 200 websites across five business units under a single online presence.★ Oversaw all vendor and consultant relationships and maintained accountability for an annual budget of $1M.★ Developed individual websites to capture the attention of specific target markets, optimizing each site to secure new business opportunities from digital leads.★ Innovated a global digital marketing vision that resulted in over 4,000 qualified sales leads yielding in $60M in revenue opportunities in 2013; applied email marketing, PPC, display, and social media tactics across 20 global digital campaigns.★ Executed SEO strategy and optimization that increased organic web traffic by 34%.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT XYLEMXylem (XYL) is a leading global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential and commercial building services, industrial and agricultural settings.

Washington, District Of Columbia, Us

★ Led content development, campaigns, and public relations efforts in up to 13 languages in support of the Dewatering Business Unit worldwide.★ Spent one year on assignment in Stockholm, Sweden, developing cultural sensibilities and international business experience.★ Developed value propositions and marketing communications plans to support three global product launches.★ Served as Project Manager leading the development and launch of iOS and Android apps.★ Ran a digital marketing pilot campaign that generated 26 requests for product demonstrations, two pump sales, and $50K in revenue produced by a 10-day campaign focused on email marketing, PPC, and remarketing.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT XYLEMXylem (XYL) is a leading global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential and commercial building services, industrial and agricultural settings.

★ Established brand awareness, promoted new products, and generated sales leads.★ Managed four direct reports dedicated to public relations, media buys, ad production, content creation, and campaign management.★ Oversaw the development of a lead management system and a complete website redesign.★ Managed trade show programs for over 75 domestic, international, and regional shows annually.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT GODWIN PUMPSGodwin, a brand of Xylem, is a global leader in the supply of fully automatic self-priming pumps used in temporary and permanent applications.

★ Engaged in domestic and international trade shows, integrated campaigns, and public relations to increase brand visibility and generate qualified sales leads. ★ Oversaw programming for over 30 trade shows annually with an annual trade show budget of up to $500K.★ Ensured the success of multiple integrated campaigns across print, video, and online channels.★ Produced website items, press releases, case stories, feature articles, and sales collateral.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT GODWIN PUMPSGodwin, a brand of Xylem, is a global leader in the supply of fully automatic self-priming pumps used in temporary and permanent applications.

New York, Us