Developing content strategies and partnerships in the music industry.Current clients include Pinpoint, AnyRoad and Session.Past clients including Concord Music and Electric Lady Studios.

- Leadership and Team Management: Built the Creator Services team (6 reports) to foster third-party artist content creation. This multifaceted team covered A&R, audio and video production, and studio operations- Strategic Studio Expansion: Orchestrated the design and execution of Splice's first studio in London at Tileyard, housing four of the company's top-earning sample labels. This initiative bolstered revenue and paved the way for lucrative audio and video collaborations with artists and brands. Project management included gear, systems and interior design, partner management and a $1M+ budget- Optimized Studio Operations: Moved Splice into the iconic Los Angeles Sound Factory Studios. The transformation of this space enabled efficient production of Splice's audio and video content, while also serving as a central hub for songwriting camps and partner events with partners like Platoon, Arturia, and Beats by Girlz- Innovative Label Launch: Conceived and launched the in-house sample label, "Signal Path," featuring diverse artists who previously lacked a clear path to collaborate with Splice, recording at Splice studios around the globe. This initiative expanded the company's content portfolio and artist partnerships and enabled the company to go beyond working with traditional sound designers and work with any artist- Revamped Content Optimization: Developed and introduced Creator Review, a revamped process for identifying and maximizing artist content opportunities across the company. This innovation streamlined operations and improved content quality. In 6 months, 400+ opportunities were considered, 75+ made it to Creator Review and 65+ of those created content across 25 in-house labels and marketing initiatives

- Strategic Content Development: Spearheaded the content strategy and production for Splice's groundbreaking educational video venture, "Skills", aimed at unlocking music production education tailored to Splice users- Detailed Operational Support: Identified and managed multiple studio partnerships, production teams, budgets, and logistics to create hundreds of expert-led multi-video tutorials- Talent Management: Identified a group of world class educators to develop curriculum, deliver lessons on camera and train additional talent for Skills videos, with an emphasis on underrepresented and diverse talent- Cross Functional Leadership: Effectively communicated the content's value across the organization, while relaying and integrating feedback from internal partners back thru the production team- Timely Execution: Successfully delivered all necessary content required to launch Skills alongside a new multi-tiered subscription offering, with Skills unlocking a higher price tier for the Splice platform

- Created Spotify's largest and most successful original content series to date; Spotify Singles- Booked and produced recording sessions with major artists including Taylor Swift, Paul McCartney, Shawn Mendes, St. Vincent, Demi Lovato, The Arcade Fire, Miley Cyrus, Keith Urban and more- Drove nearly two billion streams, millions of dollars of payments to artists, and hundreds of thousands of new users to Spotify- Designed and equipped Spotify's in-house state of the art recording studio in NYC- Managed a team of veteran audio engineers- Formed relationships and oversaw sessions at iconic global studios including Abbey Road (UK) , Electric Lady (NY), The Village (LA), Sound Stage (Nashville) and many more

- Managed the production of original audio and video content created with artists, exclusively for Spotify users- Programs included Spotify Sessions, Spotify Landmark, Spotify House, and more- Produced the first piece of original video content to land on Spotify (Rap Caviar x Spotify Sessions: Ty Dolla $ign feat. Wiz Khalifa)

Managed day to day label and artist relations between Spotify and various major and indie labels, including Warner (and ADA), Sony (and RED), Beggars Group, Sub Pop, Epitaph, etc.

New digital product management for Rhino catalog artists like Led Zeppelin, The Doors, The Grateful Dead, etc.

Managed a roster of revenue generating accounts, overseeing unique marketing concepts to drive consumption and build fanbases

Launched and maintained websites for WMG artists, marketing new releases, tours, merchandise and more, as well as creating and executing strategy around fan club messaging and engagement

Supported sales and marketing efforts at both physical and digital retailers, in addition to research on emerging technologies

Promoted artists on all the Boston area college campuses thru the use of physical and digital tools, events and radio airplay, as well as at local retail and lifestyle locations

Assisted the national account teams in Minneapolis supporting major retailers like Target and Best Buy