Database Marketing and Analysis. Create, execute and analyze DM campaigns. Build custom databases, matrices and proformas. Expertise in USPS rules and requirements. Ensure the quality, accuracy and timeliness of analytics utilized by our customers and our company. Ensure the validity and accuracy of all data pertaining to a campaign. Control protocol and compliance with industry standards for data and DM rules and requirements. Direct report to the owner of Data Unlimited. Ensure new technologies are up and running properly through a beta period, introduce and teach these technologies to others in the company. Over 10 years of experience working with companies such as Pinnacle Gaming, Caesar's Entertainment, Build-A-Bear Workshops, Beltone, Toyota, Hospice of Southern Illinois, SIUE, and BJC Healthcare.

Build, pull and develop DM campaigns. Analyze the performance of DM campaigns using canned and ad hoc queries. Build and develop matrices, proof and approve campaigns.

Write rules and regulations of promotions and special events, work hand-in-hand with Gaming Commission to get approval. Work and emcee special events and promotions. Responsible for Winnings Report (winnings taxes reported to Gaming Commission). Create and execute special events and promotions through corporate or brainstorming.