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Strategic general manager with strong global business development, marketing and technical/engineering background across public, corporate VC, private equity and family-owned companies. Successful track record in entrepreneurial, turnaround and growth businesses developing and executing robust technical, business and sales strategies. Strengths in:General Management and P&L Leadership. Full P&L responsibility for a consumer company that grew by 40% in two years. Skilled in change leadership and business transformation, business integration, global restructuring, cross functional process optimization, cost reduction and price/margin optimization.Global Business Development. Global B2B sales leadership experience, plus extensive B2B2C experience working directly with Walmart, Lowes, Home Depot, Amazon, Ace, Target, Tire Rack and independent retailers to create compelling customer and consumer value propositions. Global experience developing and negotiating strategic partnerships, collaborative alliances and co-marketing initiatives. Significant Corporate Venture Capital and M&A experience.Strategic Marketing. Drive global growth by building a consumer-led culture. Use market intelligence and analytics to gain consumer insights and develop winning strategies to exploit new markets. Extensive global branding, digital marketing and e-commerce experience.Product Development, Innovation and Commercialization. Leverage solid engineering background to drive successful technology development and commercialization, robust product and technology road mapping, and value-engineered new product and optimized global manufacturing strategies. Hold several patents. Extensive intellectual property, external-innovation and commercialization partnership experience.
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Vice President Of Product Management And MarketingThe Step2 Company Nov 2023 - PresentStreetsboro, Ohio, Us -
Vp Of Global MarketingBettcher Industries Jun 2020 - Nov 2023Birmingham, Ohio, UsLed the development and validation of the Bettcher business and commercial growth strategy, providing the foundation for the successful sale of the business from MPE partners to KKR.• Developed the company’s strategic growth plan, mapping detailed market opportunity at the customer level, both new and existing. • Developed and implemented new strategic planning process using market data, research and analytics.• Reorganized marketing team to create product management and analytics leadership capabilities.• Restructured product portfolio and pricing programs using an 80/20 PLS approach, reducing SKU count and driving global new equipment growth while increasing margins.• Restructured New Product Development team and implemented new NPD and Innovation Processes, implementing an increased focus on customer needs and an in-field ethnography-based approach. -
Vice President Na Evsa Sales And MarketingAts Automation Mar 2019 - Jun 2020Cambridge, On, CaResponsible for developing the company’s growth strategy and realigning the commercial organization to support the Automotive Industry’s transition to electric powertrain systems, including the development of global commercial capabilities and support of strategic acquisition initiatives.• Led global cross-functional strategy development to position the division for growth in the EV market.• Restructured the sales organization to increase focus on key accounts and drive a challenger selling model.• Developed a new forecasting model/process to enable improved risk assessment and mitigation planning.• Established formal goal setting and incentive structure to ensure sales alignment with operating plan. -
Vice President MarketingCooper Tire & Rubber Company May 2016 - Mar 2019Transformed the marketing organization to create a consumer-led culture. Managed a marketing team including: Brand, Product, Digital, Channel, Customer Service, Company-Owned Retail, Pricing, Motorsports and Analytics.• Restructured the brand portfolio, including redefining brand consumer value propositions targeting key consumer segments validated through extensive global consumer testing. Developed refreshed positioning of the Cooper brand.• Created a consumer-led product development and innovation process that was integrated with the existing operational stage-gate process.• Developed a new price and customer program structure to drive incremental lift from trade promotion, including both distribution and retail. • Piloted digital marketing programs with select retail partners to identify in-market consumers, drive engagement and deliver them to Cooper retail partners. • Increased retail penetration leading a data-driven challenger sales approach in the Mass and E-Commerce channels gaining substantial retail placements in new accounts including Walmart and Tire Rack.• Built internal market research and analytics capabilities and created a digital marketing team and Digital Innovation Lab.
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Vice President Of Residential MarketingArmstrong World Industries Apr 2015 - May 2016Lancaster, Pa, UsRebuilt Marketing and Product Management organization in preparation for spin-out of the Flooring Business Unit.• Led strategic planning to re-establish consumer-pull as focus of the business model. Identified market opportunities, including where-to-play and how-to-win strategies. New strategy was approved by the Board of Directors.• Established consumer research function as part of business development, innovation and digital marketing processes. -
Vp Global Sales, Marketing And StrategyIxmation Corporate Jan 2013 - Feb 2015Recruited by Swiss equity firm, Conzzeta, to turn-around and divest Ixmation, a global automation business. • Developed the strategic business and organizational realignment plan, which resulted in a rapid reversal of financial results. • Managed global P&L and developed integrated global business and marketing strategy with regional operating plans to leverage geographically diverse capabilities across operating network.• Established global organizational structure, unifying autonomous local entities through a hybrid matrix.• Transitioned global sales organization to a key account-based structure, creating global account teams to service multi-national customers.• Negotiated and managed multi-national and international customer agreements.
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Director Of Global Marketing - Consumer DivisionValspar Dec 2009 - Jan 2013Cleveland, Oh, UsTransformed the company from a private label, sales driven organization to a branded, consumer marketing focused organization. Key team member that quickly drove the company to the #2 brand in the market.• Led new product development and portfolio realignment, repositioning the product portfolio to increase trade-up activity and improve mix. • Created an E-commerce and digital marketing strategy leveraging existing technology, social media and digital color technologies to establish the Valspar brands earlier in the consumer purchase decision process. • Led collaborative negotiations with lead retailers, including Amazon, Lowes and Target. • Established a new market research and analytics function. -
General Manager / Associate Director - Duracell Global Portable Devices & Garrity Industries, Inc.Procter & Gamble Mar 2007 - Dec 2009Cincinnati, Ohio, UsP&L responsibility for global Duracell Lighting and Garrity Industries, a portable lighting company acquired in 2006.• Integrated global Duracell portable device business into acquisition; managed combined business as a standalone.• Expanded Duracell lighting revenues by more than 50% in two years, while increasing margins and growing the Duracell battery-adjacent device business.• Created organizational structure, managed a dual-brand product portfolio realignment, and implemented key product development, manufacturing, marketing and sales process improvements. • Restructured the company’s operations, consolidating manufacturing and building the organization and structure to support innovation, product development and high-quality/low-cost manufacturing.• Developed product and technology road-mapping. Produced and executed “where to play” and “how to win” marketing and technology strategies based on key consumer and category insights.• Developed post-acquisition strategic and operational integration plans for Garrity; managed the final process of integrating the combined business into P&G in 2009. -
Program Manager - DuracellProcter & Gamble Jun 2005 - Mar 2007Cincinnati, Ohio, UsLed significant programs including creating a global alliance that identified key consumer insights and developed associated new technology, enabling advantaged participation in the battery-adjacent portable products categories. Created the business and program plans to upgrade Duracell’s US produced C and D cells, and assessed emerging power-system technologies, including fuel cells, rechargeable batteries, recharging technology, and new primary power systems. Also developed IP strategies including licensing, purchase, co-development/alliance, and company acquisition.
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Manager, Strategic Planning & Alliances - DuracellProcter & Gamble Nov 2001 - Jun 2005Cincinnati, Ohio, UsWorked closely with Duracell’s President and senior executives to formulate a long-term growth strategy through adjacencies, and leveraging company assets and capabilities via acquisitions and alliances.
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Manager, New Business Development, New Product And Strategic Oem Sales - DuracellProcter & Gamble Apr 2000 - Nov 2001Cincinnati, Ohio, UsConceptualized and developed a business and technical strategy for a new primary prismatic lithium battery for digital cameras including developing program and manufacturing plans. Led global sales activities with both OEM and retail customers, resulting in global distribution. Led product design and engineering consulting services to strategic device OEMs (HP, Nikon, Sony, Samsung and Microsoft).
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Project Engineer, Equipment Engineering - DuracellProcter & Gamble Apr 1999 - Apr 2000Cincinnati, Ohio, UsResponsible for the conceiving, budgeting and designing next-generation 800ppm+, continuous motion negative cap/anode assembly machine. Also developed, designed and implemented high-speed (600ppm) cam actuated, indexing resistance weld machine for European manufacturing plant.
Bryan Hesse Skills
Bryan Hesse Education Details
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Rensselaer Polytechnic InstituteManagement Of Technology
Frequently Asked Questions about Bryan Hesse
What company does Bryan Hesse work for?
Bryan Hesse works for The Step2 Company
What is Bryan Hesse's role at the current company?
Bryan Hesse's current role is VP of Product Management and Marketing.
What is Bryan Hesse's email address?
Bryan Hesse's email address is bl****@****ire.com
What is Bryan Hesse's direct phone number?
Bryan Hesse's direct phone number is +120384*****
What schools did Bryan Hesse attend?
Bryan Hesse attended Rensselaer Polytechnic Institute.
What skills is Bryan Hesse known for?
Bryan Hesse has skills like Cross Functional Team Leadership, Product Development, Strategy, New Business Development, Management, Marketing Strategy, Consumer Products, Strategic Partnerships, Business Development, Manufacturing, Strategic Planning, Program Management.
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