Bryan Huber Email and Phone Number
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As a strategic and results-driven marketing, data and technology leader, I have built and led agency and digital teams across the globe, delivering maximum financial results and long-term impact for franchise, corporate and high-growth companies. I specialize in guiding organizations through strategy, innovation, planning, investment, business integration, and execution of digital initiatives.My strategic approach to problem-solving involves understanding the user and aligning their needs with organizational goals to create solutions that drive long-term impact through an "always-on" full-funnel marketing approach. I leverage a data-driven approach to continuously test and optimize web, mobile, search, local, email, paid, and social channels, partnered with exceptional creative, to improve results and drive maximum ROI.In addition, I possess deep knowledge of MarTech and all phases of digital production, including functional and needs assessment, layout and architectural design, search optimization, digital analytics, functionality, maintenance, product lifecycle, and agile processes. This enables me to develop and execute digital strategies that effectively solve complex business and marketing problems.I have also played a pivotal role in guiding our brands on the strategic use of AI tools, improving our operational, marketing, and data capabilities, and fostering new opportunities for innovation and efficiency as we help them adopt suitable AI solutions.As a thought leader in the industry, I have presented at numerous conferences and events, including the CMO Council, LiveRamp Summit, Invoca Summit, and SalesForce/ExactTarget Connections Conference. I was an Adjunct Professor in Miami University's Emerging Technology for Business and Design program, where I taught the latest innovations to drive students' future success.Finally, I'm proud to be a founding member of the Ohio Interactive Awards, which recognized excellence in digital design, marketing, and strategy. As part of the Columbus Web Analytics Wednesday organizing team, I'm committed to staying on top of the latest trends and insights in data-driven marketing.
Elevate Care International
View- Website:
- ecibrands.com
- Employees:
- 9
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Global Vp Of Digital Marketing And AnalyticsElevate Care InternationalColumbus, Oh, Us
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Global Vp Of Digital Marketing, Analytics, And ItElevate Care International Nov 2023 - PresentIrvine, California, UsSummary:As the leader of our worldwide digital strategy, marketing and data analytics, I have the privilege of shaping how our global brands connect with consumers across the digital landscape. My focus is on creating a cohesive marketing approach that drives revenue and system growth, through integrated digital campaigns across social media, content, email, SEO, and paid media. Ultimately, my goal is to create a seamless and memorable consumer experience that sets us apart from the competition.Current responsibilities:Directly supervise and develop a distributed U.S. team, including digital marketers, data engineers, developers, product management, information technology and support staff.Collaborate across the organization to understand business needs, vision, and strategy to align with business goals.Define, lead and oversee the digital strategy, digital marketing approach and digital operations for Home Care across all countries of operation.Consistently interact with country leadership to establish countries’ digital vision and strategy. Ensure consistency with Elevate Care International’s macro approach. Provide ongoing digital leadership with global marketing teams and digital agencies.Form a deep understanding of customer needs by segment, and brand goals to help define front-end digital experiences, lead generation strategies and ongoing measurement and reporting capabilities.Develop, evolve and maintain a long-term marketing technology and AI vision for the organization.Oversee and lead the management of privacy solutions and website security across all global digital properties.Elevate Care International was established through acquisition by The Halifax Group from Sodexo to deliver exceptional in-home care services and expanding franchising opportunities. Brands included in the portfolio include Comfort Keepers, The Good Care Group, Prestige Nursing + Care and Prima Assistanse.
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Visiting Faculty MemberMiami University Jan 2022 - Sep 2024Oxford, Oh, UsTeaching in the Emerging Technology in Business and Design (ETBD) program, a “transdisciplinary” program at Miami University, examines how digital media disrupts traditional disciplines. Taught courses that included: Digital Marketing and Branding Essentials (MKT419), Introduction to Product Management (IMS421), and Intermediate Interaction Design and Development (IMS322). -
Worldwide Vp, Digital Marketing And Digital Analytics At Sodexo Home Care WorldwideSodexo Feb 2018 - Nov 202392866 Issy Les Moulineaux Cedex 9, FrAs the leader of our worldwide digital strategy, I have the privilege of shaping how our brand connects with consumers across the digital landscape. My focus is on creating a cohesive marketing approach that drives revenue and system growth, through integrated digital campaigns across social media, content, email, SEO, and paid media. Ultimately, my goal is to create a seamless and memorable consumer experience that sets us apart from the competition.About SodexoSodexo, a Fortune Global 500 company, has been elevating the lives of adults and seniors for 25 years by providing companionship and personal care services in the home, wherever home may be. Sodexo provides these services in multiple countries including North America, South America, Europe and Asia. In 2023, The Hailfax Group acquired Sodexo Worldwide Home Care division creating Elevate Care International. -
Global Director, Digital MarketingComfort Keepers Oct 2014 - Feb 2018Irvine, California, UsComfort Keepers®, a Sodexo brand, is a leading franchise network in the global in-home care market for seniors and other adults needing care. Key accomplishments:• Evaluate overall digital approach, identified gaps and created a strategy to drive results at the corporate and franchise level • Identified agency partners to help franchisees with their local digital marketing goals• As a committee member for the National Brand Fund drove the evolution of the digital marketing approach• Brought rigor and governance to analytics, measurement and testing across 400+ websites• Drove 4x calls through unique audience modeling• Manage a national localization strategy including directory listings, reviews and SEO• Oversee international digital marketing efforts in Ireland, United Kingdom and France -
Vice President, Digital MarketingOrigami Owl Custom Jewelry Jul 2014 - Oct 2014Chandler, Az, UsOrigami Owl Custom Jewelry is a social selling company which features a trend-setting line of customizable jewelry. In three years, Origami Owl has grown to tens of thousands of Independent Consultants across the country who run their own businesses.I led the digital marketing team with strategy, planning, investment, return, business integration, and execution of web, email, mobile and social initiatives during hyper-growth within the organization. Primary responsibilities include marketing operations and strategy. -
Director, Digital StrategyThirty-One Gifts Sep 2012 - Apr 2014Columbus, Ohio, UsThirty-One Gifts is one of largest Direct Selling companies in the world. Committed to helping women celebrate, encourage and reward themselves through running their own businesses.I led the organization with strategy, planning, investment, business integration, and execution of web and internet initiatives. Oversaw a cross-functional team that defines processes for effective execution of a comprehensive digital strategy, management of front-end assets, and continuous process improvement to support changing business needs. Through my leadership we continuously examined data and made recommendations to the executive team to evolve web, mobile, email and social. Additionally, I worked with business units to define the scope, requirements, budget, benefit analysis, cost justification, and potential revenue for initiatives.Responsibilities:• Marketing operations• Develop strategy for web, email, mobile and social• Develop innovative products for our field• Provide digital integration within the organization• Responsible for reporting analytics in monthly business reviews• Manage the front-end team of user experience, designers and developers• Oversee recruiting, hiring, training, developing, monitoring, and performance of staff• Worked effectively with internal and external partners to complete initiatives• Create and manage technology products• Lead generation• Digital analytics and optimization• Web and mobile commerceSoftware:• Salesforce Marketing Cloud• Return Path• Facebook Advertising• Google Analytics Premium• Simply MeasuredKey accomplishments:• Launched iOS and Android native apps to support our field (Upon launch, app captured #1 ranking in the App and Google Play stores in the business category)• Achieved a 1200% return on spend through Facebook advertising• Redesigned the email lead generation program to provide better information for our field• Uncovered key business insights through collaboration with IT and BI teams -
Associate Director Of Web StrategyThirty-One Gifts Mar 2011 - Sep 2012Columbus, Ohio, UsThrough my leadership we continuously examine data and make recommendations to the executive team to evolve web, mobile, email and social. Additionally, I work with business units to define the scope, requirements, budget, benefit analysis, cost justification, and potential revenue for initiatives.Key accomplishments:• Built an enterprise level digital presence from the ground up• Increased email click-through rate by an average of 25 percent• Achieved an average of 8 percent conversation (checkout) rate during online sales • Increased website engagement by 325 percent• Helped transition Facebook and Twitter presence to a focused and managed community which led to 600 percent growth in engagement• Led the company into mobility with responsive experiences and native apps• Instilled a data-informed culture with testing and goals• Implemented agile methodologies
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Chief Interactive OfficerPaul Werth Associates Mar 2010 - Mar 2011Columbus, Oh, UsA full-service communications consulting firm with core competencies in public relations, advertising, public affairs, research and digital strategies. The group is focused on serving needs of senior management at mid-sized and large B2B and B2C organizations. As Chief Interactive Officer, took the helm for the digital practice within the firm. That translated into overseeing all aspects of the digital process, including estimating projects, strategy, internal process and identifying areas to increase profitability. It additionally meant keeping up with trends in a rapidly-evolving industry. Responsibilities included: • Focusing on integration of traditional public relations and marketing with digital team• Developing new business and building on existing business• Working directly with C-level executives• Crafting internet strategy for all client accounts• Account and project management• Overseeing recruiting, hiring, training, developing, monitoring, and performance of staff• Collaborating with creative, account services, public relations, production and contract team members as well as strategic partners• Providing digital thought leadership within the agency and the community at large -
Chief Interactive Officer/OwnerHuber+Co. Interactive Sep 2003 - Mar 2011Columbus, Ohio, UsA full-service digital services firm with core competencies in strategy, user experience, design, development and maintenance. The company focused on serving mid-sized to large organizations and agency partners.Clients included: Nationwide Insurance, JPMorgan/Chase, The Arena District, The Columbus Marathon, The Ohio State University Medical Center/The James, WOSU, Nationwide Better Health and The North Market. As principal of the firm, I was responsible for the creation, management, growth and profitability of the firm. I oversaw company decision and strategy for all new and existing business development. The firm went from $0 in 2003 to $750,000+ in 2010 under my guidance and was successfully sold to Paul Werth Associates in 2010.Responsibilities included: • Overseeing all aspects of building and running the firm• Overseeing recruiting, hiring, training, developing, monitoring, and performance • Developing strategic partnerships• Setting creative direction, overall digital strategy and company philosophy
Bryan Huber Skills
Bryan Huber Education Details
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Miami UniversityGraphic Design And Photography -
Northwestern UniversityAi & Analytics
Frequently Asked Questions about Bryan Huber
What company does Bryan Huber work for?
Bryan Huber works for Elevate Care International
What is Bryan Huber's role at the current company?
Bryan Huber's current role is Global VP of Digital Marketing and Analytics.
What is Bryan Huber's email address?
Bryan Huber's email address is br****@****ail.com
What is Bryan Huber's direct phone number?
Bryan Huber's direct phone number is +161428*****
What schools did Bryan Huber attend?
Bryan Huber attended Miami University, Northwestern University.
What are some of Bryan Huber's interests?
Bryan Huber has interest in Hockey And Mountain Biking, Music, Parenting, The Internet, Movies.
What skills is Bryan Huber known for?
Bryan Huber has skills like Digital Strategy, Seo, Digital Marketing, Marketing, Social Media Marketing, Social Media, Advertising, Creative Direction, User Experience, Web Design, Web Analytics, Email Marketing.
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