With over 28 years of experience in media and marketing, I am a Development Director at IML Group, a leading B2B information provider serving various technology and manufacturing markets. My role is to help build IML's product set to ensure we can deliver long-term solutions that meet and fulfill our clients' marketing needs.I have a proven track record of creating multimedia campaigns that drive businesses forward over the short and long term, across a wide range of industries and channels. I have worked with clients such as HSBC Asset Management, Samsung Electronics, Vodafone, Eurotunnel Le Shuttle, The Post Office, Dell, and easyJet, among others. My specialties include strategic planning and buying across all media channels, especially DR favorites such as door drops, 3rd party inserts, press, TV, online display, and search. I am passionate about connecting product and service providers with relevant, senior purchasing communities, and delivering on Sergio Zyman's view of the world: "Sell more stuff, to more people, more often, for more money".