Bryan Kelly

Bryan Kelly Email and Phone Number

Chief Marketing Officer @ Afterprime
Canberra, ACT, AU
Bryan Kelly's Location
Canberra, Australian Capital Territory, Australia, Australia
Bryan Kelly's Contact Details

Bryan Kelly work email

Bryan Kelly personal email

About Bryan Kelly

With over 20 years of extensive experience in product innovation and delivery, I have successfully navigated highly regulated digital verticals, including gambling, insurance, and trading.My career is defined by delivering scalable, high-impact products within varying budgets and building high-performing teams through mentorship and alignment.I pride myself on fostering strong stakeholder relationships, even in the most complex environments.My expertise spans end-to-end product management, marketing automation, and data-driven decision-making, allowing me to create customer-centric solutions that drive measurable results. Whether leading a global remote development team or implementing AI-powered systems to reduce fraud and enhance user engagement, I thrive at the intersection of strategy, innovation and execution.Career highlights include:🔥 Leading the design and delivery of client and admin trading portals for a financial firm with USD $10B monthly trading volume, integrating payment gateways, KYC, analytics, CRM, and multiple trading platforms.🔥 Spearheading Australia's first IoT-based car insurance app, acquiring 20,000+ users in under six months at a low CPA.🔥 Developing and launching In-Play betting solutions that generated $280M in additional revenue within a year, earning "Innovation of the Year" at the EGR Australia Awards.🔥 Leading product migrations and go-to-market strategies for multi-million-dollar platforms, consistently driving growth and innovation.I am passionate about designing digital strategies that balance creativity and analytics to optimize customer acquisition, retention, and overall experience.Areas of Capability:✅ Product Innovation✅ Product Management & Delivery✅ Marketing Automation & Strategy✅ Data-Driven Decision Making✅ Affiliate Marketing✅ Conversion Optimisation✅ Search Engine OptimisationStakeholder ManagementI seek to work with organizations that push boundaries and create transformative value for their customers and industries.Let’s connect and explore exciting opportunities to collaborate.DM secret word "wurm"

Bryan Kelly's Current Company Details
Afterprime

Afterprime

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Chief Marketing Officer
Canberra, ACT, AU
Website:
afterprime.com
Employees:
17
Bryan Kelly Work Experience Details
  • Afterprime
    Chief Marketing Officer
    Afterprime
    Canberra, Act, Au
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  • Apple Isports Group, Inc (Aapi)
    Chief Product Technical Officer
    Apple Isports Group, Inc (Aapi)
    Canberra, Act, Au
    View
  • Apple Isports Group, Inc (Aapi)
    Chief Technology Officer
    Apple Isports Group, Inc (Aapi) Feb 2024 - Present
    Irvine, California, Us
    Accountable for delivery of sports betting platform (AU), casino platform (USA) and martech integrations.
    View
  • Self-Employed
    Independent Consultant
    Self-Employed Nov 2023 - Feb 2024
  • Logicalcube
    Chief Marketing Officer
    Logicalcube May 2023 - Oct 2023
    Sydney, Nsw, Au
    Accountable for creating digital presence, content marketing and lead generation funnels.
    View
  • Afterprime
    Chief Product Officer
    Afterprime Oct 2019 - Apr 2023
    Providence, Mahe, Sc
    Product owner for brand new cloud-based Client Trading and Admin Portal within 12 months due to an organisation de-merger with USD$10b monthly trading volume.Client Trading Portal included complex integrations to payment gateways, KYC, product analytics, CRM and multiple trading platforms.Created go-to-market strategy and executed marketing and automation campaigns.Key Value:- Led a 100% remote development team based in Australia and Vietnam- Defined product requirements, produced wireframes, user stories and triaged bug fixing- Tracked, monitored, and reported on risk register, project financials, bugs during UAT and delivery performance to stakeholders- Articulated and defined product roadmaps utilising Impact Mapping, Story Mapping and Event Storming strategies
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  • Impelus (Asx:Ims)
    Head Of Product (Consultant)
    Impelus (Asx:Ims) Apr 2019 - Sep 2019
    Sydney, Nsw, Au
    Accountable for martech stack integration across multiple lead generation verticals to improve CPA and ROI performance measurement.- Led product development in support of new channels to deliver lead generation campaigns- Implemented CRO best practices to tweak CPA for paid and owned channelsKey Value:- Reduced operational costs circa 20%- Improved lead acquisition volume for clients- Reduced client acquisition CPA
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  • Ubi Group Pty Ltd
    Product Director
    Ubi Group Pty Ltd Jan 2018 - Feb 2019
    Accountable for full end-to-end product development and delivery of Australia first mobile telematics (IoT) based car insurance native app (iOS and Android).Apps included complex integrations to payment gateways, mobile telematics and insurance algorithms, product analytics, CRM and multiple marketing platforms.Key Value:- Acquired 20k+ users in less than 6 months at low CPA- App tracked and scored in excess of 3m car trips (Australia)- StartCon 2018 Awards (Best Mobile App Startup) Nominee
  • Topbetta
    Head Of Product
    Topbetta Jun 2016 - Dec 2017
    Melbourne, Victoria, Au
    Implemented AI platform to detect credit card and promo abuse networks, reducing risk and charge back exposure & fraud costs.Implemented CRM & Live Chat reducing operational costs to support user base.Implemented UI-based analytics to measure granular usage of web & native apps to measure product changes impact on adoption.Implemented Web Push notifications - resulting in 7x yield in ROI.Key Value:- 12% Increase in ecommerce conversion rate- 23% Increase in per session value- 9% Increase in average transaction value- 700+% Increase in FTD conversion rate
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  • William Hill
    Head Of Innovation
    William Hill Mar 2015 - Apr 2016
    London, England, Gb
    Innovation of the Year Winner (In-Play Betting) - EGR Australia 2016.Created UX and full functional specifications for deployment of:- Quick Deposit via Bet Slip- Login via Bet Slip- Registration Abandonment recovery- Intercom (In-App messaging)- Acquisition Optimisation- PayPal Quick Registration
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  • William Hill
    Head Of Ux
    William Hill Jul 2013 - Mar 2015
    London, England, Gb
    Responsible for the migration of sportingbet.com.au website from legacy front-end to a fully responsive design, producing full UX specifications and wireframe prototypes to development team for implementation.Duties also included conversion optimisation of existing and new CX journeys, onsite technical SEO implementation, customised landing page UX and CMS development and deployment; GA E-Commerce deployment and performance reporting.Introduced and conducted A\B and multivariate testing to group of William Hill Australia brands in collaboration with marketing teams.
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  • William Hill
    Affiliate Consultant (Internal Audit) - Contract
    William Hill Jan 2011 - Jun 2013
    London, England, Gb
    Assisted the William Hill Legal and Internal Audit teams in relation to understanding and improving processes and procedures around use of affiliates in and around William Hill Online.Represented Internal Audit as 3rd party consultant in migration of affiliate platform to NetRefer and provided strategic project direction related to retaining organic search value of existing affiliate network.Helped to establish IP Protection and governance strategy and processes around safe-guarding digital assets.
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  • Barlek Investments Pty Ltd
    Owner
    Barlek Investments Pty Ltd Jan 2000 - Jun 2013
    Sports and gaming affiliate marketing
  • Cytrus Technology
    E-Commerce Strategist
    Cytrus Technology Apr 2010 - Dec 2010
    Cape Town, Western Cape, Za
    Responsible for client e-commerce strategy development, search marketing and conversion optimisation.
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  • Gnuworld
    Seo Consultant
    Gnuworld 2007 - Dec 2010
  • Racing Post Trading As Centurycomm Limited
    Seo Consultant
    Racing Post Trading As Centurycomm Limited Mar 2009 - May 2010
    30 Stamford Street, London, Gb
    Tasked with improving the organic search visibility of the brand through link building activities, as well as providing onsite SEO consultancy services.
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  • William Hill
    Seo Consultant
    William Hill Apr 2007 - Aug 2009
    London, England, Gb
    Provided SEO consultancy services to William Hill Online sportsbook redesign, domain usage and information architecture to increase non-branded organic search traffic to the William Hill group of domains.Services also included link building and social media marketing campaign development and execution.Duties also included UX consultancy for the redesign of the William Hill Online website (OpenBet migration), vetting 3rd party suppliers (Finsoft) deployments in Italy and liaising with PlayTech partners in Tel Aviv, Israel.
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  • Forwardslash
    Usability Specialist
    Forwardslash Dec 2004 - Mar 2007
    Cape Town, Western Cape, Za
    My duties focus mainly on usability of client and end-user facing applications.Responsible for development, management and execution of usability labs. Conducted usability testing in Texas, New York and UK (remotely) for Microgaming Services to improve Download-to-Signup Conversion Rates during desktop casino software installation.My duties included producing wireframe prototypes for new products, investigating the impact and feasibility of existing product changes and integration – as they relate to the overall player experience.
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  • Sportsbook.Com
    Seo Consultant
    Sportsbook.Com Feb 2005 - Oct 2006
    Helped formulate and execute a comprehensive SEO/M strategy to increase onsite and offsite visibility of Sportsbook.com in organic search.Coached and mentored internal SEO resources.
  • William Hill
    Group Webmaster
    William Hill Feb 1999 - Apr 2003
    London, England, Gb
    Responsible for UX, SEO, conversion optimisation and 1st in market product innovation, which included; but not limited to:- Live Odds Banners (ESPN/SoccerNet)- William Hill Radio- Content personalisation based on geo-location
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Bryan Kelly Skills

Seo Sem Usability Conversion Optimization Affiliate Marketing E Commerce Web Analytics Web Project Management Digital Marketing Organic Search Online Gambling Online Gaming Strategy User Experience Online Marketing Web Marketing Mobile Marketing Information Architecture Landing Page Optimization Google Adwords Customer Acquisition Digital Strategy Content Management Online Lead Generation Campaign Management Google Webmaster Tools Seo Copywriting Keyword Research Cms Website Development Web Content Management Mobile Internet Mobile Advertising Management Marketing Strategy Web Development Ppc Pay Per Click Search Engine Optimization Search Engine Marketing

Bryan Kelly Education Details

  • Albert Einstein Institution - Mit
    Albert Einstein Institution - Mit
    Civil Society Project - South Africa
  • University Of Cape Town
    University Of Cape Town
    Political Science
  • Stellenbosch University
    Stellenbosch University
    Industrial Psychology

Frequently Asked Questions about Bryan Kelly

What company does Bryan Kelly work for?

Bryan Kelly works for Afterprime

What is Bryan Kelly's role at the current company?

Bryan Kelly's current role is Chief Marketing Officer.

What is Bryan Kelly's email address?

Bryan Kelly's email address is ic****@****ail.com

What is Bryan Kelly's direct phone number?

Bryan Kelly's direct phone number is +612616*****

What schools did Bryan Kelly attend?

Bryan Kelly attended Albert Einstein Institution - Mit, University Of Cape Town, Stellenbosch University.

What are some of Bryan Kelly's interests?

Bryan Kelly has interest in Science And Technology, Education, Children.

What skills is Bryan Kelly known for?

Bryan Kelly has skills like Seo, Sem, Usability, Conversion Optimization, Affiliate Marketing, E Commerce, Web Analytics, Web Project Management, Digital Marketing, Organic Search, Online Gambling, Online Gaming.

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