AeroLeads people directory · profile
Bryan Kelly Email & Phone Number
Chief Marketing Officer
at
Afterprime
1 work email found
@topbetta.com.au
3 phones found area 126 and 130
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer
Location
Canberra, Australian Capital Territory, Australia
Company size
Who is Bryan Kelly? Overview
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Quick answer
Bryan Kelly is listed as Chief Marketing Officer at Afterprime, a with 17 employees, based in Canberra, Australian Capital Territory, Australia. AeroLeads shows a work email signal at topbetta.com.au, phone signal with area code 126, 130, and a matched LinkedIn profile for Bryan Kelly.
Bryan Kelly previously worked as Chief Product Technical Officer at Apple Isports Group, Inc (Aapi) and Chief Technology Officer at Apple Isports Group, Inc (Aapi). Bryan Kelly holds Commissioned Researcher, Civil Society Project - South Africa from Albert Einstein Institution - Mit.
Company email context
Email format at Afterprime
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{first}.{last}@topbetta.com.au
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AeroLeads found 1 current-domain work email signal for Bryan Kelly. Compare company email patterns before reaching out.
Profile bio
About Bryan Kelly
With over 20 years of extensive experience in product innovation and delivery, I have successfully navigated highly regulated digital verticals, including gambling, insurance, and trading.My career is defined by delivering scalable, high-impact products within varying budgets and building high-performing teams through mentorship and alignment.I pride myself on fostering strong stakeholder relationships, even in the most complex environments.My expertise spans end-to-end product management, marketing automation, and data-driven decision-making, allowing me to create customer-centric solutions that drive measurable results. Whether leading a global remote development team or implementing AI-powered systems to reduce fraud and enhance user engagement, I thrive at the intersection of strategy, innovation and execution.Career highlights include:🔥 Leading the design and delivery of client and admin trading portals for a financial firm with USD $10B monthly trading volume, integrating payment gateways, KYC, analytics, CRM, and multiple trading platforms.🔥 Spearheading Australia's first IoT-based car insurance app, acquiring 20,000+ users in under six months at a low CPA.🔥 Developing and launching In-Play betting solutions that generated $280M in additional revenue within a year, earning "Innovation of the Year" at the EGR Australia Awards.🔥 Leading product migrations and go-to-market strategies for multi-million-dollar platforms, consistently driving growth and innovation.I am passionate about designing digital strategies that balance creativity and analytics to optimize customer acquisition, retention, and overall experience.Areas of Capability:✅ Product Innovation✅ Product Management & Delivery✅ Marketing Automation & Strategy✅ Data-Driven Decision Making✅ Affiliate Marketing✅ Conversion Optimisation✅ Search Engine OptimisationStakeholder ManagementI seek to work with organizations that push boundaries and create transformative value for their customers and industries.Let’s connect and explore exciting opportunities to collaborate.DM secret word "wurm"
Listed skills include Seo, Sem, Usability, Conversion Optimization, and 36 others.
Current workplace
Bryan Kelly's current company
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Afterprime
20 roles · 20 years
Bryan Kelly work experience
A career timeline built from the work history available for this profile.
Chief Product Technical Officer
Chief Technology Officer
CurrentAccountable for delivery of sports betting platform (AU), casino platform (USA) and martech integrations.
Feb 2024 - Present
Independent Consultant
Self-Employed
Nov 2023 - Feb 2024
Chief Marketing Officer
Accountable for creating digital presence, content marketing and lead generation funnels.
May 2023 - Oct 2023
Chief Product Officer
Product owner for brand new cloud-based Client Trading and Admin Portal within 12 months due to an organisation de-merger with USD$10b monthly trading volume.Client Trading Portal included complex integrations to payment gateways, KYC, product analytics, CRM and multiple trading platforms.Created go-to-market strategy and executed marketing and automation campaigns.Key Value:- Led a 100% remote development team based in Australia and Vietnam- Defined product requirements, produced wireframes, user stories and triaged bug fixing- Tracked, monitored, and reported on risk register, project financials, bugs during UAT and delivery performance to stakeholders- Articulated and defined product roadmaps utilising Impact Mapping, Story Mapping and Event Storming strategies
Oct 2019 - Apr 2023
Head Of Product (Consultant)
Accountable for martech stack integration across multiple lead generation verticals to improve CPA and ROI performance measurement.- Led product development in support of new channels to deliver lead generation campaigns- Implemented CRO best practices to tweak CPA for paid and owned channelsKey Value:- Reduced operational costs circa 20%- Improved lead acquisition volume for clients- Reduced client acquisition CPA
Apr 2019 - Sep 2019
Product Director
Ubi Group Pty Ltd
Accountable for full end-to-end product development and delivery of Australia first mobile telematics (IoT) based car insurance native app (iOS and Android).Apps included complex integrations to payment gateways, mobile telematics and insurance algorithms, product analytics, CRM and multiple marketing platforms.Key Value:- Acquired 20k+ users in less than 6 months at low CPA- App tracked and scored in excess of 3m car trips (Australia)- StartCon 2018 Awards (Best Mobile App Startup) Nominee
Jan 2018 - Feb 2019
Head Of Product
Implemented AI platform to detect credit card and promo abuse networks, reducing risk and charge back exposure & fraud costs.Implemented CRM & Live Chat reducing operational costs to support user base.Implemented UI-based analytics to measure granular usage of web & native apps to measure product changes impact on adoption.Implemented Web Push notifications - resulting in 7x yield in ROI.Key Value:- 12% Increase in ecommerce conversion rate- 23% Increase in per session value- 9% Increase in average transaction value- 700+% Increase in FTD conversion rate
Jun 2016 - Dec 2017
Head Of Innovation
Innovation of the Year Winner (In-Play Betting) - EGR Australia 2016.Created UX and full functional specifications for deployment of:- Quick Deposit via Bet Slip- Login via Bet Slip- Registration Abandonment recovery- Intercom (In-App messaging)- Acquisition Optimisation- PayPal Quick Registration
Mar 2015 - Apr 2016
Head Of Ux
Responsible for the migration of sportingbet.com.au website from legacy front-end to a fully responsive design, producing full UX specifications and wireframe prototypes to development team for implementation.Duties also included conversion optimisation of existing and new CX journeys, onsite technical SEO implementation, customised landing page UX and CMS development and deployment; GA E-Commerce deployment and performance reporting.Introduced and conducted A\B and multivariate testing to group of William Hill Australia brands in collaboration with marketing teams.
Jul 2013 - Mar 2015
Affiliate Consultant (Internal Audit) - Contract
Assisted the William Hill Legal and Internal Audit teams in relation to understanding and improving processes and procedures around use of affiliates in and around William Hill Online.Represented Internal Audit as 3rd party consultant in migration of affiliate platform to NetRefer and provided strategic project direction related to retaining organic search value of existing affiliate network.Helped to establish IP Protection and governance strategy and processes around safe-guarding digital assets.
Jan 2011 - Jun 2013
Owner
Barlek Investments Pty Ltd
Sports and gaming affiliate marketing
Jan 2000 - Jun 2013
E-Commerce Strategist
Responsible for client e-commerce strategy development, search marketing and conversion optimisation.
Apr 2010 - Dec 2010
Seo Consultant
Gnuworld
2007 - Dec 2010
Seo Consultant
Tasked with improving the organic search visibility of the brand through link building activities, as well as providing onsite SEO consultancy services.
Mar 2009 - May 2010
Seo Consultant
Provided SEO consultancy services to William Hill Online sportsbook redesign, domain usage and information architecture to increase non-branded organic search traffic to the William Hill group of domains.Services also included link building and social media marketing campaign development and execution.Duties also included UX consultancy for the redesign of the William Hill Online website (OpenBet migration), vetting 3rd party suppliers (Finsoft) deployments in Italy and liaising with PlayTech partners in Tel Aviv, Israel.
Apr 2007 - Aug 2009
Usability Specialist
My duties focus mainly on usability of client and end-user facing applications.Responsible for development, management and execution of usability labs. Conducted usability testing in Texas, New York and UK (remotely) for Microgaming Services to improve Download-to-Signup Conversion Rates during desktop casino software installation.My duties included producing wireframe prototypes for new products, investigating the impact and feasibility of existing product changes and integration – as they relate to the overall player experience.
Dec 2004 - Mar 2007
Seo Consultant
Sportsbook.Com
Helped formulate and execute a comprehensive SEO/M strategy to increase onsite and offsite visibility of Sportsbook.com in organic search.Coached and mentored internal SEO resources.
Feb 2005 - Oct 2006
Group Webmaster
Responsible for UX, SEO, conversion optimisation and 1st in market product innovation, which included; but not limited to:- Live Odds Banners (ESPN/SoccerNet)- William Hill Radio- Content personalisation based on geo-location
Feb 1999 - Apr 2003
3 education records
Bryan Kelly education
Commissioned Researcher, Civil Society Project - South Africa
Albert Einstein Institution - Mit
Ba Hons, Political Science
University Of Cape Town
Ba, Industrial Psychology
Stellenbosch University
FAQ
Frequently asked questions about Bryan Kelly
Quick answers generated from the profile data available on this page.
What company does Bryan Kelly work for?
Bryan Kelly works for Afterprime.
What is Bryan Kelly's role at Afterprime?
Bryan Kelly is listed as Chief Marketing Officer at Afterprime.
What is Bryan Kelly's email address?
AeroLeads has found 1 work email signal at @topbetta.com.au for Bryan Kelly at Afterprime.
What is Bryan Kelly's phone number?
AeroLeads has found 3 phone signal(s) with area code 126, 130 for Bryan Kelly at Afterprime.
Where is Bryan Kelly based?
Bryan Kelly is based in Canberra, Australian Capital Territory, Australia while working with Afterprime.
What companies has Bryan Kelly worked for?
Bryan Kelly has worked for Afterprime, Apple Isports Group, Inc (Aapi), Self-Employed, Logicalcube, and Impelus (Asx:Ims).
How can I contact Bryan Kelly?
You can use AeroLeads to view verified contact signals for Bryan Kelly at Afterprime, including work email, phone, and LinkedIn data when available.
What schools did Bryan Kelly attend?
Bryan Kelly holds Commissioned Researcher, Civil Society Project - South Africa from Albert Einstein Institution - Mit.
What skills is Bryan Kelly known for?
Bryan Kelly is listed with skills including Seo, Sem, Usability, Conversion Optimization, Affiliate Marketing, E Commerce, Web Analytics, and Web Project Management.
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