Vice President, Client Services
Leads the company’s external branding program, helping business owners in brands like NAPAand Tire Pros understand that first impressions of a brand go a long way toward winningcustomers and building their brand value and recognition. Communicating and marketing thevalue position and benefits of the program that leads, on average, to a 35% increase in samestore sales year over year.Assisted in the marketing campaign that drove sales in our external branding program withNAPA AutoCare Centers. This included brand building activities though graphiccommunication, brand strategy and execution, sales presentations and training.Keeping the client’s website updated with new information with client testimonials whileensuring that it reflects new product offerings.Attended national, regional and local trade shows to generate leads and close sales.Supported the team that designs, implements and manages marketing campaigns to helpclients create a strong brand presence in the marketplace.Led and facilitated sessions on the long term and short strategy creation by using a methodical process that created the company’s vision, mission, strategy, tactics and measures of success.