Director Of Partnerships
CurrentConceptualized, developed, and launched a membership-based social app and 2,500+ person community, delivering the best and most affordable wellness experiences for LGBTQ+ individuals, allies, and friends.• Spearheaded the company’s visual identity and creative design, establishing and growing a distinctive brand presence.• Built a team of six from around the world to create a Flutter app, overseeing marketplace launch and reducing costs by $120K.• Managed projects from ideation through go-to-market planning and launch, ensuring adherence to strict timelines.• Conducted focus groups and leveraged feedback from cross-functional teams to drive development, boosting users by 271%.• Partnered with Marketing for platform and event launches and cross-channel promotion, increasing sign-ups by 158%.• Launched social media and email campaigns with targeted user content, boosting in-app user engagement by 45%.• Pioneered an event growth strategy, securing new sponsorships and optimizing budget allocation, resulting in 100% coverage of costs, reduced out-of-pocket expenses, increase in revenue, and reinvestments for further company growth.