Responsible for providing marketing strategy and execution for the Commercial Banking group in the United States, which includes business segmentation and analytics, providing insights and thought leadership on key economic areas, driving content marketing through strategic financial media partnerships, and producing bespoke events for commercial banking growth. Partner with global commercial marketing teams to collaborate on overall strategic marketing objectives and to support non-U.S. based marketing programs. - Direct and lead HSBC’s digital marketing automation program. Program is a two-prong approach that is designed to market to both an established prospect database as well as to build a new prospect pipeline through a strategic digital advertising program.- Direct national mass media/advertising program for U.S. Commercial Banking.- Produce 3-4 large scale multi-national events per year featuring leading global economists, politicians, and corporate finance professionals.- Lead team of marketing project managers who are responsible for executing live events, digital webinars and webcasts, corporate sponsorships, and producing business banking marketing collateral.- Lead HSBC’s U.S. based launch of a global initiative to launch in-house marketing insights and data collection platform

Responsible for Leading marketing strategy and execution for Consumer Banking, Business Banking, Wealth Management and Mortgage divisions including; analysis of consumer behaviors and market trends, capitalizing on opportunities in niche markets, overseeing brand identity/integrity, and supervising a staff of Strategic Marketing Specialists. Manage all electronic channels (digital marketing, corporate website, online and mobile banking platforms, ATMs, and digital branch signage).- Led research and development of the successful re-brand from Astoria Federal Savings to Astoria Bank. This was a comprehensive rebrand that included prospect and customer research (focus groups), updating products and technology, as well as process improvements. In addition, the rebrand included conducting extensive stakeholder interviews, establishing core value propositions for each line of business, and establishing visual and written communication brand guidelines.- Design and implement consumer mass media brand and acquisition campaigns based on institutional goals, market characteristics, and budget, which includes; radio, outdoor media, and print and SEO/digital advertising.- Launched the Middle Market Business Banking Division at Astoria Bank, including developing value proposition, creating a brand identity, and designing strategic marketing plans for account acquisition and customer expansion/retention.- Direct database and analytics team on customer relationship management (CRM) programs, managing profitability models, and reporting return on investment (ROI).- Lead cross-functional partnership with Product Development team to ensure that product lines are competitive and profitable.- Partner with Legal and Compliance departments to ensure that projects meet all regulatory requirements and comply with industry-specific advertising laws.

• Maintained and tracked advertising budgets that served over 50 real estate brokers including leveraging opportunities that maximized exposure.• Coordinate promotion of new property listings. Arranged and attended listing photo shoots. Managed design and production of promotional postcards for new listings.• Assist in developing and placing advertisements in various New York City newspapers and magazines.