Bryan Lafave, Mba Email & Phone Number

United States

• Forged strong business relationships with decision-makers in national-level accounts.
• Negotiated and closed contracts with existing and new clients through RFP bid processes.
• Manage national accounts such as Walmart, Target, Motel 6, Home Depot, and DaVita
• Created customized, account specific sales and marketing strategies to obtain growth
• Utilize Fortune 1000, Forbes 250, and other large corporation metrics to obtain new business
• Maintain a complete understanding of pricing, price strategy, and overall marketing concepts

• Primo Water North America 2012 - 2022TERRITORY ACCOUNT EXECUTIVEACCOMPLISHMENTS
• Manage Key/National level account in HOD/OCS water, filtration, and coffee sales
• Annual revenue growth since 2018 with a high of 15.3% in 2021 through new product penetrationo Exceeding placement goals by more than 50% from 1.1 to 1.89 averageo Circle of Excellence winnero Successfully negotiated.
• Coordinate relationships with major brands such as Keurig and Starbucks
• Improve and enhance previously damaged relationships, resulting in the recovery of lost revenue
• Created account management strategies, sales planning and reporting, and CRM managementPrimo Water North America 2012 - 2018ACCOUNT EXECUTIVE

Boston, Massachusetts, United States

• Reorganized and managed a multi-million dollar, 6-state sales territory
• Worked directly with both retail decision makers and brokers to promote product lineso Expanded account base to over 200 accountso Increased territory sales by 20% identifying needs and penetrating deeper opportunities
• Revitalized brand awareness, developed client-customized marketing campaigns and promotions
• Developed client-customized marketing campaigns in B2B, B2C, and C-Store atmospheres
• Monitored, tracked, and analyzed brand performance and initiatives; translated analysis into needs

Miami, FL

• Promoted to create and manage retail divisiono Created operational and customer service management policies and procedureso Responsible for inventory selection and control procedures resulting in $55K monthly revenueo.
• Managed a team of 5 full and part time employeeso Developed long term customer memberships

Chicago, IL

• Prospected and developed new WI territoryo Closed over 100 new accountso Annual sales of $500K
• Integrated a national partnership with Sysco Foods and ClubCorp Golf Managemento Increased company sales by 35% through partnership with national accounts

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Business Administration And Marketing, General

Activities and Societies: Member of NCAA Division I Men's Basketball team