Responsible for the seamless integration of strategic omnichannel planning with content marketing management and execution. As a 20+ year practitioner of marketing strategy, I understand the process from initial research and analytics, through planning and ideation, connecting to content execution through an omnichannel environment, and lastly tracking and analysis to critical KPIs. This includes finding the sweet spot of both process effeciency and content effectiveness.

Managed agency with $20+ million in sales and $12 million in gross income. Oversight for 70+ employees, 35+ national/regional client roster, and financial management of 5 affiliated companies. This included employee growth and development, client relationship management and growth, process and efficiency improvement, new product/service development, and budget/profitability management. Responsible for agency as well as 4 additional sibling companies in family-owned business portfolio.

Managed agency through consistent year-over-year growth, increased headcount, and expansion of service offerings. Implemented agency strategic planning cycle, new leadership team, and purchase/renovation/transition to new office space/campus. Spearheaded acquisition of research and business intelligence partner and integrated into agency.

Clarksburg CiderJan 2017 - Jul 2022 (5 years 7 months)Developed business plan, secured financing, and managed start-up of alcoholic cider production company and accompanying restaurant. Managed and developed initial branding and marketing strategy, secured initial key retail contract, and provided cost analysis and plan for product roll out that resulted in top market share for initial market within 12 months.

Led acquisition effort for research and business intelligence company. Provided client and prospect management for key accounts, integration of services into full-agency structure, and strategic planning/research analysis for keystone accounts.

(Renamed FARM in 2015) Managed agency through consistent year-over-year growth, increased headcount, and expansion of service offerings. Implemented agency strategic planning cycle, new leadership team, and purchase/renovation/transition to new office space/campus. Spearheaded acquisition of research and business intelligence partner and integrated into agency.

Promotion to manage entire agency and staff, with concentration on strategic planning for clients, overall client relations, research, and agency operations management. Transitioned financial projections from flat single variate models to multi-variate client-specific models. Improved financial reporting and budgeting for agency to improve net profitability. Oversaw agency during ownership transition. Managed transition to client-centered holacratic teams, improving efficiency and effectiveness of agency staff, while flattening organizational structure and empowering team members.

Continued integration of all channel departments, building cross-disciplinary training and planning for agency clients. Developed foundation for agency expertise in market research and utilizing market research and business intelligence as the core of strategic planning for clients. Direct supervision of the account planning, media, digital, public relations, and operations departments.

Continued integration of all channel departments, building cross-disciplinary training and planning for agency clients. Developed foundation for agency expertise in market research and utilizing market research and business intelligence as the core of strategic planning for clients. Direct supervision of the account planning, media, digital, public relations, and operations departments.

Responsible for management of the media and interactive service departments. Implemented full-service media department to include digital transition, media planning standardization, and development of integrated channel planning. Assumed control of digital marketing services and integrated into all channel departments, built out management and staff of discipline, and managed third-party partners.

Media research, planning, buying, and management for 20+ markets in Northeast and Midwest U.S., including franchise/quick service restaurants, political candidates, live events, retail, hospitality, and automotive.

Responsible for media research, planning and placement for all agency accounts. Assisted in managing client trade show marketing and presence.

News production including ENG, editing, audio and in-studio production.

News production including ENG, editing, audio and in-studio production.

Corporate communications production including video/audio production, live event management and stage production.