Bryan Liew Email and Phone Number

Accountable for the performance of the largest Traditional Trade Account for Philips Lighting in ASEAN. Smart Lighting Portfolio: Philips Hue & WiZ connected. LED & Conventional Portfolio: Philips Tubes, Bulbs, Downlights, Flood Lights, etcNotable achievements in 2023:-1. Introduction of WiZ connected into branded retail channel via Harvey Norman, TMT, Ai Home. 2. NPI launch event presenter for Solar and WiZ connected products. 3. Grew solar… Show more Accountable for the performance of the largest Traditional Trade Account for Philips Lighting in ASEAN. Smart Lighting Portfolio: Philips Hue & WiZ connected. LED & Conventional Portfolio: Philips Tubes, Bulbs, Downlights, Flood Lights, etcNotable achievements in 2023:-1. Introduction of WiZ connected into branded retail channel via Harvey Norman, TMT, Ai Home. 2. NPI launch event presenter for Solar and WiZ connected products. 3. Grew solar lighting reach and sales by 5x in 2023 vs 2022 via distributor’s retail network. Notable achievements in 2022:-1. Secured modern retail customer MR. DIY for nationwide distribution of Philips branded lighting products. 2. Further grew retailers network in Klang Valley for Smart Lighting, WiZ connected portfolio and doubled, then trippled 2022 volume sales vs 2021. 3. Target achievements for both Traditional Trade & MR DIY accounts. Notable achievements in 2021:-1. Achieved 110% on volume target despite 2 months lockdown. 2. Further grew retailers network in Klang Valley for Smart Lighting, WiZ connected portfolio and doubled 2021 volume sales vs 2020. 3. Highest volume contributor in Malaysia for Traditional Trade through close working relationship with Key Account.Notable achievements in 2020:-1. Achieved over 100% on volume target despite Covid-19 headwinds.2. Established retailers network in Klang Valley for New Product Introduction in Smart Lighting, Wiz Connected. 3. Highest volume contributor in Malaysia for Traditional Trade through close working relationship with Key Account. Show less

Lead the Trade and Retail department for Malaysia & Singapore. Focused on programs that increase in-store brand share and dealers loyalty. Planning and execution of sell in and sell out campaigns aimed at increasing sales volumes. Responsible for the direction and effectiveness of the dealers loyalty program. Drive retail shop concepts and implementations aimed at escalating customer shopping experiences. Monitoring and ensuring retail investments done bring positive impact on… Show more Lead the Trade and Retail department for Malaysia & Singapore. Focused on programs that increase in-store brand share and dealers loyalty. Planning and execution of sell in and sell out campaigns aimed at increasing sales volumes. Responsible for the direction and effectiveness of the dealers loyalty program. Drive retail shop concepts and implementations aimed at escalating customer shopping experiences. Monitoring and ensuring retail investments done bring positive impact on sales and volume.In charge of planning and running of the monthly Master Painter Program structured to recruit and train painters on Jotun’s full painting system.Notable achievements in 2019:-1. Achieved 100% in volume targets for newly launched Jotun Majestic through retail, sell in and sell out programs. 2. Monthly training of Jotun Master Painters created a stable foundation for the newly launched loyalty program. 3. In-store retail update for nationwide dealer shops with new POSMs. Show less

Responsible for the growth of Petron Service Stations in Shah Alam, Klang, Kuala Selangor, border Perak.Notable achievements in 2018:-1. National Top 6 in ADO Sales Growth at 9% versus planned volume2. National Top 3 in MOGAS Sales Growth at 5% versus planned volume3. 2 out of 20 stations listed in Top 50 Service Stations of the Year Award4. Station awarded Best Petron Miles Penetration Rate for 400-600klm category5. New Station Openings:- Petron Setia Alam, Petron… Show more Responsible for the growth of Petron Service Stations in Shah Alam, Klang, Kuala Selangor, border Perak.Notable achievements in 2018:-1. National Top 6 in ADO Sales Growth at 9% versus planned volume2. National Top 3 in MOGAS Sales Growth at 5% versus planned volume3. 2 out of 20 stations listed in Top 50 Service Stations of the Year Award4. Station awarded Best Petron Miles Penetration Rate for 400-600klm category5. New Station Openings:- Petron Setia Alam, Petron Sekinchan & Petron Jln Bukit Kemuning 2(FI)6. Organized incentive trip for top 50 performing dealers to Melbourne7. Committee for Service Station of the Year Award 2017/2018 Show less