- Applied a fully integrated approach to existing and new business, using various PXP product lines- Implemented Account Team training program to equip team with skills necessary to lead accounts - Led Account Team across 4 offices- Key in developing strategy for PayPal’s VP+ executive communications summit - Instituted actions to recover PayPal account- Led strategy to develop and implement USAA Only Better/Employee Experiences campaign- Increased USAA business within the first year of relationship- Served as Executive Sponsor on over 40 programs- Instrumental in current, former, and prospective client communication efforts to rebrand- Managed MSA development and negotiating efforts with legacy clients

- Strategically gained relevancy across multiple business channels of Anheuser-Busch/InBev (A-B/InBev business- Ensured strategy maintained above the line direction while connecting through tactical applications- Doubled A-B/InBev business in the first year- Expanded existing DOOH business to include all major sports facilities and production of custom content- Lead team of Account, Project Management, Creative and Art/Design- Created Trade Marketing Cross-Merch program that generated relevancy across multiple channels- Led effort to reinvent approach with Procurement focused client resulting in increased new business

- Sole Producer on Balvenie overseeing 200 events annually including 19-week mobile tour- Managed Coordinator, Associate Producers, and 16 Field Marketing Managers- Directed creative thinking to bring brands to life in experiential environments- Thought functionally, logistically, and aesthetically how fabricated tour elements need to be built- Conducted and evaluated client and consumer research audits to shape future program direction

- Negotiated and organizing over 680 interactive marketing events- Managed eighteen Tour Managers on thirteen teams to ensure successful program execution- Composed and managed operating budgets in excess of $2.6MM- Served as budget leader on 75% of RFP’s for new and current clients

- Responsible for delivering sales goal of $925,000- Exceeded advertising sales quota and surpassed Extra Event revenue goal- Managed marketing agreements

- Pioneered a specialized position that developed organizational growth and marketing strategies- Delivered multi-media recruitment presentations at 4 international conferences to over 1,200 attendees