Senior Director | Senior Creative Producer | Writer | Editor
Los Angeles, Ca [Onsite >> Remote]
Produced, directed and edited digital media, social assets, customer tutorials, product promos, commercials and live events to promote and sell health and wellness supplements and digital fitness products.• Creatively led and directed teams of 15+ personnel, consisting of videographers, editors, graphic designers, producers, on-camera talent and C-suite executives.• Managed multiple projects simultaneously - the full project life cycle including, budgeting, production shoots, pre and post-production, graphics, editing, music licenses, talent, legal agreements, audio mixing and final delivery.• Developed and pitched new creative for commercials, promos, social media content, marketing materials and 360° marketing campaigns.• Collaborated with the social media team to create on-trend graphics, animations, and video content to drive audience engagement and brand loyalty.• Facilitated cross-functional collaboration meetings to define project requirements and objectives with marketing, product development, finance, and legal departments.• Edited video content to tell engaging stories that resonate with the target audience's needs, interests, and pain points, while maintaining the company's overall brand vision. • Produced high-quality live shows, corporate presentations and live-streaming events for 15-20K attendees.• Cultivated team synergy by effectively managing teams of 60+ personnel, consisting of technical, creative, talent and production crews.• Recruited, onboarded, and mentored new team members, leading to a 25% increase in new-hire retention.