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As a seasoned professional in the realm of Sales and Marketing Operations, I understand the importance of aligning SOPs (Sales Operations) and MOPs (Marketing Operations) in today's fast-paced business landscape. However, I also recognize the challenges that come with refining this alignment while juggling strategic initiatives and internal selling.This is where Marquee Project excels. Our specialized Revenue Operations (Rev Ops) service serves as your external coach and facilitator, providing the expertise and recommendations needed to scale efficiently. By outsourcing Rev Ops to Marquee Project, you empower your SOPs and MOPs teams to focus on their core strengths, while ensuring that alignment and optimization are expertly handled.Let Marquee Project be your partner in achieving operational excellence and driving revenue growth. Together, we can navigate the complexities of Sales and Marketing Operations, allowing your business to thrive in today's competitive landscape.Functional Expertise:• Marketing Operations• Demand Generation (lead generation, marketing campaigns, campaign optimization & social media)• Integrated Marketing (marketing strategy, search engine optimization & paid media)• Brand and Creative Management (website management, UX/UI design & photography)• Sales Enablement (pipeline development, local marketing campaigns)Experience: • Marketo, HubSpot, Pardot, SalesForce• Information Security (WhiteHat Security, Spirion) • Consumer Marketing (CycleGear, Shutterfly, NFL.com, MLB.com, Roku, SONOS, 24HourFitness, Samsung, AOL, Macy's, TastingRoom, Gazelle, BikeBandit, AMC Theatres, Excalibur, Princess Cruises, Warner Bros, Wedding Paper Divas, and Redbox)• eHealth (Medrio)• Agencies (MarqetU, Extole, Vinyl Interactive)
Marquee Project
View- Website:
- marqueeproject.com
- Employees:
- 8
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President And CeoMarquee ProjectSan Francisco, Ca, Us -
President & CeoMarquee Project Apr 2020 - PresentSan Francisco, California, Us• Data Integrity: Uphold and enhance data integrity within organizations.• Scaled Go-to-Market Campaigns: Expanded market reach and customer engagement.• Enhanced Marketing Automation: Optimized tool setups for efficient campaign execution.• Streamlined Processes: Implemented effective program management and execution.• Developed Dashboards: Improved executive dashboards for better data visibility.• Reduced Costs: Cut marketing costs by over 50%.• Accelerated Campaigns: Increased execution speed by 10x.• Collaborated with Experts: Worked with renowned operations specialists.• Proven Automation Methods: Applied effective marketing automation strategies.• Orchestrated Multi-Channel Campaigns: Achieved cohesive, multi-channel marketing efforts. -
Marketing AdvisorPremonio May 2021 - PresentRedwood City, Ca, UsWorking with startups and scale-ups accelerating go to market strategies and marketing talent. With a team of seasoned experts, we will market your products with data backed ideas. Bringing leads through the marketing funnel with a high success rate. -
Director Of Demand GenerationDronedeploy Mar 2020 - Apr 2021San Francisco, California, Us -
Digital Marketing Director, Demand Generation, GrowthMedrio Jul 2017 - Mar 2020San Francisco, Ca, UsAs a Digital Marketing Director, I oversee all Demand Generation efforts online and offline. By managing and guiding a high performance team, we are able to increase and deliver growth, leads and opportunities month over month.Responsibilities include:• Delivered over $24M in sales accepted opportunity pipeline within 6 months• Collaborate with cross functional marketing groups• Manage a high performance team• Develop best practices and achieve efficiencies with a global sales team• Formulate strategies to deliver high value leads• Responsible for overall company branding -
Marketing StrategistMarqetu Apr 2016 - Jun 2018As a member of MarqetU’s growing marketing team, I lead digital demand generation, developing digital initiatives in concert with sales and product leaders to help attract new customers, convert prospects, and engage key accounts. I was also responsible for the corporate web site and digital advertising budget, and responsible for digital advertising to support pipeline growth goals.Responsibilities:• Oversee Demand Gen efforts• Orchestrated Integrated campaigns• Formulate online and offline marketing efforts• Manage a high performance team• Collaborate with sales to generate high value prospects• Data analysis to deliver growth• Developed dashboards to monitor KPIs
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Director Of Demand Gen, Creative DevelopmentVinyl Interactive Aug 2016 - Jun 2017San Francisco, Ca, UsHalf data science, half amazing: our team blends statistics, advanced algorithms, data visualization, and business acumen to find patterns and meaning within data. Optimizing at every step, we study behavior and gauge intent to customize user experience and deliver only the highest quality leads to our clients.Responsibilities:• Managed a global design team• Formulate effective online & offline campaigns• Developed web portals that increased traffic month over month• Collaborated with data scientists to optimize campaigns based of data• Increased growth in both leads and opportunities -
Director Of Marketing, Demand Generation, CreativeSpirion Aug 2015 - Apr 2016Tampa, Florida, UsAs the leader for Demand Generation and Marketing Operations, I was responsible for establishing and implementing a scalable lead-gen strategy for Identity Finder (a B2B SaaS business). I contributed to the company's accelerated growth stage which was a fast-paced environment. I have a proven track record of building and leading high-performance teams. With competitive marketplace it is necessary to be comfortable with both the analytical and creative sides of acquisition marketing.• Achieved over 75% of sales pipeline through branding, creative and digital planning & execution• Drove creative direction across distributed channels including website, social media, SEM, email marketing, campaigns and product launches.• Increased website performance by 16% through SEO/SEM, social media, analytics, content and design.• Design and content, including infographics, eBooks and videos, contributed to $7M in sales pipeline within 6 months. -
Marketing Professional, Lead Generation, Creative ManagerWhitehat Security Mar 2013 - Aug 2015San Jose, California, UsAs a Marketing Professional, I had the opportunity to help define WhiteHat's demand generation strategy for prospects and their dedicated customer base. I developed and lead a comprehensive portfolio of campaigns. The campaigns were designed to nurture, engage and convert our prospects as well as drive adoption and cross/up sell for our existing customers.• Instrumental with increasing sales qualified leads delivered by 75%. Supporting a 40+% growth in new business revenue while reducing costs per lead by 75+%.• Implement dynamic content management to target specific verticals and support enterprise messaging.• Saved the company over $40k a year by developing videos, booth designs and product videos in house.• Support Marketing, Sales, Product Marketing, Human Resources, and IT departments to understand how their programs are performing and strategies we can undertake to improve upon them.• Develop creative programs in CRM tools such as Marketo/Eloqua and design vision that aligns with the business brand strategy.• Establish website performance baseline and execute an optimization plan to increase number of net new leads and MQLs from owned/earned media. -
Creative ManagerExtole Oct 2010 - Dec 2012San Francisco, Ca, UsExtole’s end-to-end, Social Engagement Marketing platform helps marketers activate their customer base, engage fans, and convert social engagement into Likes, recommendations, sales, customers and prospects.Roles and Responsibilities:• Lead creative sessions for scoping work and project kick-offs.• Grow and direct the creative function to support strategic goals and business growth: team, capabilities, tools, and processes.• Deliver strategic creative solutions that help our clients attain their marketing objectives.• Mentor the creative team with the learning and specific experience you have developed over your career. Challenge and support the creative team in their career development.• Lead and inspire a creative team that has a proven track record of delivering great products. -
Lead Generation, Creative ManagerCypher Media Llc Apr 2008 - Oct 2010UsCypher Media is a performance-minded online marketing company. Our goal is to build, own, and manage proprietary marketplaces that drive value for our consumers, our publishers, and our advertisers. Started in early 2008, Cypher Media has built over 100+ web properties in the promotional marketing, entertainment, and causal gaming sector. We’re a young, exciting, fast growing, Silicon Valley start up to say the least.Roles and Responsibilities:• Own brand and creative across channels including (email, web, search, social, display, Blog, product marketing, site experience etc).• Support the team in campaign creation from idea generation to design details, message and launch.• Delivered clear goals and data to back up creative strategy (test buttons, test headlines, test ideas etc) weekly.• Successfully managed multidisciplinary teams in the production of marketing materials, Internet and/or multimedia products, and is able to serve as a mentor and provide strong leadership across disciplines.• Support the team in campaign creation from idea generation to design details, message and launch. -
Senior Web DesignerTrafficmarketplace, Netblue, Connexus, Vendarenetblue 2005 - Feb 2008Us -
Senior Web DesignerNetblue Jan 2004 - Feb 2008Us• Promotion development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.• Success with Direct Market Response advertising.• Optimize user flow experiences to help increase revenue.• Create promotions from scratch.• Develop websites using HTML, CSS, & Flash• Produce marketing banners distributed to Yahoo, MSN, MySpace, and more. -
Senior Web DesignerConnexus 2005 - 2008Us -
Senior Billing ManagerFriendfinder Networks Inc. 2001 - 2005Delray Beach, Florida, Us -
Site ManagerFriendfinder Networks Inc. Jul 2001 - Jan 2004Delray Beach, Florida, Ushe Site Manager allows you to manage the pages and structure of your Web site. This manager is where you will publish the majority of the content in your site. Items covered in this section include: * Home Page Settings * Creating/Editing Home Page Contents * SEO (Search Engine Optimization) Settings * Default Panels * Pages Pending * Search * Show All Pages * Accessing Pages * Pages Available * Shortcut * Adding a Page * Creating/Editing Page Contents * Changing the Order of Pages * Group Access * Management * Personalization * Parent Pages * Polls * Panels * Deleting a Page
Bryan Marcelino Skills
Bryan Marcelino Education Details
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Silicon Valley CollegeDesign & Visualization -
San José State UniversityGeneral Education
Frequently Asked Questions about Bryan Marcelino
What company does Bryan Marcelino work for?
Bryan Marcelino works for Marquee Project
What is Bryan Marcelino's role at the current company?
Bryan Marcelino's current role is President and CEO.
What is Bryan Marcelino's email address?
Bryan Marcelino's email address is gr****@****hoo.com
What is Bryan Marcelino's direct phone number?
Bryan Marcelino's direct phone number is +141524*****
What schools did Bryan Marcelino attend?
Bryan Marcelino attended Silicon Valley College, San José State University.
What skills is Bryan Marcelino known for?
Bryan Marcelino has skills like Seo, Social Media Marketing, Email Marketing, E Commerce, Lead Generation, Css, Online Marketing, Digital Marketing, Html, Dreamweaver, Online Advertising, Social Media.
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