Bryan Mattox Email & Phone Number

Greater Chicago Area

Creator of content and marketing solutions

Chicago, IL

Responsible for the strategic development, launch and execution of the new vehicle launch program and strategy in the Midwest region. Drive consumer engagement and experiences while maintaining in-depth consumer focused product knowledge and selling points for consumers and salespeople. Provide leadership and assessment on developing strategic activations.

• Group Account Director – Mcdonald’s Event MarketingReported to the US Managing Director and managed 6 staff. Coordinated and executed $8M sponsorship budget. Developed strategic platform and event marketing plan to.
• Implemented new sampling programs that increased consumer trials 50%.
• Designed/executed field outreach program that updated local and regional marketing agencies and franchisees on corporate sponsored national events and increased local market participation.
• Managed and updated the McDonald’s website/portal that kept consumers engaged with the brand and ongoing events.

• ·Vice- President Urban MarketingReported to Owner/President/CEO. Created innovative programs that targeted urban culture. Selected, negotiated, contracted, and supervised celebrity talent for events and advertising.
• Coordinated the launch of the global Courvoisier Campaign, “Find Greatness Within” launch, a 360 degree campaign which introduced Courvoisier to urban consumers.
• Developed/executed a street team division nationally to manage and execute events. Increased peer-to-peer contact, brand trials and product awareness.
• Negotiated/implemented advertising and events with Moby, The Roots, Jagged Edge, Cee-lo, Jermaine Dupri and Dwele which increased brand credibility and sales.
• Initiated and executed product placement in videos, television, film and awards shows that increased the cachet of various brands.
• Designed and executed the Bacardi Urban Marketing Strategy in key markets that increased sales 40% in urban stores

· Developed and implemented national and regional advertising campaigns to target seniors and minorities. Increased client base by 65% within 6 months.· Created direct marketing promotions to target diabetics that included direct mail, expositions and physician referral program to endocrinologists, gerontologists, and podiatrists.· Implemented training.

National Advertising Coordinator (1997-1998)· Improved consumer communication by managing the development and production of over 1,000,000 yearly Saturn brochures from concept to printing for all Saturn models. Monitored for legal and technical accuracy. · Reduced production costs by $400,000 by working closely with field organization to determine optimal.

· Directed the development and implementation of the Saturn Auto Show Program with a total of 82 shows throughout the country. Managed $16M AUto Show budget.· Coordinated consumer and retail research, development, and implementation of all point of display materials in Saturn retail facilities.· Initiated consultation training with field teams to.

Mba, International Business

Activities and Societies: Consortium for Graduate Studies in Management Fellowship Washington Campus Program, Georgetown University.

Bba, Advertising

Activities and Societies: Cabinet Member Student Government Summer Intern, Energy Conversion Devices, Troy, MI Summer Intern, Chrysler.

Education record