Bryan Barrett Email & Phone Number

Chicago, Il, Us

Denver, Co, Us

Managed loyalty technology platforms and feature roadmaps for Vans, The North Face, and Timberland loyalty programs across North America and Europe.Loyalty programs drove higher average order value, order frequency, and units per transaction compared to non-loyalty customers.Led market expansions 3 new European countries for The North Face, Timberland, and Vans loyalty programs.Owned loyalty technology roadmap for multiple brand loyalty programs with over 15M total members, including ecommerce transformations, new loyalty features, and loyalty program operation support.Delivered over $20M of monetary rewards to over 1M The North Face XPLR Pass members following holiday 2021 season.

Richmond, Virginia, Us

Enabled transition to bi-weekly mobile app releases for a major hospitality company while providing scrum master and product owner support for multiple development teams. Planned and prioritized product and feature roadmap for an iOS app with over 6 million monthly active users to attract leisure travelers as travel resumed after the COVID-19 pandemic.

Richmond, Virginia, Us

Managed a group of 32 cross-functional stakeholders to gather requirements for 5 capabilities projected to drive $500k of annual savings through implementation of Salesforce CPQ and additional CRM enhancements.Prioritized high value user stories and coordinated dependencies across design, data, and engineering teams as a product manager, accelerating deployment of new features by 3 months for a digital loyalty program.Created prototype platform for college students and administrators to customize graduation regalia designs that would lead to $2M in additional annual revenue based on user research, needs analysis, and market sizing.Developed and prioritized 6-month feature roadmap for a sales organization to increase revenue though cross-selling products across business lines and enable visibility into current sales and upsell opportunities.Led workshops and presentations with clients and external vendors ranging from entry to executive-level.

Columbus, Ohio, Us

Intern within Battelle's Independent Research & Development management team. Analyzed Battelle's IR&D project outcomes for the past three fiscal years and created reports for senior management and the Board of Directors.Created a prototype database of contract proposals to accelerate the proposal writing and submission process.Supported Lean Start-Up initiatives within Battelle's research groups through IR&D projects and Science & Technology growth initiatives. Drafted value propositions and business model canvases for new technologies and services across different industries, from industrial adhesives to applied genomics.

Columbus, Ohio, Us

Buckeye Leadership Fellows (BLF) is the premier leadership development experience at The Ohio State University. Over 2 years, Fellows engage in skill building workshops, real-world challenges with community-based organizations or large corporations, leadership and team oriented experience, and deep personal reflection.Became involved in the Columbus community through projects with Abercrombie & Fitch and MySpecialWord.

Des Moines, Ia, Us

Led a team of four Buckeye Leadership Fellows through a consulting engagement with Meredith Corporation. Organized project meetings, assigned tasks, and created the final deliverables for the project.Conducted primary and secondary research about how to increase magazine subscriptions and drive revenue growth by targeting millennial women. Presented our findings and recommendations to Meredith's CEO and VP leadership in New York City.

Cincinnati, Ohio, Us

Partnered with Procter & Gamble Fabric Care professionals to create innovative laundry solutions for university millennials. Led a team of engineers and designers though the Integrated Business and Engineering year-long capstone at Ohio State University. Conducted user research through end user journey mapping, user experience charts, interviews, and in-person observations. Presented our customer experience recommendations to P&G - focusing on service solutions.Worked with P&G’s newly acquired Tide University Laundry business to create a process simulation in Arena to model profit margins for local laundromats near college campuses.The team received the “Excellence in Capstone Design” award from Ohio State, given to the top performing capstone team in each department.

Columbus, Oh, Us

Managed portfolio and project management database applications thought Salesforce - including building reports and dashboards. Assisted in requirements gathering sessions with business stakeholders to develop technology requests.Member of the 15,000 hour priority team, focusing on process improvement initiatives to become fast, focused, and frugal.

Meyrin, Genève, Ch

Challenge-Based Innovation (CBI) participant at CERN, Europe's largest and leading research organization for nuclear and particle physics.1 of 19 students from The Ohio State University to participate in the first North American and Undergraduate cohort of the CBI program at CERN's innovation lab, IdeaSquare.Worked on a multidisciplinary team of business and engineering students to develop Foodsense - products to reduce the amount of consumer food waste.Worked with and learned from world-class researchers for IdeaSqaure, Knowledge Transfer, and CERN's antimatter particle accelerators.

Chicago, Il, Us

Industrial Engineering Intern working on the Continuous Improvement and Enterprise Optimization (CIEO) team within the Finance division of United Airlines. Gained meaningful consulting experience working on both internal and external company projects. In partnership with United's Technical Operations division, visited aircraft maintenance hubs to assess the current state of maintenance planning, execution, and manpower staffing. Gathered and analyzed data to assist in creating a model that accurately depicts and forecasts manpower planning for each station.In partnership with the Transportation Security Administration (TSA), reviewed the security check process for airline passengers at SEA and ORD airports.

Austin, Texas, Us

Communicated in-depth product knowledge of electric vehicles and mechanical specifications to customers.Consulted with customers to conduct cost analyses of Tesla vehicles opposed to other vehicles on the market.Assisted Owner Advisers in the sales process of revolutionary electric vehicles.Managed an individual pipeline of customers using Salesforce CRM software.

Bachelor’S Degree, Industrial And Systems Engineering | Integrated Business And Engineering Honors Program

Chinese Language And Literature

High School Diploma