• Lead global workflow strategy, driving innovation in hardware and software solutions to meetevolving market demands.• Conduct in-depth market analysis to identify new segments and implement diversificationstrategies, expanding the company’s portfolio and global reach.• Oversee P&L for Workflow Product Solutions, optimizing financial performance and drivingsustainable growth.• Craft and execute global marketing strategies, refining product positioning and pricing toenhance market penetration and brand visibility.• Lead business development initiatives with external partners, conducting technology andmarket evaluations to determine optimal collaboration strategies.

• Pioneered Remote Care product roadmaps and strategies, integrating SaaS solutions withmedical devices to revolutionize product solutions and improve patient outcomes.• Led Remote Care product team, driving innovation in product solutions to shape the future ofpatient-centric healthcare delivery.• Conducted market access and reimbursement analyses to optimize product utilization andenhance patient satisfaction.• Built strategic partnerships, expanding the diagnostic portfolio and unlocking new opportunitiesin emerging markets.• Served as Chief Medical Officer for IDTF, overseeing the development of cutting-edgetelemedicine and remote monitoring solutions

• Spearheaded product strategies, utilizing data analytics for market access and reimbursementmodels.• Managed global launches of next-gen diagnostic solutions, revolutionizing remote patientmonitoring capabilities.• Coordinated cross-functional teams (R&D, regulatory, technical) to streamline productdevelopment and enhancement processes.• Guided country marketing managers in developing strategies to optimize product positioningand distribution across global markets.• Pioneered disease management solutions, integrating product technologies to improve patientoutcomes.

• Lead strategic product launches, leveraging emerging technologies and solutions to drive clientrevenue and profitability.• Design and implement clinical SOPs for population health models, improving risk managementacross healthcare organizations.• Lead Six Sigma initiatives to optimize patient outcomes, reduce waste, and foster high-performing teams.• Advise payer clients on provider credentialing, improving HEDIS scores and CMS Star Ratings.• Serve as an international speaker, contributing thought leadership at industry conferences anduniversities.

• Provide strategic leadership in healthcare plan designs, driving innovation in solutions for newand existing accounts.• Lead Advisory Board, providing expertise across Account Management, Sales, and Claims toensure comprehensive care delivery.• Collaborate with the CMO on provider opportunities and medical management to influence keydecisions in vision services.• Develop communications to enhance awareness and implementation of comprehensive careprograms.• Analyze surgical claims, updating clinical protocols to ensure optimal provider servicesmanagement.

• Evaluate safety and efficacy data for ophthalmic devices, providing expert recommendations to enhance public health.• Contribute to regulatory strategies for ophthalmic devices, ensuring safety, effectiveness, and compliance.• Lead independent reviews, shaping FDA policies and industry standards for emerging ophthalmic technologies.

• Meetings Committee Member 2017-2020• Lobbied for HR1688 – Extend Access to the Essential Eye Care• Lobbied for HR1312/S898 – Make Access to Eye Health and Vision Care A Priority• Lobbied for HR3323 – Put Patients and Doctors Back in Control of Important Health Care Decisions• Lobbied for HR920/S1445 – Make Access to Eye Health & Vision Care a Priority: Co-Sponsor NHSC (National Health Service Corps) Improvement Act.• Lobbied for HR855 – Optometric Equity in Medicaid Act.

• Established, developed and maintained relationships with national account vendors / Improved partnership revenue >150%• Increased membership >13%• Oversaw Ad-Hoc & Finance Committees / Balanced annual budgets for 5 consecutive years.• Developed operational SOPs for public health events & other population health initiatives.• Developed legislative strategies & execution with executive board members and lobbyists / Passed bills HB471/SB904• Testified & consulted with House Delegates, Senators, and Board of Health Committees as a material expert / SB1150.• 2019-2021 Past-President / Education Chairperson• 2017-2018 President / Legislative Chairperson• 2016-2017 President / Legislative Chairperson• 2015 President-Elect / Legislative Chairperson• 2014 2nd Vice President / Legislative Chairperson• 2013 Marketing & Partnerships Liaison

The Benedict Professorship in Practice Management and Administration was established in 1982 by a generous endowment provided by Mr. Bill Benedict and Family. The purpose of the professorship is to provide education and consultation for optometrists, professional students, residents, faculty and staff in the areas of practice management and administration.

• Negotiated pricing and services with industry partners, driving $1.3M+ in partnership sales and increasing profitability.• Led National Advisory Board, improving national franchise clinical standards and enhancing healthcare delivery.• Developed data-driven operational and clinical strategies, targeting sustainable growth and revenue for franchises.• Fostered relationships with organizational stakeholders to drive progressive healthcare practices.

• Increased and maintained patient conversions >70%.• Provide pre/post-operative care for refractive surgery patients.• Keep up to date on industry with respect to new technology and standard of care.• Establish and evolve surgeon relationship to improve treatment protocols, candidacy criteria, overall increase the patient experience.

• Led initiatives to reduce employee turnover and enhance organizational stability across 700+ locations, driving improved employee engagement and retention.• Developed and implemented growth strategies integrating clinical, operational, legal, and HR functions, optimizing regional P&Ls to increase profitability and operational efficiency.• Ensured compliance with national and state standards, including national and state board regulations, to maintain high-quality care and regulatory adherence across all locations.• Organized and led continuing education programs and university conferences, collaborating with KOLs, industry leaders, and student leadership to advance professional development and clinical excellence.• Managed credentialing and peer review processes in alignment with NCQA standards, ensuring the highest standards in optometric care and driving performance improvements across the organization.• Facilitated peer reviews of physician professionals, fostering a culture of continuous improvement and ensuring clinical excellence.

• Performed primary care optometric examinations in high volume offices.• Co-managed LASIK & PRK surgery.• Fitted and dispensed specialty contact lenses.• Diagnosed and managed ocular disease and complications.

• Managed and oversaw 10 professional clinical panel team.• Project Manager: Emergency Hours protocol, design of office records, clinical protocols, and peer review program.• Consulted and maintained standard of care for retail offices.• Investigated and evaluated clinical data of medical devices, such as contact lenses, patient protocols, and diagnostic equipment.• Collaborated with KOLs regarding support and execution of medical devices.• Recruitment of optometric students and local optometric physicians.

• 2005 Clinical Preceptor – Station 1 (Medical History & Preliminary Testing)• 2004 Clinical Preceptor – Station 5 (Contact Lens Evaluation & Dilated Funduscopy)

• Experience with frame and lens selection.• Experience with manufacturing finished lenses from lens blanks.• Experience with frame adjustments and troubleshooting.