Bryan Nagy Email & Phone Number

New York, Us

Continue role as programmatic lead for central US and strategic global clients. • Developed and Evolved Agency Programmatic Offerings: Led the evolution of the agency's programmatic product suite for key central US and global clients, driving increased adoption of platform-based buying strategies.• Crafted Global Precision Marketing Strategies: Developed and implemented global Precision Marketing strategies and business roadmaps for global clients, driving targeted growth across countries in NA, LATAM, EMEA, and APAC. • Managed Talent Operations: Balanced client delivery needs with agency revenue goals by managing talent across the programmatic practice.• Drove Client Adoption of Complex Solutions: Successfully navigated clients towards the best programmatic solutions (technology stack, media partnerships, service models) based on their specific needs.• Evangelized & Guided Product Development: Championed the development of proprietary programmatic solutions across the Groupe, ensuring they addressed client business goals.• Built & Presented Client-Centric Commercial Offers: Developed compelling commercial offers that showcased the agency's Precision Marketing capabilities for key clients, negotiating and communicating technology fees and personnel costs.• Industry Thought Leadership: Authored thought leadership pieces on key industry topics, providing clients with actionable insights and recommendations to navigate a changing marketplace.• Enhanced Programmatic Capabilities: Led a cross-functional team collaborating with an external auditor across 5+ markets. This collaboration resulted in improved programmatic capabilities and reduced inefficiencies, leading to optimized campaign performance.

New York, Us

Promoted to the global programmatic lead for a major client exceeding $4 billion in annual sales.• Developed Global Programmatic Initiatives: Spearheaded the creation of a charter for global programmatic initiatives, providing a clear vision and direction to the agency team and senior client leadership.• Optimized Programmatic Efficiency: Established centralized programmatic hubs in the US and London for global client, resulting in increased buying efficiency and consistent campaign activation across the client's business.• Upskilled Global Cross-Functional Teams: Designed and delivered programmatic training programs for over 15 markets and nearly 100 employees, fostering digital excellence on a global scale.• Enhanced Programmatic Performance: Conducted a comprehensive programmatic buying practices audit across all markets, identifying areas for improvement based on market maturity. This led to the development of roadmaps and standardized programmatic best practices, ultimately delivering a unified and high-performing global programmatic strategy. • Spearheaded Programmatic Growth: Played a key role in driving programmatic adoption within the agency by identify share shift opportunities and benefits to clients. • Forged Strategic Partnerships: Identified, developed, and managed strategic partnerships with media and technology providers to drive added value and data segmentation strategy for clients. • Championed Agency Value Proposition: Effectively communicated the Spark Programmatic team's value, technology capabilities, and processes to onboard new agency clients.

New York, Us

• Communicated Programmatic Value Proposition: Developed and delivered compelling messaging that communicated the programmatic team's value proposition to drive agency growth. • Navigated Evolving Media Landscape: Created strategies to address changing consumer behaviors in linear TV & streaming content for reach across evolving platforms.• Led High-Performing Programmatic Team: Successfully led a team of 18 in developing precision marketing strategies for Fortune 500 clients like Macy's, Morgan Stanley, and Sherwin-Williams. Achieved objectives like increased brand awareness, consideration, sales, and retail foot traffic.• Expanded Programmatic Adoption: Significantly increased programmatic media adoption by 30%-50% annually across more than 30 brands by fostering strong client relationships, effectively managing resources, and ensuring operational excellence.• Championed Offshore Strategy: Spearheaded global offshore initiatives through training and process standardization. This resulted in an increase in resource utilization and enhanced overall programmatic efficiency.

New York, Us

Recruited to educate clients and agency teams on programmatic media. Directed and managed workflow of all programmatic campaigns, including proposal development, campaign activation and management, and post-buy recaps. Created standardized team processes. • Trained and developed nearly 15 reports over the course of the position, with more than 40% receiving promotions.• Successfully on boarded nearly 10 new businesses by creating new agency processes and managing team resources. • Produced educational materials for clients and internal stakeholders on digital media topics, such as data, CTV, and fraud. o Clients recorded live sessions for future training.o Spark used these materials in new business pitches.

Paris, Île-De-France, Fr

Hired to support major financial services client. Created tactical programmatic campaign recommendations. Worked with partner media agency to tie recommendations into holistic media plan. • Managed a team of two account managers, ensuring campaign management excellence through process implementation and QA. • Navigated complex legal approval for data segmentation due to consumer targeting regulations for financial companies.

Chicago, Illinois, Us

Directly managed team of three analysts and senior analysts across programmatic clients, with over $60MM in total media spend annually. Trained all incoming team members on the programmatic space, DSPs, data partners, internal processes, and campaign strategies. • Promoted to act as the lead with vendors to ensure proper support, rates, and strategic fit. • Helped launch Campaign Specialists Program, which grew to 12 members and saved Publicis Groupe nearly $2.2MM.• Provided in-person training to teams of more than 50 employees in the India office, offloading US-based work for cost-savings and client services growth opportunities.

Chicago, Illinois, Us

Appointed as the day-to-day client contact of the agency, providing detailed analysis of campaign performance and its impact to the client's business. Examined tactical-level results to develop data-driven partnership recommendations and tests. • Launched a head-to-head test between two DSPs using first party DMP segmentation audience splits. Findings resulted in a DSP consolidation. • Drove consistent return on ad spend for the company's largest client by directly optimizing over $10MM in programmatic spend across all business lines. • Led weekly client and vendor meetings, fostering relationships to ensure effective use of Demand Side Platforms, inventory, and audience targeting for the client's objectives. • Oversaw programmatic campaigns running on multiple DSPs and APIs, including Turn, DBM, AOP, AAP, Videology, AdapTV, and 4C/Voxsupp. • Utilized real-time bidding on website ad inventory based on site content and addressable audience, running with inventory sources including FBX/ Facebook Exchange, Right Media/Yahoo, AOL, Amazon, Google AdX, YouTube, Appnexus/Microsoft, and Rubicon.• Identified the demographics and interests of target audiences most likely to respond to the client’s offering, using first party and third party data, including data from BlueKai, eXelate, and Lotame.

Chicago, Illinois, Us

Hired to manage programmatic and social campaigns, including trafficking, and optimizing. Met with media vendors to vet capabilities for clients. • Responsible for nearly $3MM in programmatic media spend, supporting over ten clients across consumer packaged goods (CPG), business-to-business (B2B), financial, telecom, and publishing industries.• Acted as the first entirely cross-channel Account Manager, running programmatic campaigns in social, display, video, and mobile channels. • Early adopter of Private Marketplace deals (PMP) for clients on publishers such as the New York Times, Forbes, USA Today, the Tribune, and iHub. • Supported new forms of inventory for AOD, including email marketing and complex rich media units.• Guided AOD Video product as part of the Video Channel Team, developing best practices to drive incremental reach when going into market.

Southfield, Michigan, Us

Tasked to plan, execute, and optimize programmatic campaigns across web and social media. Researched online behaviors of client target audiences for marketing plans through analysis tools. Tracked and analyzed website usage for clients through Google Analytics. Met with media vendors to identify opportunities to fit client needs.• Collaborated with complex geo-targeted client on campaign set-up to most effectively drive site visits across various store locations. • Improved client’s reach and consideration on Facebook through new targeting opportunities, including custom audience development.

Stockholm, Stockholm, Se

Supported the brand image and drove competitive marketing position globally through the development of marketing plans, sales materials, and competitive analysis reporting. Planned and executed global marketing launches, trade shows, and management events. • Collaborated with international product teams to identify marketing opportunities and research needs for the 2011 global marketing plan.• Conducted an internal management meeting held in Sweden to kick off annual communication plans, discuss branding initiatives, and needed product development support. • Acted as a web editor for the company's intranet.• Developed company presentations for marketing and sales teams.• Helped develop strategies on social media and intranet communication tools.

New Albany, Ohio, Us

Bingham Farms, Michigan, Us

- Identified and recommended marketing opportunities at national healthcare and IT conferences. - Researched industry trends on trade show displays and online marketing.- Performed competitive marketing analysis.

- Made sales calls to leads.- Scrubbed customer databases.- Performed primary market research on industries to enter.