Bryan Nagy Email & Phone Number

New York, US

• Continue role as programmatic lead for central US and strategic global clients.
• Developed and Evolved Agency Programmatic Offerings: Led the evolution of the agency's programmatic product suite for key central US and global clients, driving increased adoption of platform-based buying strategies.
• Crafted Global Precision Marketing Strategies: Developed and implemented global Precision Marketing strategies and business roadmaps for global clients, driving targeted growth across countries in NA, LATAM, EMEA, and.
• Managed Talent Operations: Balanced client delivery needs with agency revenue goals by managing talent across the programmatic practice.
• Drove Client Adoption of Complex Solutions: Successfully navigated clients towards the best programmatic solutions (technology stack, media partnerships, service models) based on their specific needs.
• Evangelized & Guided Product Development: Championed the development of proprietary programmatic solutions across the Groupe, ensuring they addressed client business goals.

New York, US

• Promoted to the global programmatic lead for a major client exceeding $4 billion in annual sales.
• Developed Global Programmatic Initiatives: Spearheaded the creation of a charter for global programmatic initiatives, providing a clear vision and direction to the agency team and senior client leadership.
• Optimized Programmatic Efficiency: Established centralized programmatic hubs in the US and London for global client, resulting in increased buying efficiency and consistent campaign activation across the client's.
• Upskilled Global Cross-Functional Teams: Designed and delivered programmatic training programs for over 15 markets and nearly 100 employees, fostering digital excellence on a global scale.
• Enhanced Programmatic Performance: Conducted a comprehensive programmatic buying practices audit across all markets, identifying areas for improvement based on market maturity. This led to the development of roadmaps.
• Spearheaded Programmatic Growth: Played a key role in driving programmatic adoption within the agency by identify share shift opportunities and benefits to clients.

New York, US

• Communicated Programmatic Value Proposition: Developed and delivered compelling messaging that communicated the programmatic team's value proposition to drive agency growth.
• Navigated Evolving Media Landscape: Created strategies to address changing consumer behaviors in linear TV & streaming content for reach across evolving platforms.
• Led High-Performing Programmatic Team: Successfully led a team of 18 in developing precision marketing strategies for Fortune 500 clients like Macy's, Morgan Stanley, and Sherwin-Williams. Achieved objectives like.
• Expanded Programmatic Adoption: Significantly increased programmatic media adoption by 30%-50% annually across more than 30 brands by fostering strong client relationships, effectively managing resources, and ensuring.
• Championed Offshore Strategy: Spearheaded global offshore initiatives through training and process standardization. This resulted in an increase in resource utilization and enhanced overall programmatic efficiency.

New York, US

• Recruited to educate clients and agency teams on programmatic media. Directed and managed workflow of all programmatic campaigns, including proposal development, campaign activation and management, and post-buy recaps..
• Trained and developed nearly 15 reports over the course of the position, with more than 40% receiving promotions.
• Successfully on boarded nearly 10 new businesses by creating new agency processes and managing team resources.
• Produced educational materials for clients and internal stakeholders on digital media topics, such as data, CTV, and fraud. o Clients recorded live sessions for future training.o Spark used these materials in new.

Paris, Île-de-France, FR

• Hired to support major financial services client. Created tactical programmatic campaign recommendations. Worked with partner media agency to tie recommendations into holistic media plan.
• Managed a team of two account managers, ensuring campaign management excellence through process implementation and QA.
• Navigated complex legal approval for data segmentation due to consumer targeting regulations for financial companies.

Chicago, Illinois, US

• Directly managed team of three analysts and senior analysts across programmatic clients, with over $60MM in total media spend annually. Trained all incoming team members on the programmatic space, DSPs, data partners.
• Promoted to act as the lead with vendors to ensure proper support, rates, and strategic fit.
• Helped launch Campaign Specialists Program, which grew to 12 members and saved Publicis Groupe nearly $2.2MM.
• Provided in-person training to teams of more than 50 employees in the India office, offloading US-based work for cost-savings and client services growth opportunities.

Chicago, Illinois, US

• Appointed as the day-to-day client contact of the agency, providing detailed analysis of campaign performance and its impact to the client's business. Examined tactical-level results to develop data-driven partnership.
• Launched a head-to-head test between two DSPs using first party DMP segmentation audience splits. Findings resulted in a DSP consolidation.
• Drove consistent return on ad spend for the company's largest client by directly optimizing over $10MM in programmatic spend across all business lines.
• Led weekly client and vendor meetings, fostering relationships to ensure effective use of Demand Side Platforms, inventory, and audience targeting for the client's objectives.
• Oversaw programmatic campaigns running on multiple DSPs and APIs, including Turn, DBM, AOP, AAP, Videology, AdapTV, and 4C/Voxsupp.
• Utilized real-time bidding on website ad inventory based on site content and addressable audience, running with inventory sources including FBX/ Facebook Exchange, Right Media/Yahoo, AOL, Amazon, Google AdX, YouTube.

Chicago, Illinois, US

• Hired to manage programmatic and social campaigns, including trafficking, and optimizing. Met with media vendors to vet capabilities for clients.
• Responsible for nearly $3MM in programmatic media spend, supporting over ten clients across consumer packaged goods (CPG), business-to-business (B2B), financial, telecom, and publishing industries.
• Acted as the first entirely cross-channel Account Manager, running programmatic campaigns in social, display, video, and mobile channels.
• Early adopter of Private Marketplace deals (PMP) for clients on publishers such as the New York Times, Forbes, USA Today, the Tribune, and iHub.
• Supported new forms of inventory for AOD, including email marketing and complex rich media units.
• Guided AOD Video product as part of the Video Channel Team, developing best practices to drive incremental reach when going into market.

Southfield, Michigan, US

• Tasked to plan, execute, and optimize programmatic campaigns across web and social media. Researched online behaviors of client target audiences for marketing plans through analysis tools. Tracked and analyzed website.
• Collaborated with complex geo-targeted client on campaign set-up to most effectively drive site visits across various store locations.
• Improved client’s reach and consideration on Facebook through new targeting opportunities, including custom audience development.

Stockholm, Stockholm, SE

• Supported the brand image and drove competitive marketing position globally through the development of marketing plans, sales materials, and competitive analysis reporting. Planned and executed global marketing.
• Collaborated with international product teams to identify marketing opportunities and research needs for the 2011 global marketing plan.
• Conducted an internal management meeting held in Sweden to kick off annual communication plans, discuss branding initiatives, and needed product development support.
• Acted as a web editor for the company's intranet.
• Developed company presentations for marketing and sales teams.
• Helped develop strategies on social media and intranet communication tools.

New Albany, Ohio, US

Bingham Farms, Michigan, US

- Identified and recommended marketing opportunities at national healthcare and IT conferences. - Researched industry trends on trade show displays and online marketing.- Performed competitive marketing analysis.

- Made sales calls to leads.- Scrubbed customer databases.- Performed primary market research on industries to enter.