● Interfaced with corporate executives and used audience and data insights to craft brand narratives and develop campaigns for Fortune 500 companies experiencing challenging repositionings and strategic pivots.● Built and presented communications playbooks featuring key messaging that helped brands find a unique voice and deploy it across an entire organization, soliciting and incorporating stakeholder feedback to secure buy-in.● Channeled client’s brand voice(s) to write advertising and marketing materials, including email, direct mail, script, packaging, and digital assets, with demonstrated results boosting brand reach and engagement.● Brought storytelling power to agency awards submissions and RFP pitches, successfully landing new business from multinational clients and enhancing Siegel + Gale’s leading reputation.● Clients included Hertz Corporate, 3M/Solventum, American Express, UL Solutions, ADP, Inova Healthcare, and others.

● Audited brands and communicated with executives to uncover key insights, including differentiators, competitive advantages and untapped market opportunities, to help build and optimize client positioning.● Showed clients how content can help their brands improve customer reach, impact, and engagement, building winning strategies that combined digital and out-of-home advertising and used analytics to track ROI.● Wrote blog posts, billboard & web copy, Google and Facebook ads, and scripts for shareable audio/video content for a diverse client base, including health care, higher education, pharmaceuticals, home services, construction, SaaS, and more.● Digested client needs and authored creative briefs to guide work, assist project managers, and ensure stakeholder buy-in.● Facilitated audience research, including in-person and digital workshops, to test brand and content strategies in the wild.● Won a Telly Award for an internal marketing Social Video that I wrote, produced, and acted in, commemorating Overit’s 30-year anniversary.

● Led White Glove’s content team through a transition from a leased to a proprietary content management system, purchased externally and rebuilt in-house, driving the content team’s POV with regard to design, UX, and data/analytic needs.● Authored core brand and content assets that defined who White Glove is, how it speaks, and whom it speaks to, including style guide, brand persona, and publishing calendar, winning approval from executive leadership.● Assembled a writing team from a blend of freelance and in-house talent, recruiting, interviewing, and hiring talent and editing financial content assets while project-managing adherence to a plan I designed.● Wrote articles, white papers, and drip campaigns that helped financial advisors nurture current clients and recruit new business via social media, leveraging SEO and analytics to maximize impact and engagement.

● Led UX content POV for Peacefully’s all-in-one estate management platform, which helps customers work through end-of-life tasks securely and comprehensively, advising on optimal content flow, wording, and legal requirements.● Recruited, hired, and managed a team of writers that covered finance, estate management, and senior lifestyle verticals, editing, proofreading, fact-checking, and performing SEO on all published content.● Wrote and secured a grant from the National Institute of Health (NIH) that helped Peacefully find financial footing and connect to a wider audience, improving product testing and bolstering brand reach and integrity.● 10xed traffic and used analytics to continually optimize content strategy

● Designed and executed a marketing strategy for Columbia’s School of the Arts program, connecting to community leaders and members to establish warm relations and raise the profile of Columbia’s Lenfest Center of the Arts, located on the Manhattanville Campus.● Wrote poster and flyer copy, managed the SoA’s social media accounts, and leveraged out-of-home and digital networks to improve audience attendance for live events.● Coordinated with internationally known artists, writers, and filmmakers visiting Lenfest to give speeches and presentations on their travel and lodging plans, transportation, and meetings with university leadership.● Provided tours and worked front-of-house at events, interfacing with talent, leadership, and audience members to guarantee a smooth and memorable experience.

● Collaborated with show hosts to write engaging on-air copy, bits, and segments focused on politics and the news of the day.● Conducted pre-interviews to prepare on-air guests for questions, communicating with show hosts on ideal and off-limits subject material.● Developed and managed a show website posting daily news articles, show recaps, and soundbites to increase audience engagement.● Drove exponential growth of social media accounts, expanding reach to over three million fans and followers while engaging with high-profile followers and influentials on the show’s behalf.

● Ensured the editorial excellence of articles by checking them against a proprietary company style guide, based on AP Style.● Applied advanced SEO techniques and conducted keyword research using Google Trends, Analytics, and SEMRush to optimize content visibility and impact.● Had final publishing responsibility and was held accountable for article quality and consistency.

Science and Technology writer.